Marketing Account Executive
Resume:
JESSICA MURPHY
** ********* ******, ******, ** **820 • 646-***-**** • https://www.linkedin.com/in/jessica-l-murphy/ • adb21e@r.postjobfree.com
Highly effective brand strategy and marketing leader; recognized for campaigns that span platforms and drive revenue.
15+ years of experience across brand marketing, media, communications and creative/content strategy on both agency and brand side
Visionary adopter of new trends and creative executions, utilized in award-winning programs that garner billions of impressions and drive hundreds of millions in revenue
Data-driven thinker that adapts ongoing strategies based on evolving consumer behavior
ViacomCBS March 2011 - Present
VICE PRESIDENT: RETAIL & ECOMMERCE MARKETING
October 2013 - Present
Lead marketing strategy and creative execution for ViacomCBS Consumer Products, including iconic and emerging brands from Nickelodeon, Paramount Pictures, MTV and CBS networks, among others. Oversee long-term thematic strategies for brands, media planning and all internal and external content/creative development.
31% YOY overall revenue growth, sparked by successfully designing subsidiary brands for exclusive product segments and retail programs
Develop custom content and plan media for campaigns that garner up to 3B+ impressions, and drive as much as $600M in incremental revenue
Launched 2 properties that ranked #1 Licensed Property (Licensing International - PAW Patrol, JoJo Siwa) and continue to dominate sales rankers in key product categories
Reduced spending across global territories by centralizing creative development and formulating asset rollout
Selected to reshape marketing team by hiring, on-boarding and mentoring a team of new employees, and implementing new practices with internal and external stakeholders
Refined consumer products content and media strategy to drive efficiencies across TV/OTT, digital, social, and influencer marketing
Designed and executed first Nickelodeon pop-up experiential retail destinations in 2019
VICE PRESIDENT: BRAND MARKETING
Viacom / Nickelodeon
December 2012 – October 2013
Led brand strategy and consumer marketing for content and franchises produced in tandem with major Nickelodeon partners, including Dreamworks, Entertainment One, MGA, NFL, Silvergate, Spin Master and Ubisoft.
Provided brand strategy recommendations to C-level partners to drive revenue by analyzing data on ratings, consumer/social engagement and product sales across all lines of business
Launched preschool property that rose to #1 within 4 months and continues to dominate, in addition to successful launches of four additional franchises
Maximized budgets and visibility for media plans across channels, including linear, digital, social, apps, consumer products, retail and recreation
Selected to lead Viacom Marketing Council Priority efforts to launch new franchise acquisitions (Teenage Mutant Ninja Turtles), in concert with CMO/EVP-led teams across the Viacom portfolio
SENIOR DIRECTOR / DIRECTOR: PARTNER MARKETING; NEW BUSINESS DEVELOPMENT
Viacom / Nickelodeon
March 2011 – December 2012
Developed co-branded programs to secure new advertising business deals, resulting in long-term partnerships.
Delivered multi-million-dollar programs by identifying growth areas and creating omnichannel solutions
Key role in securing partnerships with two top CPG brands via on-pack and multiplatform promotions
Central role in partnership with major sports association driving revenue over three years while positioning Nickelodeon talent as healthy lifestyle ambassadors
VICE PRESIDENT / SENIOR ACCOUNT DIRECTOR / ACCOUNT DIRECTOR
The Michael Alan Group, New York, NY
January 2004 – March 2011
Reported directly to Founder/President after rise from Account Director to VP, accelerating company growth. Developed and oversaw execution of programs for clients including AMC, Bravo, Citibank, Equinox Fitness Clubs, MTV, NBC Universal, People Magazine, TBS, TripAdvisor, USA Network, and Walgreens.
Drove over 40% growth in new business over two years via central role in new business pitches
Produced nationwide and annual events with budgets of up to $5M each, including Citibank’s Appreciation Station Tour, TripAdvisor’s Traveling Film Festival, WEtv’s annual We Go Bridal press events
SENIOR ACCOUNT EXECUTIVE / ACCOUNT EXECUTIVE
Savvy Partners, Inc., Public Relations Boutique Agency, New York, NY
April 2001 – December 2003
Developed and implemented media strategies for lifestyle brands and non-profit organizations including Fashion Targets Breast Cancer, Oakley, PepsiCo, UN AIDS and The UN Population Fund.
Secured list of 80 celebrity endorsers for a traveling exhibit and fundraiser for The UN Population Fund
Assisted with development and managed cost-effective national recycling education program for PepsiCo
Secured placement in major media outlets including CNN, New York Times, People Magazine
THOUGHT LEADERSHIP & INDUSTRY PRESENTATIONS
GenHERation: Lessons in Leadership panelist, 2019
Featured Speaker on Influencer Marketing Breast Cancer Research Fund Retail Partner Summit, 2019
Featured Panelist at Digital Retail Transformation, 2019
Presenter at Viacom Nickelodeon’s Annual Partner Summit, 2014 – 2019, attended by 1,000+ licensees
Speaker at Association of National Advertisers (ANA) Walmart Summit, 2015
INDUSTRY AWARDS
Women in Toys & Entertainment Award Nominee in Marketing/PR for 2020
PRO Awards: Rise of the Teenage Mutant Ninja Turtles product launch on Amazon, JoJo’s Closet at Target, Teenage Mutant Ninja Turtles: Out of the Shadows at Walmart, PAW Patrol Pirate Pups at Target, PAW Patrol, Mighty Pups at Walmart, Nickelodeon x Love Tribe influencer program at Macy’s
PromaxBDA Award: SpongeBob SquarePants: You Bring the Color
Ex Awards: Green is Universal (NBC Universal) Bridezillas Take the Cake (WEtv)
EDUCATION
Boston University, Boston, MA: BFA, Cum Laude
VOLUNTEER & MEMBERSHIPS
YWCA Norwalk/Darien: Board Member
HERE at Viacom: Women’s Employee Affinity Group
Viacom Mentorship Program: Mentor & Mentee
She Runs It: Mentor & Mentee
Contact this candidate