Deepa Bhakta

http://linkedin.com/in/dsbhakta https://trailhead.com/me/dsbhakta92

adaz88@r.postjobfree.com • 604 Trelago Way, Apt 212 • Maitland, FL 32751 • 478-***-**** Summary

Salesforce Certified Administrator with 4+ years in the Retail industry and Business Analyst experience. Has a demonstrated background in Analytics, Customer Relationship Management (CRM), and Project Planning & Management. Currently seeking opportunities in the Orlando, Florida Area as a Junior Salesforce Administrator. With Salesforce Trailhead training under my belt, I am looking to utilize my new skills and previous experience in my next role for continued growth in my career. Experience

The Home Depot - Store Support Center, Atlanta, GA Senior Brand Analyst - Digital Content, August 2018 - May 2019

• Responsibilities included creating an optimized online shopping experience by developing and executing digital content strategy for the Housewares and Tableware categories based on consumer behavior patterns and analysis

• Conducted weekly research and analysis of online competitors to understand customer pain points across industry and identified actionable opportunities to review with buyer partners to execute for upcoming product launches

• Built reporting tools for new and existing online categories to quickly recognize industry trends, presented key insights and recommendations to Merchant partners to influence business decisions

• Prepared online content guidelines for Housewares and Tableware product launch for the 2019 Holiday Season by utilizing various analytics such as SEO to optimize product name formulas, consumer feedback analysis anticipate customer needs, and image crowd flower surveying to implement strategy for product images Merchandise Planning Analyst - Plumbing Department, August 2016 - August 2018

• Provided daily support for Merchant and Associate Merchant for $2B+ annual sales volume category including 10,000+ SKUs, 50+ subclasses of product categories, 100+ domestic and international vendor partnerships, imported merchandise, and private branded products

• Managed 20+ vendor partnerships daily for existing and new product assortments, on-boarded 10+ new domestic and international vendor partners, and communicated strategies for ongoing project management and analysis

• Planned, coordinated, and executed 5-10 major monthly in-store product resets and updates implemented in 1990+ stores to provide the best shopping experience for customers by utilizing consumer behavior analysis and testing

• Facilitated daily operations and projects including supply chain management, product maintenance, in-store project management, store assortment updates, field and support team communications, and store plan-o-gram updates

• Partnered with Merchant/Buyer and Product Development teams to review and launch new products and innovation in the Smart Home category of devices in the Plumbing industry

• Directly mentored and trained 3 incoming Merchandise Planners and Merchandising Interns for various departments and categories Macy’s at Town Center, Kennesaw, GA

Sales Manager, June 2014 - August 2016

• Completed Executive Development Program, highly competitive, 8-week fast-track leadership program for recent college graduates to develop management skills

• Coached, developed, and trained 20+ direct reports of various skill and experience level

• Managed Macy Woman, Women’s Dresses and Suits, and Intimate Apparel totaling in $4+ million in annual sales volume

• Analyzed weekly business reports and metrics to capitalize on sales trends and opportunities

• Partnered with and reported out to merchandising team, visual team, district executives, and vendors on a weekly basis to drive sales

• Presented sales and associate achievements to Store Managers and Atlanta District executive members Certifications & Awards

• Salesforce Certified Administrator 201 (SCA 201) - November 2019

• Executive Homer Award for exemplifying company core values - Awarded by the Merchandising Senior Vice President, April 2018

• Seasonal Homer Award for excellent customer service - Awarded by the Northeastern Regional Merchandising Manager, December 2017

• Sales Manager of the Month - Based on sales and manager metrics, March 2016 - June 2016 Education

The University of Georgia, Terry College of Business, Athens, GA Bachelor of Business Administration in Management, May 2015 Trailhead by Salesforce, Online Learning

Expeditioner Ranking, October 2019

Relevant Skills

● Advanced Excel

● Intermediate Google Analytics

● Beginner Salesforce

● Tableau Reporting

● Beginner Google Big Query

● Beginner Adobe Analytics

● Data Security

● Customer Relationships

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