Social Media Digital Marketing
Resume:
Heidi Lynn Lechner – Marketing Strategist
Boca Raton, Florida 33428
707-***-**** * adb0k1@r.postjobfree.com
An innovative and accomplished marketing professional with a commitment to developing strategies that incorporates current marketing trends. Enthusiastic and driven with experience in the entertainment, SaaS, wellness, energy, and biotechnology industries. Currently working as an independent marketing consultant to a wide variety of small and midsized businesses.
Digital Marketing
Brand Management
Email Marketing
SEO, SEM and PPC
Web Site Development and Optimization
Public Relations
Social Media on all platforms
Google AdWords and Analytics Certified
Digital Marketing Consultant January 2019 to Present
Independent consultant delivering dynamic digital marketing solutions
Design, manage and analyze email marketing campaigns that deliver consistent results
Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy
Suggest or implement improvements in SEO, social media, email marketing, and website design.
Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile and local marketing campaigns
Coordinate content platforms such as website landing pages and blogs
Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs
Tradeshow and Event coordination including follow up lead gen
Marketing Manager, NationsHearing, LLC. October 2019 to Dec. 2019
Supplemental Benefits Company
Executed on strategic marketing initiatives that helped drive successful growth of health plan sales channel
Generated compelling and action-oriented messaging for a target-audiences to differentiate our company’s brand
Partnered with in-house subject matter experts and members of the Marketing team to develop and maintain targeted communications that were compelling and drive measurable engagement
Introduced lead and demand generation campaign assets
Analyzed performance of campaigns and effectively solved problems, presented solutions and resolved conflicts whether those solutions are in existing systems or needed to be developed.
Tailored presentations to reinforce the company’s value proposition and align with brand standards, including brand voice and visual identity
Defined, tracked and analyzed key performance indicators (KPIs) and return on investment (ROI) goals
Marketing Manager, Managed Maintenance, Inc. July 2019 to October 2019
SaaS company delivering innovations to the technology sector
Produced all marketing content for Managed Maintenance Inc.
Developed and implemented all aspects of social media strategies
Recommended and executed SEO implementation
Managed HubSpot activities which include email campaigns, landing pages, lead scoring programs, workflows
Utilized CRM Microsoft 365 for reporting on and tracking MQLs, opportunities, creating target lists, managing the contact and account database and sending emails
Worked with WordPress (and back-end plugins) to manage and complete updates to the website
Set up and managed regular internal reporting to help analyze the effectiveness of efforts around social media, web, MQL / SQL, SEO, email, print, etc.
Worked with CEO to manage public relations activities
Marketing Manager, Wellness and Consulting Inc. January 2019 to July 2019
Natural Health and Wellness company specializing in anti-aging supplements
Implemented strategic planning and coordination of media buying
Directed creation and successful rollout of new product launches
Managed and update YouTube Channel for all product lines
Strategic creation and successful rollout of new product launches
Content management for social media and outbound materials
Produce video content for promotional and educational usage
Created and edited scripts for VSLs (video sales letters)
Managed social media and email campaigns for all verticals
Digital Marketing Manager, IDEX Health & Science, LLC December 2013 to Aug. 2018
Fluidics and Optics Equipment Manufacturer in the Biotechnology Field
Managed Pardot/Salesforce for implementation of email campaigns and lead gen
Partnered with product managers on strategic planning for all new product launches
Wrote and edited copy for company newsletters for external and internal communications
Worked with Magento CMS for all website updates
Partnered with advertising agency to implement branding strategy
Wrote and executed press releases for company news and product launches
Published article for IDEX Health & Science in Online Science Journal
Managed online advertising campaigns with Health and Science publications
Oversaw SEO and Analytics, PPC and AdWords Campaigns
Drove Social Media platform campaigns with a focus on B2B
Oversee all online media placement – banners, online newsletters, listings
Marketing Manager (Contract Consultant) December 2005-November 2013
Selected client engagement included Driwater Inc., Integral Enlightenment, Feminine Power, Quiescence Day Spa, Moondance Baking, AGI Institute, EandM Electric)
Managed multiple products and develops product marketing plans, including product positioning, campaign strategies, creative briefs and market research insights
Directed strategic direct mail marketing campaigns
Designed, manage and analyze email marketing campaigns
Website design and development, HTML, coding and optimization
Hosted webinars, workshops, tradeshows and public events
SEO management for website optimization and external SEO for Google, Bing, Yahoo
Created and launch social media sites including Facebook, Twitter, and LinkedIn.
Marketing/Sales Manager, Environmental Resolutions, Inc. February 2003-2005
Environmental Consulting Firm specializing in water remediation
Presented face to face sales presentations, negotiated contracts, closed sales
Implemented advertising programs consistent with marketing and product objectives
Assemble SOQ, RFP and sales materials as needed for project deadlines
Maintain marketing materials for the development of RFPs, SOQ packages and presentations.
Managed and coordinate all public relations activities
Analyzed current and potential customer segments and purchasing habits to identify most effective opportunities for return on investment and revenue opportunities.
Directed and facilitated customer service training for staff
Education: Actor's Institute NY - Theater Arts, HTML Coding Certificate - AcademyX, San Francisco, CA, Social Media Marketing Certificate - Imparture, New York, New York
Awards of Excellence: Excellence in Marketing Achievement – IDEX Health & Science 2014 & 2016
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