HAYLEY PIERCE

312-***-**** ~ adb0jw@r.postjobfree.com

A strategic marketing professional with experience in CPG, retail and event marketing. Combining data analytics, project management, and content production and client services to elevate brands with the latest technology and connect them with the right audience through relevant messaging and channel strategy. Additional competencies include:

Data Analytics via SQL, Tableau, Excel

Scope creation & Budget Management

Digital Asset Management

Media Planning & Buying

Video, Print & Digital Content Production

Event Marketing

Brand Management

Retail Marketing

Influencer Marketing

Product Photography & Package Design

CAREER HIGHLIGHTS

● Developed new tools for monitoring campaign metrics and tracking budget/burn rate to be used across all projects; built organizational structure and transitioned teams onto Microsoft Teams.

● Evaluated 3rd party project management applications (Wrike, RedTrax, OmniPlan, BaseCamp), introduced recommendations to key stakeholders and implemented new tools as needed.

● Transitioned marketing team & workload from San Francisco office to a newly centralized Global Ops team in New York.

● Trained Project Management and Account teams on broadcast, print & digital workflow for global campaigns.

● Tracked photo & video production from all aspects including location scouting, casting, scheduling & post-production for CPG, retail & consumer service clients.

● Identified risks in scope definition and workflow; worked with business partners to find efficiencies and resolve issues.

PROFESSIONAL BACKGROUND

Edelman, Chicago, IL (April 2017- present)

Senior Project Manager

Leading integrated teams through the full project lifecycle: from identifying the approach and defining project scope, staff plan and budget to full project delivery. Managing $2M - $3M in business; tracking workflow, timelines, deliverables and budgets for multiple workstreams including planning & strategy, design, production, social media and analytics/reporting. Partnering with key stakeholders to improve process; rolling process improvements out to entire agency.

Ogilvy & Mather, Chicago, IL (Dec 2015 – April 2017) Senior Integrated Program Manager

Developed workflow for integrated agency teams to create new brand platforms and global integrated marketing campaigns; final assets deployed to global production hubs for regional adaptations. Managed vendor relationships to ensure best-quality deliverables were produced on-time & within budget. Gap, Inc., New York, NY (Sept 2014 – Oct 2015)

Marketing Manager (Independent Contractor)

Cultivated cross-functional partnerships with teams in New York and San Francisco to plan seasonal & everyday marketing activities that supported key business objectives. Developed execution plans outlining timelines, specific deliverables, and staff resources. Conducted strategic market analysis to identify & inform new marketing opportunities for GapFit, GapBody & GapMaternity brands. Monitored key sales periods and activated contingency plans to meet sales targets as needed.

Ogilvy & Mather, Chicago, IL (Mar 2013 – Oct 2014) Sr. Project Manager (Jan 2014 – Oct 2014)

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HAYLEY PIERCE

312-***-**** ~ adb0jw@r.postjobfree.com

Partnered with PM Director to hire, train and lead a team of six project managers and 10+ account executives to fulfill retail marketing deliverables. Collaborated with client and internal teams to define scope of work, determine staff plan, and establish process & workflow solutions. Project Manager (Mar 2013 – Jan 2014)

Managed traditional, digital, and retail marketing projects for several CPG clients. Developed & maintained a comprehensive database of all projects, status, project team, delivery expectations and next steps. Coordinated teams in Chicago, New York, Los Angeles and London to guarantee work followed brand guidelines and strict timelines.

Schawk Retail Marketing (Feb 2011 – Mar 2013)

Account Supervisor (Oct 2011 – Mar 2013)

Managed all aspects of photo & video shoots including location scouting, casting, scheduling, and post-production. Worked closely with photographers, stylists, art directors & editors to ensure deliverables were on-brief and consistent across range. Primary client contact and project lead on accounts including CVS, WalMart and Family Dollar.

Production Traffic Coordinator (Feb 2011 – Oct 2011) Key contact between retail marketing clients and internal creative teams; coordinated approval of national in-store marketing for Sears. Managed existing production assets, new image requests and page layout for quality & accuracy.

FOX Television Stations, Inc., (Jul 2006-Oct 2009) Marketing Coordinator

Measured campaign performance and forecasted inventory using Nielsen ratings, Omniture, Hitbox, and Google Analytics. Coordinated asset development and ad trafficking for broadcast & digital marketing campaigns. Identified and pursued clients for new business opportunities, secured sponsorship of highly-visible, station-wide business initiatives.

EDUCATION & TRAINING

Data Analytics Nanodegree- Udacity

Bertelsmann Data Science Scholar- Udacity

Bachelor’s Degree, Communications- University of Wisconsin, Madison, WI 2

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