ÉLAN W. KEENE

571-***-**** adb0ap@r.postjobfree.com

http://www.linkedin.com/in/elankeene page 1 of 2

SENIOR MARKETING PROFESSIONAL

• ~15 years of progressive experience

• Managed $2M department budget

• Developed websites and databases

• Project manager and event planner

• Created integrated marketing strategies

• Setup marketing automation and SOPs

EDUCATION

MBA, Global Management/Marketing, George Washington University, Washington, DC BA, Intra-media Communications, University of North Carolina at Chapel Hill, Chapel Hill, NC PROFESSIONAL EXPERIENCE

Marketing Manager, VividCortex (Database Software)

**Company recently acquired by SolarWinds with commercial HQ in Austin, TX Arlington, VA, Feb 2019 - Present

Managed analytics, marketing operations, and demand generation, under the Sr. Director of Marketing. Employed SEO & content marketing to grow demand funnel.

• Analytics. Streamlined reporting of weekly metrics to Execs from 2 hours to 30 minutes. Tracked lead cycle from Contact to MQL to SQL to Opportunity to Customer, reporting on buyer’s journey - documenting online/offline events that triggered deals, accounting for outliers and trends. Analyzed lead & customer attributes – compiled and reported findings in excel and PowerPoint.

• Marketing Operations. Manage HubSpot and Salesforce - Fix integration issues, map fields, devise rules/workflows, edit views, segment lists, and run reports. Negotiated a 33% savings in HubSpot renewal costs. Researched & implemented rules for domestic and international privacy compliance. Managed website - editing html, CSS, and JavaScript. Increased website speed by 10%, crawlability by 13% for 100%, internal linking by 22%, and total score for sitemap pages by 11%.

• Demand Generation Managed campaigns. Updated battlecards, presentations, and other collateral as needed. Helped plan tradeshows and customer events. Updated website copy and decreased bounce rate by 15%. Increased inbound demo/trial signups by 230% YoY. Brought email CTR & open rates up to industry averages. Increased traffic & forms fills for an above average website conversion ratio. Inbound contacts grew almost 200% YoY. Drafted online ROI calculators, Wikipedia pages, and Free Trial pages using customer ROI quotes.

Director of Marketing, eBenefits Network (Benefits Data Transfer) Reston, VA, Feb 2018 – Feb 2019

Oversaw marketing projects and initiatives for Startup with little to no budget, under the VP of Business Development. Work with internal sales and channel partners.

• Budget and Planning. Created budgets, channel partner strategies, and presentations for Exec team.

• Lead Generation. Created new positioning based on customer demographics and tracking messaging related to high conversions. New positioning helped bring in 10x avg # of prospects for single webinar.

• Sales Enablement. Work with channel partners to create training webinars, sales decks, battlecards, infographics, whitepapers, and product brochures. Managed partner marketplace content.

• Marketing Operations. Utilized SharpSpring for automation - including migrating all data from Zoho and excel sheets, mapping new fields, creating a new content library, creating workflows and pipelines, creating personas and tags, cleaning and segmenting lists, and creating dynamic emails.

• Tradeshows. Negotiated contracts, managed promotions and logistics. Set up meetings with prospective customers for sales and product teams. Tradeshows resulted in new partners.

• Communication. Drafted press releases for events and partnerships, created new ppt templates, blogs, content for partner trigger campaigns, landing pages, and monthly newsletter.

• SEO. Researched free services to crawl website. Website missing all Metadata. Filled in all Metadata on WordPress site utilizing data analytics to create the best descriptions. http://www.linkedin.com/in/elankeene page 2 of 2

Marketing and Engagement Manager, the Harwood Institute (Professional Services Non-profit) Bethesda, MD, Feb. 2017 – Nov 2017

Responsible for all marketing, as well as growing the institute’s brand and customer base. Manage brand guidelines and maintain the organization’s website. Manage contractors and vendors.

• Website and Database Management. Built new web pages for the site based on target market interviews and analysis. New pages garnered the most views on site. Managed salesforce database, including database upkeep, and integrating a new system, Pardot, into the fold.

• Marketing Automation. Utilized Constant Contact and Pardot to send out emails, including A/B campaigns for optimized CTR. Organized weekly meetings to run through plans and results.

• Marketing Communication. Designed brochures, infographics, emails, and website content.

• Sales Pipeline and Inside Sales. Added 300% pipeline through sourcing campaigns, resulting in potential partnerships. Followed up with customers that showed interest in products via emails and phone calls. Follow ups resulted in sold-out events for 1st time in company’s history.

• Advertising. Created advertising campaigns with ROI that more than paid for the expenditures. Marketing Manager, Exostar (Cloud IT Security Services) Herndon, VA, Sept. 2014 – Dec. 2016

Managed vendors & projects. Marketing to life sciences, aerospace & defense, and healthcare markets.

• Website. Increased social media following by 2000% in three months. Assisted in managing website & SEO improvements, partner branding, webinars, digital advertising, & new lead generation processes.

• Trade Show Management. Manage booking, attendance, speaking opps, sponsorships & promotions.

• Field and Product Marketing. Created go-to-market strategies for life sciences and healthcare solutions. Worked with inside sales on HubSpot cadences and phone call scripts. Created selling briefs, whitepapers, solution overviews, brochures, case studies, blogs, emails, and other collateral. Sr. Marketing Communications Specialist, International Launch Services, ILS (Aerospace) Reston, VA, Feb. 2008-May 2014

Managed vendors from creation of request for proposal through contract revisions/renewals. Created copyright & use releases for imagery used in partnership with media groups, such as Discovery Science.

• Websites and Databases. Led redevelopment of company’s website. Website won two Silver Davey awards. Developed ftp site and an interdepartmental SharePoint database.

• Content Creation and Marketing Strategy. Created copy for blogs, speeches, ads, website, collateral, and press releases. Created online marketing plan, achieved 1st page search results for keywords.

• Advertising and Corporate Branding. Bought media space and created ads for high traffic offline and online areas. Created company style & branding guide. Refreshed print marketing.

• Financial Analysis. Managed and developed $2M department budget with senior management. Cut down on thousands in excess by creating budget tracking worksheets and streamlining procedures; led coordination with finance department on new procedures for department.

• Account Management. Managed marketing for over 40 missions, including missions for top multinational and government customers. Coordinated content for broadcasts/webcasts, including scripts, e-mails, and media advisories. Broadcast earned TIVA-DC award.

• Trade Show and Event Management. Managed sponsorships and promotions, designed event logos, managed budgets, coordinated international advertising, and planned panels with top executives. COMPUTER SKILLS

Microsoft Office (Outlook, Word, PowerPoint, Excel), PostgreSQL, Python, Adobe (InDesign, Photoshop, Acrobat, Illustrator), InsideView, RainKing, Business Wire, Drupal, NetSuite, SEMRush, Wix, WordPress, SharpSpring, Squarespace, Google (Analytics, Webmaster, Developer), HubSpot, Salesforce, Pardot, SharePoint, Code editing (HTML, CSS, JS), Cvent, Constant Contact, Social Media (Hootsuite, Facebook, YouTube, Twitter, LinkedIn), Zoom, Mailchimp, Spyfu, Slack, and ZoomInfo

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