PROFESSIONAL SUMMARY

Experienced Chief Business Officer with a demonstrated results in the telecommunication industry. Managing a hundred million US$ business turnover. Passionate by challenges and results oriented delivering a strong double digit growth with high margins. Skilled in leadership, positive transformations, strategy, sales & distribution, MFS, marketing, negotiation and business planning. Demonstrated business development professional with an Executive MBA from HEC Paris. HIGHLIGHTS

Perfect understanding of the telecom industry (Fixed, Mobile, Data Center) in a highly competitive environment.

Proven ability to transform organizations from challenger to leader: o From 21% to 46% on the B2B mobile subs market share in 18 months in Senegal with 3 players. o From 7% to 42% on the B2B revenue market share in 6 years in Algeria with 3 players.

Commercial strategy design and execution with a demonstrated sales operations efficiency:

o Accelerate the revenue growth in both mobile and Fix business (respectively 43% & 107% YoY growth) in Senegal.

o 49% average YoY revenue growth in 4 years in Algeria with 3 players. o Data penetration acceleration from 20% to 43% in 2 years in Senegal and from 8% to 42% in 1 year in Algeria.

o B2B indirect sales channel strategy to increase sales (42% of total sales contribution in 3 years) o Direct sales channel efficiency from 27% to 35% of the total mass market Gross Adds in 1 year

Helping MNOs to accelerate revenues and margins through the B2B segment: from 6% to 12% contribution in MNOs revenues.

P&L Management: Delivering a high EBITDA margins above 50%.

Customer centric and strong knowledge of SMB, Large, MNCs and Government segments.

Very strong Leadership skills; proven ability to lead people in line with the company and the group vision and values; scoring a 84% employee engagement 3 consecutive years

Very familiar with startup and mature telecom business in emerging market.

Recent MNA experience (sale of TIGO Senegal).

Revenue growth through the first TierIII Facility certified DATA CENTER in West Africa.

Global rebranding implementation from “Tigo” to “Free”. Hichem ANDALOUSSI

TELECOMS EXECUTIVE

Birthday: 31/03/1973 in Algiers (ALGERIA)

Résidence Massamba Appt N 203, Almadies, Dakar, Sénégal Tel: +221********* - Personal Email: adayl3@r.postjobfree.com Language: Arabic, French, & English

Marital status: Married with 3 children

PROFESSIONAL EXPERIENCE

2016 to present: Chief Business Officer « Tigo Senegal (an Ex Millicom Group subsidiary) » Missions: Accelerate the business growth and gain massive market share

Setup a B2B new strategy and organization to accelerate the revenue growth in both mobile and Fix business (respectively 43% & 107% YoY growth) with a high margins (EBITDA above 50%).

Setup a sales channels strategy with a clear segmentation focusing on SMB, MNCs and Government which resulting the competition monopoly brake in both mobile and fixed business with some references on boarded as US Embassy, Mining company GCO, Customs, Presidency and major Banks (from challenger to leader on mobile market share in 18 months from 21% to 46%).

Data monetization reengineering achieving a significant growth in data penetration (from 20% to 43%).

Processes full reengineering to support the huge growth and ensure CEX (NPS from -5 to 30 in one year).

Successful participation in MNA process (sale of TIGO Senegal to new shareholders).

Successful wholesale results in two years (two major IRU deals of 10M$ on dark fiber and capacity).

TierIII certified Data center monetization (references COFINA, SDE, BIC UEMOA…etc).

Helping and coaching the Distribution & MFS leaders to prepare them for a C-level roles. 2014 to 2016: B2B Director « OOREDOO ALGERIA (an Ooredoo Group subsidiary) » Missions: managing a B2B revenue growth and maintain market leadership

Comeback to the B2B to recover the gap and increase the revenues through a strong leadership on refocusing the sales team on delivering the targets (19% YoY average growth in 2 years).

3G monetization reengineering (from 8% to 42% data penetration in one year).

Develop existing customers and enhance SMB market share through indirect channel growth

(42% of total sales contribution).

Maintain the B2B market leadership 42% with 3 players.

New Businesses design and launch to enable new revenue streams (digital program; Cloud & M2M with Ericsson, vertical solutions with Geosystems France, and enabling MFS with the Algerian government platform SATIM).

2012 to 2014: Direct Sales Director « OOREDOO ALGERIA (an Ooredoo Group subsidiary) » Missions: managing MNO’s direct sales channel to preempt 3G launch and implement a global brand change

Reorganize direct sales channels (700 MNO shops & franchised) for more efficiency and targets delivery (from 27% to 35% of total mass market Gross Adds).

Leadership and management of a big size organization > 800 FTE creating a full engagement to deliver sustainable growth (engagement survey score 84%).

Customer experience Excellency project implementation.

Global rebranding implementation from “Nedjma” to “Ooredoo”. 2009 to 2012: B2B Director « WATANIYA TELECOM ALGERIE (a QTEL Group subsidiary) » Missions: managing a B2B BU to win massive shares and become the biggest market challenger

B2B switching strategy design to increase market share to become the market biggest challenger.

Strong revenue increase (49% average YoY revenue growth in 4 years).

Reorganize the sales channels to enhance efficiency and grow sales results (introducing the first indirect channel trough MNO shops and franchised).

Macro and micro market segmentation.

Offers portfolio segmentation and revamp to support the growth (introducing B2B2C offer in the market ex; Firemen 78k subs and 4M US$ revenue per year).

Marketing roadmap design and “go to market” strategy execution.

Loyalty program design and implementation (partnership program). 2007 to 2009: B2B Sales Senior Manager « WATANIYA TELECOM ALGERIE a QTEL Group » Missions: managing B2B sales acceleration

May 2006 to April 2007: Commercial Director « Karoui & Karoui Advertising Group » Missions: managing sms to TV broadcast and advertising on bilboards 2004 to 2006: B2B Sales Manager « ORASCOM TELECOM ALGERIE » Missions: managing B2B BU to increase the market monopoly 76% 2003 to 2004: B2B Key Account S.Supervisor « ORASCOM TELECOM ALGERIE » Missions: managing a B2B sales team

2002 to 2003: Mass Market Distributor Supervisor « ORASCOM TELECOM ALGERIE » Missions: managing the biggest MNO’s distributor to increase mass market sales 2001 to 2002: Distribution Regional Supervisor « ORASCOM TELECOM ALGERIE » Missions: managing the 1

st

telecom POS channel launch in Algeria

1999 to 2001: Direct Sales Supervisor « COCA-COLA BOTTLER (FRUITAL) » Missions: managing a direct distribution team

1997 to 1999: Architect « Sarl IDEAR »

1997 to 1999: Sales Consultant « ELLIPSE (advertising & communication agency) » June 1997: Graduation project « Design of a multifunctional center »

Contact this candidate