Social Media Sales
Resume:
ADAM GRAYER
Moreno Valley, CA *****
**********@*****.***
https://www.linkedin.com/in/adamgrayer
https://www.slideshare.net/AdamGrayer/adam-grayer-portfolio
PROFILE
Leadership in Brand Management and Product, Event and Influencer Marketing
Core Values:
Gratitude, Empathy, Accountability, Effective Communication
My Life Philosophy:
The How is as Important as the What
EXPERIENCE
DELL TECHNOLOGIES Los Angeles, CA December 2016 – June 2019
Global Experiential Marketing Manager
- Leveraged analytics and consumer insights to drive go-to-market strategies, partner profitability, generating a y/y increase in brand awareness, earned impressions and SOV
- Managed direct reports, internal and external stakeholders and agency relationships to create compelling storylines and drive campaigns to completion.
- Supported partnerships and corporate initiatives through consultancy, reporting and key insights to meet KPIs.
- Advanced compelling audience-specific positioning and product marketing messages around key moments in specific DMAs.
ZEILER SPIRITS LLC San Diego, CA May 2012 – December 2016
Director of Marketing, COLDCOCK Whiskey
- Overall brand management and marketing responsibility for launching, developing / increasing business and supporting sales and distribution channels for COLDCOCK Herbal Whiskey.
- Aligned brand objectives to drive effective marketing campaigns, areas of opportunity and deeper brand integration.
- Responsible for annual marketing budget, long range planning, advertising, consumer promotion, new product development, and improvement
- Led team of Direct Reports to develop sales and marketing strategies and materials through successful launch of product.
- Developed strategic partnerships with cross marketing promotion to increase brand awareness, SOV and sales
- Increased sales and brand awareness by leading teams in execution of National Influencer program
SIDNEY FRANK IMPORTING CO., INC. San Diego, CA April 2002 – April 2012
Director of Lifestyle Marketing, JAGERMEISTER
- Marketing responsibility for the Jagermeister Lifestyle Marketing Program.
- Responsible for increasing / maintaining and supporting sales and distribution channels.
- Cut Marketing costs by $5 Million and Increased Sales by over $10 Million by Developing the Jagermeister Mobile Concert Stage, used at events across the Country
- Increased sales 30% y/y through collaboration with sales and marketing teams on development and execution of the Jagermeister Music Tours and National Influencer Program
EDUCATION
The Richard Stockton College of New Jersey, Pomona, NJ
Bachelor of Science in Mathematics, Minor in Computer Science
KNOWLEDGE, SKILLS, ACCOMPLISHMENTS
Extensive Brand / Product youth lifestyle marketing experience in premier consumer products, companies with demonstrated results in:
Cross-Functional Team Management CPG Design and Development
Experiential Event Activations and Sponsorships Strategic Brand Partnerships
Influencer Marketing Agency Management
Budget and P&L Management Marketing and Promotion
Product Advertising Key Account Development
Coaching and Mentorship KPI Development
Social Media and Mobile Marketing Interactive Marketing and Digital Advertising
Press and Public Relations Advertising Creative Development and Evaluation
Market Analysis and Planning ROI Performance / Analysis
Cross-Functional Team Management: Increased revenue and cut costs by developing and leading core teams across multiple teams (CRM team to develop lead generation tactics at events, Social Business Teams to increase social media and brand awareness, creative, legal, brand/messaging, product teams, advertising
Strategic Brand Partnerships: Developed partnerships with key brands to cut costs, increase sales and brand awareness (Monster Energy Drink, Rockstar Energy Drink, Netflix, Marvel, IMDb, Intuit, Microsoft, Oculus, Salesforce, McAfee, Jack Link’s, Reed’s Ginger Brew)
Experiential Event Activations and Sponsorships: Identify appropriate events for target audience to expand consumer base. Slashed Marketing Costs and Increased Sales and Brand Awareness by negotiating sponsorship fees and establishing unique on-site experiences to promoters and consumers. (Hollywood Film Premieres, San Diego Comic-Con, SXSW, Jagermeister Mobile Stage, Celebrity guest bartendings, Virtual Reality Experiences, Artist meet and greets). Apply aggressive sales programs and incentives to establish on-site brand pull. Conceive, Design and Build event activations. Hire and train activation staff. Utilize event opportunities to offer rewards to retailers, distributors and brand ambassadors. Identify supplementary advertising and marketing avenues to support brand awareness at event (radio, television, online).
CPG, Design and Development: Work closely with US and China manufacturers to create products for sale in the US and worldwide markets (15-month production cycle and 3-4 year future product plan/direction) – including but not limited to cosmetic design of all product categories, formulas, recipes, production, testing, governmental approvals, international and domestic freight end user consumption. Identify future products required by the market for competitiveness, price points for each feature set based on the market,
Social Media and Mobile Marketing: Created lifestyle brand/product content and messaging, cleared rights usages for distribution to extend brand beyond the brand enthusiast. Content creation with Agency Support included distribution of cleared materials for specific launch dates and messaging. Partner with influencers to manage and coordinate social media / website to extend online exposure in support of branding and sales promotion initiatives. (Coordinated posts, Social Media takeovers). Used various data sources to analyze campaign success – including Facebook Analytics, Likes, Comment Numbers / Content, Retweets, Fan Base Growth, etc. Responsible brand activity on the internet – Design, Create, Maintain and Manage company websites and social media pages, Facebook, Twitter, You Tube, Instagram.
Key Account Development: Responsible for product introduction / marketing plan presentation yearly to Key National / Regional / Independent / Local Direct Accounts and Distributors. Target key accounts that fit target demographics to maximum brand exposure. Manage and coordinate training seminars for dealers and distributors nationwide. Launch sales and incentive programs for distributors and retailers to increase brand visibility at accounts.
Product Advertising, Marketing and Promotion: Responsible for direction and creation of all branding, product advertising and promotions on a national and regional level. Identify and select media outlets for maximum impact based on demographic, lifestyle, and overall budget plan to increase brand sales by 30% annually. Plan and execute promotional activities, for consumers and retailers, (i.e. – in store point of purchase materials, online website elements, distributor and retailer specific regional promotions). Responsible for all brand activity on the internet – Design, Create, Maintain and Manage all company websites and social media pages, Facebook, Twitter, You Tube, Instagram.
Market Analysis and Planning: Responsible for researching the competitive landscape by product category - utilizing market trend reports by Impact Databank, Distributor, Retailer and Consumer feedback, identifying the current and future Market Trends and aligning brands within the market to be successful by price point, design and marketability for select distribution.
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