Creative/Art Direction Graphic Design
Resume:
abstract artist,
amateur
paleontologist,
dog lover, and
passionate,
strategic,
data fluent,
hands-on
creative/art director
with a
proven track record
of developing
award-winning,
effective,
integrated
promotions and
one-to-one
marketing
campaigns.
RHONDA CREATIVE/GATESART DIRECTION/GRAPHIC DESIGN
PROFILE
- Award-winning, data fluent, strategy-oriented creative leader (ART) with a proven track record working for Fortune 500 companies from concept through execution in Integrated Marketing, Digital & Social, Consumer Engagement, Shopper, Experiential, B2B and Cause Marketing, Brand Development and Logo Design, Package Design and Video Direction
- Hands-on, multi-dimensional pinch-hitter who understands of the consumer journey and points of intersection for opportunities with one-to-one marketing and emotional connections, and is fueled by creative challenges to provide progressive and effective solutions to clients’ marketing and advertising needs
- Your go-to collaborative creative partner who thrives in brainstorms and conceptual problem-solving, is capable of juggling multiple projects, dealing with challenging timelines, hammering out the project of the day, elevating a high-profile new business pitch, or assisting with developing illusive headlines and presenting with passion to clients
- Fine artist with a keen eye for design and color, a sophisticated sense of style and unique perspective
EXPERIENCE
EPSILON – Associate Creative Director/Lead Designer
• St~Germain Elderflower Liqueur – Instrumental member of a winning pitch team, concepted a premium experiential national launch event that became an award-winning global platform; developed OOH, print ads and instore materials. Yr1 results: 20MM influencers reached, 100MM+ social reach and 2MM user post engagements, 800MM media impressions, and 69 press hits
• The Irvine Company – Lead designer of the team responsible for rebranding a premier coastal California real estate developers’ 150+ apartment communities as a luxury lifestyle brand; designed and implemented a 360º marketing and rebranding strategy, differentiating each community as a unique place to thrive, utilizing OOH, promotional videos, print, newspaper, radio, DM, collateral, digital, email and social
• American Red Cross – Developed strategic direct mail and email programs to encourage lapsed and acquisition supporters to donate to the American Red Cross; increased donations 2.4x from previous year, adding an addition $3 million in revenue
• HomeAdvisor – Developed strategic, actionable direct mail program with custom landing page to generate new, lapsed and existing customers by motivating them to visit the HomeAdvisor website
• Bread & Butter Wines – Created a sustainable national and retail-level shopper marketing campaign to increase awareness and basket ring/sales of Bread & Butter Wines and encourage cross-category pairings purchases with key retailers
• THRYV – Concepted business-to-business and customer-intercept promotions, experiential, activation and engagement platforms to drive awareness and adoption of THRYV business software
• Whole Earth – Developed a playful event experience for Whole Earth Sweetener at Natural Products Expo West – the largest natural products show in the world with over 85,000 attendees.
ASPEN MARKETING – Associate Creative Director/Design
• Design lead on ConAgra Foods and World Kitchen, overseeing integrated promotions and thru-the-line campaigns for numerous brands and initiatives
- initial core creative member instrumental to building a new Consumer Promotions business pillar, starting with one ConAgra Foods Brand (Hunt‘s) to an entire division
(Grocery), with inroads gained in the Snacks and Frozen divisions; also resulted in winning the World Kitchen account
- brainstormed/concepted, directed and/or executed integrated promotions and campaigns from inception to production (including but not limited to in-store POS, packaging, print, online, social, event, trade, sell-in materials, logo and brand style guide development)
FLAIR COMMUNICATIONS – Associate Creative Director/Design
• Hunt’s/ConAgra (instore activation, photoshoots, trade communications, sales kits)
• Pillsbury Baking (instore activation, photoshoots, sell-in materials, SLOs and premiums)
• Ziploc (instore activation, sell-in materials and sales kits, photoshoots, SLOs and premiums)
• Fortune Brands’ (now Diageo) Cruzan Rum & Sauza Tequila (on & off premise activation kits) UPSHOT – Senior Art Director
• Provided art direction, leadership, innovation and executional expertise on teams for Coca-Cola (Coca-Cola Classic, Diet Coke, Sprite, Surge, Barq’s) and Seagrams (currently Diageo brands) (Crown Royal, Captain Morgan, Don Julio) CONTACT
EDUCATION
Master of Science in Education,
Northwest Missouri State University
Bachelor of Fine Arts in Graphic Design,
Northwest Missouri State University
SKILLS
- Adobe Creative Suite (Photoshop,
Illustrator, InDesign)
- Print, Packaging, OOH, DM, Email, Digital,
Branding, Presentation Design/Direction
- CPG, Integrated, Consumer Engagement,
Experiential, B2B, Cause, Shopper,
In-store Marketing
- Photoshoot, Video Direction
Portfolio: RhondaGatesDesign.com
adazxm@r.postjobfree.com
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