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Marketing Medical

Midlothian, VA
December 04, 2019

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Tamara Smith NOT GMAIL


As a consultant, I offer services for corporate management, business development/marketing/branding, sales, budgeting, operations, event coordinating/production, security and public relations/publicity. In the non-profit arena I offer services in executive management, marketing, board development, compliance, event production and fundraising. My expertise is to develop effective campaigns for a broad range of industries and organizations. Industries as diverse as retail, technology, legal, politics, entertainment, biotechnology, health and wellness, cosmetics, medical/pharmaceutical, professional services, real estate development, luxury goods, luxury hospitality, restaurant groups, transportation and tourism. I have worked with international companies to help manage, develop and position their products for the United States market and internationally. One of my strengths is to staff, manage and run corporations and operations, integrate all business development, marketing, sales, fundraising and public relations disciplines around a cohesive brand platform and strategy. Another is to understand and use the power of communication to advance an organization’s goals as well as handling press conferences and crisis management. I also have expertise in the area of production of radio, promotional videos and commercials.

I am a consultant with broad strategic and operational experience encompassing business & sales development, media & public relations, crisis management, sales, marketing, fundraising, product management, branding, client service and finance/brokering funding deals. I am a senior executive with the ability to create and grow technology and solutions for businesses from concept to $100+ million dollar ROI. An executive with expertise in creating media, marketing, sales, advertising, public relations, collateral programs and branding. I have introduced campaigns that translated strategic plans into tactical actions -- driving revenue growth, expanding market penetration, achieving dominant market share, maximizing brand equity and capitalizing on market opportunities.

I have recognized strengths in establishing and maintaining executive-level clients and strategic partner relationships, as well as strategic board/staff development and corporate management. Strong conceptual/ analytical skills and a proven ability to identify new market segments. Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvement. Leading design and conceptualizing, client presentations, new business development, and department process development and documentation. Managing clients, budgets, and departmental productivity. I have headed many company-wide teams, executives and translated feedback into company-wide goals, while being a key leader in global client account management. Head of creative teams at internationally recognized, award-winning interactive firm. Managed teams to a high level of service and a company set goals, target percentage of productivity. Developed career planning for department employees. Provide performance reviews and business strategic analysis, and developed plans for performance improvement, overall security and business development.

In the non-profit arena I have worked as an interim President/CEO/Executive Director, Director of Business Development/Marketing, Fundraising Director, Event Coordinator and Board Development. I am presently working on developing a revolutionary employee retention and fundraising program for non-profits, Universities and corporations. Being used by The Cleveland Clinic (has raised over 800 mill in premiums) and The Kennedy Center. Also developed a program for corporate cyber security thru block chain technology and geo fencing for the most concise marketing available.

Tamara Smith


Consultant Internationally 2000-present

Exec. Management, Marketing, Public Relations, Business Development/Sales, Non-Profit Fundraising, Publicity, Branding, Event Production Internationally, Crisis Management, Cyber Security

Demonstrated track record of conceptualizing and orchestrating executive management, business development, management/marketing campaigns that effectively reinforce and build brand and market penetration strategies. Contributes proven expertise in the technical, conceptual and content development of sales-driving collateral materials and programs, media, advertising, PR and publicity. Full event coordinating, design and production. Proven ability to drive record-high marketing/sales campaigns around response rates and execute successful product launches. Bold, analytical thinker with the ability to communicate value adds and ROI strategies to high level decision makers. In the non-profit arena handles executive management, fundraising campaigns, marketing, compliance, media relations and collateral marketing material design.

I recently have overseen development of program for corporate electronic/internet/hacking, intellectual property, personal, event and physical location security. I am also working on an innovative program for employee retention and endowment fundraising. The program is presently being used by The Cleveland Clinic (has raised over 800 million in premiums) and The Kennedy Center. I am also working on a program for cyber security utilizing block chain technology and using geo fencing for the most precise marketing campaigns.

Crater Community Hospice Non-Profit, 2011 Non-profit Director of Marketing & Community Outreach (partial pro-bono)

*Oversaw business strategy, census development, marketing, PR, advertising, community/medical relations

*Designed and produced website, collateral materials, marketing DVD, in-service/health event production

Home Care Connection, 2005-2008, Co-Executive Director/CEO & Director of Marketing/Sales/Public Relations/Business Development

*Co-Executive Director, oversaw day-to-day running of agency, legal/medical compliance, marketing, branding, business development/strategy, census development, community/medical relations, leg. lobbying

*Designed all collateral materials, websites and advertising, PR, media, in-service/health event production

*Developed telemedicine program and partnership with HCA Hospitals and Red Dress Ball, Dir. for non-profit

InteCardia, 2000-2004, Executive Director/CEO/Dir. Of Marketing for 3 medical imaging clinics in 3 states in conjunction with GE medical division

*Oversaw the daily running of three cardiac imaging clinics in Richmond VA, Princeton NJ, and Louisville Ky.

*Oversaw clinic site buildout, staffing, board development, PR, marketing, advertising, census building, community and medical development, financial responsibility, compliance, industry relations, COPN regulations and requirements for low-income patients thru non-profits, legislative lobbying, in-service event production and community health events and conferences

*Developed/Co-Produced, One hour Oprah Winfrey Special in 2001 on EBT technology with Dr. Oz

Healthcare Directions, 1998-2000, VP & Director of Marketing/Branding/PR for agency and Chief Consultant for Marketing, Branding, PR, Business/Development

*Oversaw running of agency with President of Medical Consulting Agency

*Oversaw agency staffing, client acquisition, marketing, financial management, branding, business strategy/development, collateral materials and website design for agency and Chief Consultant in Marketing Branding, PR for agency clients, ran non-profit foundation for medical based non-profits

*Developed Independent Physician program for higher medical re-imbursement rates for HMO medical groups

Communiqué Marketing, 1994-2000, VP and Dir. of Marketing, Public Relations/Publicity & Branding for agency and clients

*Chief Marketing/Branding and Business Strategy consultant, was made VP in 1995

*Oversaw client acquisition and account management for agency clients in the area of marketing, branding, public and media relations, media buying, business strategy, and legislative advocacy/lobbying, Contract/Project Mgmt. and conference/event production, Started/ran non-profit foundation

Advocacy Work

-2016-2019 Founder/CEO, Trial Watch Judicial Advocacy Program, Pro-Bono legal advisory agency

-1995 to Present, Advocate, Activist and Public Speaker for victims of violent crimes and abuse,

#metoo and #timesup speaker and advocate, Epstein human trafficking victims’ rights

-1996-Present, consult with FBI and Justice Department on victims’ rights and protocol after terrorist attacks after Pan Am Flight 103 Lockerbie bombing, World Trade Center and other incidents internationally

Bachelors, Masters, JD, PhD. Equiv.

Graduated Virginia Commonwealth University, Richmond Va.

(Graduated with Honors, Magna Cum Lauda) FBI Academy

Graduated 1998

Studies in Law/Criminology, Business Administration and Mass Comm.

Psychology/Sociology, Forensic Pathology, Forensic Investigation

Alpha Phi Sigma Member, National Law-Criminology Honor Society

Outstanding VCU Minority Student for the years 1996-1997 and 1997-1998

Forensic Investigation/Criminal-Terrorist Profiling/Psychology thru FBI Agency 1996-1998

Six Sigma Qualified Black Belt Certified Meeting Planner

Overall Corporate Security, Internet Security, VIP Personal Security, Location/Event Security

Clerked for Judge Wilkinson, and John Boatwright with Death Penalty Defense League

Produce quality work at an intermediate level of experience working with software such as the Adobe CS (Illustrator, Photoshop, InDesign, and Acrobat) Microsoft (Word, Excel, Power Point, Front Page) TERMINALFOUR, AP style. Pinnacle (Avid Studio, Studio) Nero Multimedia and other related software programs, copywriting, Lexis Nexus. Expertise In-depth knowledge and hands-on experience in CPT and ICD coding, DRG knowledge & physician billing and the RAC audit process. COPN Medical regulations, Lexis Nexus, Publisher, Dun & Bradstreet, Desktop Publishing, Photoshop, OSX, Dreamweaver, GE Centricity, Medical Insurance Billing, DME, Insurance/Medicare/Medicaid, Medical Authorizations, EOB’s. CRM Platforms. HIPAA Compliance Officer. Designing marketing collaterals, i.e.; Prezis, PowerPoint decks, one sheets, brochures, case studies, etc. Eloqua email campaigns via content-focused, drip marketing, Designing and maintenance via WordPress, Facebook, Twitter, LinkedIn, Instagram, Google Suite, experience in SEM, SEO, and remarketing, LoopNet, co-star, sales force and Chmura Analytics, VAN, Catalist, Non-profit grant-writing and auditing, Final Cut, Adobe CC with After Effects. Video, Live Broadcast, Podcast Producer and on-air experience, Relationship and Social Commentary Podcast, event design and production. Media buying, expertise in both traditional and emerging media formats, HTML. Full Event Production. Speech/Press Release writing. Service Cloud Consultant, CFRE Certified, Security Clearance Top Secret/SCI

Block Chain Cyber Security, Identity Theft and Breach/Hacking Triage, Micro and Geo Fencing

References Personal and Professional

Natalie Cabanas, InteCardia, VA Cardiovascular (personal and professional)


Izzy Spvoda, Ex-Head of HR, Home Care Connection (personal and professional)


Sarah Steffey, CPA, Fellow Survivor and Advocate (personal and professional)


Wendy Walker, HR Administrator VCU Medical (personal and professional)


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