Anthony Saneh

adaz4t@r.postjobfree.com • +961-********

Digital Marketing Growth Hacking Lead Generation

M.Sc.-level educated Entrepreneur with experience building an online company from scratch. Skilled in leveraging various online tools and channels to build communities, increase engagement, and optimize conversions. Well-versed in analytics tools and able to draw and leverage insights in crafting effective content and advertising strategies. Having a progressive 4-year experience in an early-stage startup, can deal with cross-functional teams and mentor on-the-go, performing well in uncertain, high-pressure, competitive environments.

CORE COMPETENCIES AND ACHIEVEMENTS

●Paid Social Media. Ability to create effective ad account structures, and run and optimize ads based on performance of various audiences and creatives. Brought the cost of fan acquisition for our company on Facebook down to $0.3 from $0.9. Ability to draw insights from essential tools such as Facebook Ads Manager, Google Ads, Google Analytics, and Mailchimp in order to inform ad and content strategies.

●Lead Generation. Built a database of more than 2,000 monetizable leads for automotive. Increased lead quality by empowering on-page engagement and community building. Increased lead quantity through lead ads and optimized landing pages. Achieved a conversion rate of 10% compared to the industry average’s 2%.

●Campaign and Client Management. Ability to handle end to end delivery of social campaigns. Worked with clients to craft campaigns that deliver on their business goals, and helped them understand ad spend ROI.

●Data Analysis and Reporting. Able to analyze campaign and website data to optimize traffic acquisition and craft insightful reports illustrating KPI performance over time.

●Other Technology Skills. Proficient use of Windows and Mac operating systems, well versed with MS Office Suite (Word, Excel, PowerPoint) and Productivity Software (Trello, Slack, Kanban).

PROFESSIONAL EXPERIENCE

Founder

KARRENN.COM, Beirut, Lebanon 2016 – Present

Built online community-driven marketplace for car buyers and dealers, acquiring 100,000+ users by devising and rolling out channel specific marketing and content strategies leveraging earned, owned, and paid media.

Liaised with third party developers, agencies, copywriters, videographers, and internal team to grow online and social presence by defining target audiences and creating full scale user solutions covering the research, consideration, and conversion phases of the buyer journey.

Designed and implemented the acquisition, engagement, and retention strategy resulting in the generation of 5,000+ qualified online leads.

Optimized the cost of acquisition by drawing insights from analyzed data on quality and source of leads, performing A/B tests, and tailoring content to segmented audiences.

Handled business development by building relationships with C-level executives of the top 10 local dealerships and successfully converting 6 of them into paid partnerships.

Recruited, managed, and led a cross-functional team of 6 ranging from entry-level to senior-level by actively listening and establishing a result-driven culture

Worked closely with members of the board to guide strategy, set yearly budgets and KPIs, and analyze company financials and project viability.

Mentor

GOOGLE, Beirut, Lebanon Nov 2018

Participated in the Google Launchpad Accelerator Program pilot along with 12 local and international mentors. Trained 3 startups in various product and marketing frameworks including personas, golden circle, value proposition canvas, growth marketing canvas, pirate metrics, and bullseye.

EARLIER WORKING EXPERIENCE:

Job Creation Intern, UNDP, Beirut, Lebanon

Accountant, Quality Telecom Services, Beirut, Lebanon

Head Teller, SGBL Bank, Beirut, Lebanon

EDUCATION AND TRAINING

Project Management Institute, PMI-ACP (Agile certified practitioner) training -

24 contact hours of training in agile practices (May 2019)

Grenoble Graduate School of Business, Grenoble, France -

M.Sc. in Innovation, Strategy, and Entrepreneurship (September 2014 – September 2016)

Courses in Innovation through design - Managing business and innovation networks - Intercultural management and negotiation - Lean startup methodologies - Managerial creativity

Sagesse University, Beirut, Lebanon -

B.Sc. in Business Management (January 2011 - April 2014)

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