Digital Marketing Manager

Email: *******.********@*****.*** Mobile: +1-778-***-****

Shakila Liyanage Search Specialist – Lead Strategist Contact: +77 88931028

Email: *******.********@*****.***

Professional Profile

Marketing professional with 8+ years of experience in digital marketing, project management and client servicing. Implemented SEO, SEM, content and data analytics projects for international B2B and B2C businesses in hospitality, travel, FMCG, fashion, home furnishing, pharmaceuticals, e-commerce, construction, manufacturing and retail managing a monthly spend of upto USD 350,000. Led teams of 3-20 people. Core competencies include client relationship management, strategic planning and implementation, people development, budget management, proactive problem solving, creative thinking and data analytics. For more details please refer to my LinkedIn profile: https://www.linkedin.com/in/shakilaliyanage/ Career Summary

November 2019 – Present: Search Specialist – Lead Strategist RTOWN July 2019 – October 2019: Search Marketing Specialist RTOWN RTOWN is a digital marketing CMO for businesses providing performance marketing solutions customized to meet the business ROIs.

Key Accountabilities

• Strategy for SEM & SEO based projects.

• Campaign design and execution optimized to achieve client KPIs.

• Conduct research to introduce innovative performance marketing practices in SEO & SEM.

• Educate and update self to keep current in the industry.

• Evaluate the client’s digital infrastructure to ensure a smooth campaign activation.

• Build and manage relationships with key clients.

• Collaborate with internal teams, to deliver holistic meaningful customer experience. May 2018 - present: Head of Performance Marketing- Digital Digibrush Digibrush is a fully-fledged marketing agency providing solutions in design and creatives, website and app development, digital marketing solutions and media buying.

Key Accountabilities

• Strategy for SEM, SEO & Lead based project performance.

• Build brand stories which balances client expectations considering current market conditions.

• Campaign design and execution optimized to achieve client KPIs aligned to the brand story.

• Direct team to continuously optimize running campaigns to maximize client ROI.

• Data analytics and business insight creation.

• Conduct research to introduce innovation to performance marketing and general operations in the organization.

• Educate self and team on a regular basis with the latest industry trends and technical know-how.

• Guide team to conduct regular SEO and SEM audits on all accounts. Email: *******.********@*****.*** Mobile: +1-778-***-****

• Evaluate the client’s digital infrastructure to ensure a smooth campaign activation.

• Build and manage relationships with key clients.

• Collaborate with the sales team and pitch for new business.

• Recruit and develop people for project management and client management. Key Accomplishments and projects

• Awarded best digital media agency- retail by Sri Lanka telecom zero one awards in 2018.

• Awarded best digital integrated campaign by Sri Lanka telecom zero one awards in 2018.

• Built the performance marketing function from the ground up for Digibrush in 2018 August 2016 – April 2018: Digital Marketing Strategist/ Team Lead Searchmax Searchmax is a Melbourne based startup business, working directly with clients and as a white label business with other agencies in Australia, New Zealand, US, the UK, France and Japan. Key Accountabilities

• Lead optimizer and strategist for key client accounts.

• Execute campaigns, utilizing technical expertise and research insights.

• Define timelines and coordinate processes to launch campaigns and projects from initiation to launch.

• A/B test within current campaigns and propose new initiatives and structured metrics to drive positive outcomes.

• Enhance effectiveness and relevance of running campaigns through refine targeting, testing different ad formats, designing compelling landing pages, recommending new content and audience retargeting.

• Evaluate, propose, and manage paid social media campaigns across Facebook, LinkedIn, Twitter, Pinterest and Instagram.

• Collaborate with agency project managers to optimize websites, improve traffic and leads.

• Conduct structural and technical audits on the accounts to rectify issues.

• Monitor and report on weekly/monthly trends and progress towards KPIs.

• Research on latest digital marketing trends to expand capabilities and trial new tools.

• Manage relationships with clients and agencies.

• Develop team through providing regular feedback and mentoring. Key Accomplishments and projects

• Allocated customer portfolio was expanded from 10 to 50 accounts due optimization and strategic direction from 2016-18.

• Converted the traditional sales funnel of a leading organization in the Australian home improvement industry to be 100% online.

Email: *******.********@*****.*** Mobile: +1-778-***-**** April 2015 – July 2016: Online Marketing Analyst E-Marketing Eye Analyst for leading 4 hotel and travel company portfolios in Sri Lanka and Overseas, conducting SEO & SEM operations reporting to the account manager.

December 2013 – March 2015: Project Manager Efutures Project manager overseeing financial sector projects of software development, web development and app development leading internal and free lancing resources, reporting to the Chief Project Officer. October 2013 – December 2013: Sales Executive Associated Motorways Part of the sales team reporting to the DGM sales, focusing on planning and forecasting sales. February 2011 – October 2013: Banking Associate HSBC Assistant to two relationship manager portfolios, reporting directly to the Manager- Payments & Cash Management. Education and Qualifications

Post graduate

• Chartered postgraduate diploma in marketing, Chartered Institute of Marketing, UK (2016) Academic

• Double major in management and marketing from Edith Cowan university, Perth, Australia. (2013) Certifications

• Google Fundamentals certified.

• Certified in Google Search Advertising.

• Certified in Google Display Advertising.

• Certified in Google Mobile Advertising.

• Certified in Google Video Advertising.

• Certified in Google Shopping.

• Certified in Google Analytics.

References available on request

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