Digital Marketing, Content Strategist
Resume:
Arkya Dey
Bangalore
*********@*****.***
ABOUT ME
I am a Digital marketer & content
manager (Hubspot Certified),
specializing in creating link
building strategies and efficient
implementation. I also engage in
social media marketing. In my
free time, I put my attention
towards various contents
available on psychological
aspects to understand human
behavior.
I love working with my content
team, handling and managing
content as per requirement. I use
Kanban Tool to streamline the
work of my team. Also, work with
external editorial teams to
optimize content for better
readability.
When my hands are free. I keep
gaining more hands-on
experience with SEO Tools like
Google Analytics, Keyword Rank
Checker, Ahref, Moz tools.
Analyzing Google Analytics
reports to understand the
effectiveness of the keywords
being used.
ARKYA DEY
DIGITAL MARKETER CONTENT
STRATEGIST
PROFESSIONAL EXPERIENCE
(June 2016 – Nov2019)
DIGITAL MARKETER CONTENT STRATEGIST
Pagepotato.Com
My current job responsibilities include:
Identifying potential competitors and doing backlink analysis to analyze market strategies.
Planning out new Campaigns based on current trends.
A/B testing in the email marketing to perform outreach for SEO.
SEO off-page and on-page optimization.
Collaborating with content team for on page and off page content for clients.
Doing Guest blogging to increase the authenticity of a client’s resource.
Carrying out disavow tasks for client websites.
Managing learnshop interactions for the company to attract more clients.
Posting blogs after collaborating on it with the content team and client with proper optimization of images and content.
(Oct 2014 – Dec 2015)
SOFT SKILLS TRAINER
Freelancer
My job responsibilities included:
Preparing reports of findings, illustrating data graphically and translating complex findings into written text.
Creating content for training purposes with content designers.
Training teacher’s, students and different workforces on common factors like soft skills and how to develop that.
Seek and provide information to help students determine their personal development levels.
Gather and organize information to develop Reports in presentable formats (for students) to analyze how well they are grasping the courses.
Gather data on newer techniques and create newer innovative modules to engage the trainees.
Attend and take workshops to train students and teachers to the best level possible.
I also into assisting with creation,
conception, and presentation of
social media strategy and
designing integrated marketing
campaigns.
I also outreach to editors as a
gesture with non-compromised,
non-plagiarized content to build
partnerships for the long run. I also
create, infographics, blog
featured images. I also maintain
smooth management of social
campaigns and programs.
I look forward to contribute my
skills earned in these years to your
company for its stable and
efficient growth.
SKILLS
WORK
Ahref link Analysis, Proofreading
with tools. Professional knowledge
of MS Office, Optimizing images in
Adobe Photoshop for blogs,
Social Media Marketing, Data
Analysis and Designing
Infographics, guest blogging.
PERSONAL
Gyming, Painting, Situational
Analysis. Exploring tools like
Adobe spark. Optimizing systems
for higher efficiency. Process
creation.
EDUCATION
(2012 – 2014)
MASTERS OF BUSINESS ADMINISTRATION
Bangalore University
I completed M.B.A with dual specialization in Marketing and Human Resource with First Class (65.71%) in 2012–2014 from Community Institute of Management Studies under Bangalore University. I underwent an internship at Durgapur Steel Plant. It was for duration of 4 weeks. In the final semester.
(2009 - 2012)
BACHELOR OF BUSINESS MANAGEMENT
Bangalore University
I completed BBM (Bachelor of Business Management) in Marketing and Human Resource with (63.9%) from St. George College of Management & Science’s–Bangalore.
CERTIFICATIONS
Google Analytics for Beginners
Hubspot Email Marketing Certified.
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user- certificates/11-3778018-1537512760354.png
Hubspot Content Marketing Certified.
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user- certificates/15-3778018-1534343819577.png
AWARDS
Awarded certificate for Poster Designing for Management fest.
Contact this candidate