Manager Digital Marketing
Resume:
KOMAL HARCHANDANI
Expertise in Marketing &
Communication with hands-on
experience inBranding
Contact Information
*****************@*******.***
Areas of Excellence
MarketingCommunica
tion
Branding/Image
Building
ATL &BTL Promotions
Event Management
Data/Keyword
Analytics
International
Marketing
Team Management
PR Management
KPI Optimization
Soft Skills
Motivator
Communicator
Change Agent
Collaborator
Innovator
Intuitive
Leadership
Profile Summary
Over 8 years’ experience in Marketing, MARCOM, Brand Management and ATL&BTL Promotionswhile working with reputed organisations Last associated with Jannahitha Publicities, Jaipur as Chief Marketing Officer.
Experienced in developing & implementing innovative strategies for boosting brand image & positioning, strengthening business and improving market presence
Proven track record of devising Web-Based, International & Digital Marketing strategies that elevated brands from relative weak market positions and helped in driving revenue &profits in a competitive market environment
Team-based style of management coupled with strong communication, analytical and relationship management skills
Education
Two-year, full-time Post Graduate Program in Planning & Entrepreneurship from IIPM, Jaipur (leading to MBA degree from IMI, Belgium; specialization in Finance, Marketing & International Marketing)- 2009 -2011 Attended “Global Threats and Analysis Program” at Macombs Business School, Texas (USA) to understand the global economic and working environment
BBA from International College for Girls, Jaipur – 2006 - 2009 Key Achievements
Skilled in analysing market intelligence reports and utilising information for creating effective promotional strategies, branding initiatives and product launch campaigns
Played a key role in building a strong brand image of Halcyon Inn Hospitality Services Pvt. Ltd.by participating in industry events & fairs, which encouraged the organization to grow through franchise partnerships for Brooklyn Central
Recognised for delivering outstanding performances and setting new benchmarks
Core Competencies
Career Timeline
Academic Projects
Live Projects
Market Survey for Airtel (Airtel World
Sim)
Market Survey for McDonalds
Interview of a Marketing Manager of an
Export Firm
Market Survey & comparison of Local
food chains running in Jaipur.
Market Survey to know the scope of
IIPM in Rajasthan
Desk Projects:
ShahiVivah (Wedding Planner):
Preparation of Business Plan
Import-Export project for an
International Marketing Firm in Jaipur
Work Experience
Dec’16– May’17with Ivy Group of Hospitals, Chandigarh as Head-MARCOM
Responsibilities
Heading Marketing &Communications activities(MARCOM) Planning and executing key branding initiatives& go-to- market strategies Developing& effectuating executive visibility programs with an aim to build strong profile and create demand by participation in industry projects, media interviews and events
Scheduling and managing promotional campaigns
Designing marketing collaterals (Brochure, Flyers,Digital Display, Website, Hoardings & Presentations); formulating pricing strategies Utilising traditional as well as social/ digital media platforms for identifying issues of relevance and buying media space for the organisation Organizing corporate events, campaigns and outdoor branding activities for achieving effective brand positioning & strengtheningbrand visibility with target audience
Leading InternationalMarketing activities of the organization and providing relevant inputs to the sales teams for generating business Administering Data Analysis& Data Management for facilitating strategic planning& decision-making
Maintaining healthy Public Relationswith leading Media Houses GoverningATL & BTL campaigns for enhancing brand visibility Highlights
Successfully managed numerous promotional initiatives; supervised ad campaigns, press releases & press conferences for major events Coordinated with the IT/SEO Teams for optimizing keyword search in major search engines on the Internet
Developed the Loyalty Program, Mobile App and the Website which helped in brand building and enhancing customer connect
Dec’12 to Jul’16 with Halcyon Inn Hospitality Services Pvt. Ltd.
(Brooklyn Central, The Blue Blazer &The Pewter Room), Chandigarh as Head – Marketing (Branding & Communications)
Responsibilities
Spearheaded ATL & BTL Campaigns, Digital Marketing, Advertising, Media Planning and Promotional activities for the organization Effectively utilisedinternal systems & created opportunities to increase collaboration and information sharing across the Marcom Team and the organization
Planned & organised events as a brand building measure; ensured organisation’s participation in key events for establishing strong market presenceand supporting corporate communication plans Designed marketing collaterals (Brochure, Flyers,Digital Display, Website, Hoardings & Presentations); formulated pricing strategies Built strong Public & Media Relations for the organisation Conducted market research& trend analysis and utilized intelligence reports/data for introducing strategic plans
Managed Branding for improving brand visibility with the target audience and achieving a strong positioning in the industry Highlights
Played a key role in the implementation of CRM Systems Conceptualised and implemented promotional offers and innovativeloyalty programmes to attract visitors & enhance business growth Coordinated Ad Campaigns, Press Releases & Press Conferences Pivotal role in building a strong brand name for the Chandigarh-based organization through effective brand building & PR initiatives: Targeted right audience, secured participation in key events and created new benchmarks
Facilitated the organization to start the concept of franchisee with the launch of Brooklyn Central
2016 - 2017
Ivy Group of
Hospitals,
Chandigarh as
Head–MARCOM
2012-2016
Halcyon Inn
Hospitality
Services Pvt.
Ltd., Chandigarh
as Head–
Marketing
2011-2012
IIPM, Chandigarh as
Career Development
Manager
2007-2007
ABN Amro Bank,
Jaipur as Team
Lead-Sales
Operations
2011-2011
IIPM, Chandigarhas
Assistant Manager
(Corporate
Relations)
2007-2008
Kone Elevators Pvt.
Ltd., Jaipur as
Manager-Operations
Summer Training
Worked at Bharti Airtel Ltd.
(Corporate Office), Gurgaon as
Management Trainee (Apr’10 to
Jun’10)
Completed a project titled “Promotions
for increasing the Sales & Marketing of
AWS”
Conducted research &put forth
recommendations to enhance sales&
marketing of AWS (Airtel World Sim)
Extracurricular Activities
Member of debate team during school
and college
Participated in various events
organized at school and college levels
Personal Details
Date of Birth: 9th November 1987
Languages Known: English, Hindi and
Punjabi
Permanent Address: 143-B, 1st Floor,
Frontier Colony, Adarsh Nagar, Jaipur-
302001 (Rajasthan)
Apr’11 to Sep’12 with Indian Institute of Planning & Management, Chandigarh
Responsibilities
Career Development Manager (Jul’11 to Sep’12)
Managed admissions to different courses conducted by the institute Planned and organized events to attract prospective students, delivered presentations and ensured successful conversions through enrollment to various programmes
Assistant Manager-Corporate Relations (Apr’11 to Jun’11) Acted as Member of SMG (Strategic Management Group) for Placement Cell;facilitated awareness building initiatives
Liaised with corporate entities, shared profiles of students and invited them for conducting placement interviews
Managed corporate relations and addressed reputational issues, as & when required by providing correct information
Highlights
Maintained healthy relations and succeeded in effectively positioning the institute with the target audience
Achieved nearly 90% conversion of interested students to enrollments Successfully handled the following events at IIPM: Amaze 2012:Managed sponsorships, activations, promotions & budgeting; led the team in successfully organizing the event which included Seminars& Guest Lectures on subjects of HR, Marketing& Finance
Cicero 2011:Managed activation in schools& sent out invitations to schools for participating in the event; finalized sponsors, liaised with vendors and maintained updated reports & budgetary spend details Dec’07 to Oct’08 with Kone Elevators Pvt. Ltd., Jaipur as Manager- Operations
Responsibilities
Coordinated administrative and back office functions Managed operations including compliance with processes, service delivery as per norms and ensuring quality in all activities
Apr’07 to Nov’07 with ABN Amro Bank, Jaipur as Team Leader Responsibilities
Led a team of 10 and coordinated sales activities
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