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Sales Training

Florence, KY
December 01, 2019

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Innovative National Sales Learning & Development Director




Expert with 18+ years of creating, testing, and facilitating learning to all levels of an organization, including front-line employees, management, senior leadership, students, and third-party partners

Experienced in conducting needs analysis to design, develop, and implement successful training programs that are based on organizational needs and adult learning principles

Innovative and creative solutions leader, skilled at shaping impactful training curriculum from the ground up, resulting in company-wide adoptions

Organized and skilled at time management to manage multiple demands from a variety of sources in a fast-paced, ever-changing business landscape

Hands-on and field-tested, with a strong work ethic and drive to provide relevant and experiential training that significantly impacts the business’s bottom line

Skilled in leading, coaching, and motivating employees to maximize performance and exceed sales goals

Strong communication and interpersonal skills, working with all levels of the organization (internal and external)



Just Energy (2017 – Present)

Partnered with field sales leaders, senior sales leaders, and executives to identify training needs and provide uniformity and scalability for all sales channels including the following: Door-to-Door, Retail, Commercial, Affinity, Authorized Agents, Brokers, Telesales

Completely redesigned the United States and Canadian Door-to-Door sales training programs to transition the channel from an independent contractor model to an employee model

Created and executed an innovative training strategy and curriculum from the ground up for the largest sales channel in the company (Retail), which served several high-profile retail environments

Introduced and implemented a robust learning management system to provide a blended training model that reduced the need for travel, lowered the cost to train, provided time savings, and allowed more people to be trained more quickly

Conducted field sales office visits, piloted new sales processes, and worked closely with sales managers to design and revise training, ensuring it was relevant and scalable enterprise wide

Collaborated with Compliance, Legal, and Regulatory departments to create and implement training that emphasized honesty and ethics, which dramatically reduced the number of regulatory complaints

Led a training team that embraced technology to design and deliver instructional materials and facilitated detailed, engaging training sessions, while addressing multiple learning styles

Conducted train-the-trainer sessions to ensure that training was uniform, repeatable, scalable, and sustainable throughout the organization

Supported all internal offices and third-party vendors across the United States, Canada, Panama, Columbia, and India


Performance Solutions LLC (2015 – 2017)

Collaborated with key stakeholders in organizations across manufacturing, financial, and energy industries to design and deliver new hire onboarding and training programs with accompanying instructional materials

Created sales processes, facilitator guides, participant workbooks, PowerPoints, scorecards, and evaluations for leadership to deliver consistent and effective training

Developed, coordinated, implemented, and managed sales scripts, including the approval process

Developed extensive Interviewing training program for hiring managers, centered on evidence-based interviewing techniques

Conducted train-the-trainer sessions for successful implementation of programs SALES LEARNING CONSULTANT

Standard Register (2014 – 2015), Acquired by Taylor Communications

Designed a 12-week Sales new hire onboarding and training program for agents selling technology and print-based solutions that standardized and managed business communications

Designed a Sales Playbook to implement consistency and sales growth for the North American B2B Integrated Communications business unit

Created interactive content for instructor-led, virtual instructor-led, and e-learning courses

Facilitated instructor-led and virtual instructor-led courses such as New Hire Sales Academy, Presentation Skills, modules, and Conducting Effective Webinars

Designed training materials, including participant guides, job aids, PowerPoint presentations, webinar demonstrations, and scorecards

Measured training effectiveness with Levels 1-4 evaluations DIRECT SALES SUPERVISOR

Time Warner Cable (2012 – 2014), Acquired by Charter Communications

Managed a team of 12+ B2C / B2B direct sales reps responsible for new customer acquisitions and upgrades

Consistently exceeded sales targets as high as 207% to goal

Conducted field observations to identify individual sales rep development opportunities and provided immediate in-field coaching

Led goal-setting meetings with individual sales reps to maximize performance and increase revenue

Managed territory effectively to ensure proper rest time in between marketing visits

Led weekly sales meetings to deliver additional training and role play opportunities, discuss and overcome challenges, and provide updates or new information on products, processes, etc. REGIONAL DIRECT SALES TRAINING SUPERVISOR

Time Warner Cable (2009 – 2012), Acquired by Charter Communications

Developed Direct Sales new hire curriculum that decreased training time and increased sales productivity

Developed and facilitated Coaching workshops for Senior VPs, District VPs, managers, and supervisors in a company-wide effort to improve leaders’ coaching skills

Delivered train-the-trainer sessions for new product launches and supervisor boot-camp sessions for current curriculum

Collaborated with Human Resources to design modules for new hire onboarding

Managed a team of Direct Sales trainers across 5 regions to deliver consistent and effective sales training to direct sales reps


Insight Communications (2008 – 2009), Acquired by Time Warner Cable

Facilitated B2C and B2B sales new hire classes, product trainings, refresher classes, and competition presentations

Conducted field training and coaching for direct sales reps and field sales supervisors and provided observations and feedback to senior sales managers

Developed all training materials, including participant guides, job aides, role play scenarios, and activity sheets


FSCreations (2005 – 2008), Acquired by eInstruction

Generated sales for educational software solutions via inbound and outbound calls

Consistently exceeded annual sales goals, earning top sales consultant award

Demonstrated products at national educational conferences, educating consumers and generating leads

Conducted onsite and webinar trainings to help effectively implement technology solutions for groups of educators

Trained internal educational consultants on products and use of ENGLISH TEACHER

Kenton County Board of Education (2000 – 2005)

Designed, planned, and implemented instruction aligned to state standards for grades 9-12

Assessed student learning and communicated learning results to leadership and parents

Engaged parents via class website, class visits, weekly phone calls, and email EDUCATION


Indiana Wesleyan University


Cumberland College

Certification, Secondary English

Minor: Communications

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