SUSAN PIKE BLINKEN
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Conceptualize for a wide variety of clients, the creative for their direct marketing catalogs, and corporate advertising programs.
Event Planning from concept through production for private occasions, profit-, and non-profit organizations. Weddings, rehearsal dinners, bridal showers, bar/bat mitzvahs, charitable and social organization fundraising luncheons, dinners and auctions, corporate holiday parties. SALES / MARKETING / BRANDING
Identify emerging markets and niches in all consumer industries. Create presentations and campaigns for prospective clients. Brand positioning for startups, retail stores, catalog design, and direct response advertising. CREATIVE SERVICES BUYING
Negotiate contracts for the purchase of photography (fashion and still), color separations, and printing (both web and sheet-fed).
Apply marketing skills through all aspects of catalog design, retail, and direct response advertising. TALENT MANAGEMENT
Identify the best collective creative talent throughout the U.S. and utilize the sources for appropriate clientele. CREATIVE TEAM BUILDING
Build in-house creative and production departments for catalog agencies and corporate clients, hire and train art directors, graphic designers, and copywriters.
Select top photographers, models, photo stylists. Coordinate styling direction, scout photo locations. BUDGET PLANNING
Top-notch numbers crunching to buy the best talent and complete projects on-budget. TECHNICAL MANAGEMENT
Supervise, train, and manage Mac and PC production departments. WORK EXPERIENCE
Associate Director of Sales / Marketing / Event Planning MAMARONECK BEACH AND YACHT CLUB August 2014 to September 2018 Headed sales, marketing, and events of premier iconic Westchester venue for occasions. Prepared cost proposals, worked with client vendors, produced from concept through production large scale weddings and parties for corporate and private clients, marketed venue on social media platforms. President, Board of Directors
CONGREGATION KEHILATH JESHURUN SISTERHOOD June 2006 to June 2012 3-term president of a 30-person board for this nonprofit organization. Created teams of women of all ages to co-chair major events. Produced annual fundraising luncheon from concept through execution. Managed budgets, sales, and marketing of all programming, design of event promotional materials. Directed annual charitable giving to national and international organizations in need. Creative Services Manager
RADIO CITY MUSIC HALL July 1998 to July 1999
Responsible for all creative promotions for the 1998 Radio City Music Hall season. Created the concept and design for Radio City's 65th anniversary year campaign. Developed and staffed in-house creative design studio consisting of (7) freelance desktop designers. Worked in conjunction with marketing managers to promote the Christmas Spectacular and all concerts and events appearing at the Music Hall until its closing for 1999 restoration. Consultant Creative Director
JOAN RIVERS WORLDWIDE JRWW 1995 to 2012
Worked closely alongside Joan Rivers and David Dangle (creative VP). Designed, created and produced all packaging collateral print materials for JRWW jewelry, collectibles, and fragrances. Supervised all photography and print production, sourced vendors.
Vice President / Creative Director
BKR&H MORE NOW 1992 to 1995
Responsible for all creative direction of client projects, management of creative teams, project budgets, hiring talent, supervision of catalog and advertising, still and fashion photography. Clients Included: Joan Rivers Collection, The Company Store, Tapestry, Hallmark, National Wildlife Foundation, Second Nature, Sundance, Petals, Company of Dogs, FTD, Nuskin, Museum Collections, Saks Fifth Avenue Treasures,The Daily Planet, Borsheim Jewelers, Liberty House, Marks & Spencer, Fortunoff, JRT, Maryland Square. Group Creative Director
AVON PRODUCTS 1989 to 1992
Worked in various creative groups within the brochure department to produce (26) Avon brochures involving in excess of (100) photo shoots per year. Specialty areas included skincare, make-up, and jewelry. Prepared project budgets and the selection of photographers and models. Creative Services Manager, MYRON MANUFACTURING GROUP 1985 to 1987 Creative Director, THE CATALOGUE GROUP 1983 to 1985 Advertising Manager / Creative Director, INTERSTATE DRUG EXCHANGE 1981 to 1983 Art Director, HENRY SCHEIN INC. 1980 to 1981
Art Director, PENTON LEARNING SYSTEMS 1978 to 1980 EDUCATION
BFA Marketing / Communications Design
PARSONS SCHOOL OF DESIGN / NEW SCHOOL FOR SOCIAL RESEARCH 1978