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Digital Marketing Analyst

Stockton, CA
February 29, 2020

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Craig Warren


Data-driven MBA graduate with 3+ years of marketing strategy and project management experience. Drives traffic and boosts engagement through content marketing, SEO, social media, copywriting, and innovative campaigns.


San Joaquin Regional Transit District (RTD) Stockton, CA May 2019 – Present

Mobility & Strategic Affairs Intern

Develop integrated marketing plans and execute event promotion strategies, stimulating demand for new app-enabled ridesharing services by over 30%.

Update brochures with Word, using plain English to change negative public perceptions and improve readability.

Manage 3 events persuading customers to switch to new lower cost ridesharing services, saving city over $100,000.

Build 3 dashboards to automatically track and visualize performance metrics for internal and PR publications using Excel graphs, Pivot tables, and macros.

Generate 15 customer and revenue growth reports, showing success to secure additional grants to fund expansion.

Integrated Development Group Stockton, CA Jan 2019 – May 2019

Business Analyst

Researched 12 social media, branding, and event strategies, growing donations for nonprofit client.

Compiled 30-page plan, strengthening donor retention through newsletters, donor societies, and legacy giving.

Eberhardt Career Management Center Stockton, CA Aug 2018 – Dec 2019

Graduate Assistant

Oversaw weekly editorial calendar for Facebook page, attracting new followers and raising engagement.

Prepared 250+ posts, maximizing efficiency by scheduling a pipeline of 3-4 updates per week over 12 months.

Copywriting for Healthcare Remote Sep 2015 – Mar 2017

Freelance Marketing Consultant

Crafted websites, landing pages, and blog articles, resulting in successful new product launch.

Monitored Facebook, Twitter, and LinkedIn pages via Buffer and built up site traffic by 20% through social sharing.

Led meetings with executives to identify challenges and educate them about digital marketing.

Evaluated business objectives and devised creative briefs for effective marketing campaigns.

California Health Care Facility Stockton, CA Mar 2017 – Mar 2018

Rehabilitation Therapist

Conducted 10+ sessions weekly, conveying interpersonal skills through music, reducing mental health symptoms.

Ran 2-3 daily cross-functional meetings evaluating treatment outcomes and resolving conflicts.


University of the Pacific

Master of Business Administration (MBA) GPA 3.84 December 2019

Bachelor of Music (BM), Music Therapy/Piano Performance GPA 3.76 May 2014

Beta Gamma Sigma Business Honors Society Member, 2019


Marketing: Google Analytics, Adwords, CRM, SEO, E-mail Marketing, Social Media Ads (Facebook, Twitter, LinkedIn)

Technology: Word, Excel, PowerPoint, Minitab, GSuite, Buffer, Asana

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