WM

William Mansell

Experience

EMASAL Managua, Nicaragua

Country Manager 06/18-05/19

Regional leading company (Central America) in the distribution and after-sales service of packaging materials and industrial machinery for packaging, inspection, and coding process. As country manager, responsible for the overall management of strategic planning, budget, sales, operations, and the administration of contracts and onboarding for new salesforce and aftermarket service personnel. In charge of achieving business goals and developing strong teams through personal leadership, showcasing policy, and providing guidance aligned with the company’s objectives and culture.

● Redesigned the company’s organizational structure, focusing on the business to business sales and aftermarket spare parts sales and services

● Designed and instructed new tailored customer solutions for more than 50 projects from inception to delivery

● Landed new accounts and directed more than 30 product fieldwork tests for each key client, e.g., Unilever, Walmart, Cargill, Nestle, FEMSA Coca Cola, Pepsi, Bimbo

● Led and implemented new commercial strategies and KPI surpassing sales objectives

● Set and conducted the Salesforce CRM system to improve pipeline control and provide quality aftermarket service

CODINSA Managua, Nicaragua

Commercial Manager 12/17-06/18

A leading nationwide company in the distribution of pasture choppers, mills, water pumps, motors, generators, chainsaws, trimmers, fumigators and hardware products. As commercial manager, responsible for planning the operational budget, including P&L responsibilities and strengthening the aftermarket department to improve customer service and client retention.

● Increased net margin by 4%

● Redesigned and reorganized the company’s new commercial strategy for each distribution channel in the agribusiness and hardware divisions

● Renegotiated commercial conditions with suppliers and signed with the number one manufacturer in Brazil for grass fodder machinery

● Landed three strategic alliances of exclusivity with three different distributors to ensure increased market share and aftermarket support

NETLINK Managua, Nicaragua

Administrative and Commercial Manager 06/14-11/17

A personally co-owned IT Company where we had the exclusive national distribution of TRENDnet and NComputing. The first being a leading global networking hardware brand and the later a high performing desktop virtualization solution. We also offered network installation and service.

● Introduced our products in Sinsa, the biggest national retailer.

● Decreased obsolete and old inventory by 65%

● Standardized a purchasing system with our providers based on sales forecast, implemented a credit policy for the sales department, created a sales strategy for the different distribution channels.

● Decreased expenses by strictly managing the company’s logistics and operations, from imports, service expense, strict inventory control, credit negotiation with our providers and making our accounting department more efficient in order to avoid unnecessary surcharges or fines.

DISAGRO (Dequipos S.A. and Indisa) Managua, Nicaragua Commercial Manager 05/08-06/14

Disagro is a leading regional company distributing industrial, agricultural, and construction machinery and equipment. As commercial manager, responsible for orchestrating a 30-person team selling Yale, Hyster, Volvo CE, Kobelco, Kubota, Sonalika, Mettler Toledo, Fishbein, Trelleborg, and managing long term relations with these suppliers. In charge of elaborating and executing the annual strategic plan (Budget). Responsible for designing growth strategies for the region, including but not limited to market penetration and development, new/alternate channels, and product development.

● Increased sales by 30% (or more) yearly for six years from $630,000 to $5.2 million in total sales achieving market share up to 40% - 60% for leading brands

● Improved customer satisfaction index by creating an aftermarket department specialized in managing the different post-sales models for each brand

● Renegotiated and improved business contracts with crucial clients, e.g., Coca Cola, Holcim, Nestle, Cemex, Pepsi, Unilever, Mondelez, Colgate Palmolive

● Opened a new product line in racks and shelves in the Nicaraguan-Central American region

● Landed the largest leasing contract in the region for lift trucks with FEMSA Coca Cola Grupo Q Managua, Nicaragua

Country Manager 12/05-12/07

Grupo Q is a leading regional company distributing car and auto parts. As country manager, responsible for managing Nicaragua’s auto parts business unit and orchestrating a 25 person team overseeing service centers (Autopits) and two distribution channels: wholesalers and vehicular fleets. In charge of leading the 5-year strategic plan for Nicaragua. Developed and retained strong relationships with both new and existing key accounts.

● Increased market share in premium oil (Pennzoil) to 45%

● Launched a new battery (Diener) achieving 15% market share after the first year

● Achieved 103% of sales objectives the first year with an annual growth of 40% for the second year on world-known brands, i.e., Michelin, Pirelli, Kumho, Pennzoil, ACDelco, and NGK

● Created the Micheline mobile service station for all vehicular fleets CARGILL Managua, Nicaragua

Territory Manager 06/01-07/05

Cargill is the largest privately owned corporation in the United States and the world's leader in animal nutrition with more than 125 years of experience. As a territory manager, responsible for promoting the sale of Cargill ś PURINA Franchise in the Nicaraguan market. In charge of the Purina franchise market study, personnel training, store redesigned for the brand, sales strategy, and marketing, including brand manuals and new product image to increase market share. In charge of managing the overall growth of the Feed and Pet Food Business Unit.

● Landed sales growth of approximately 20% yearly

● Opened four new franchise distributors for CARGILL - PURINA

● Reached the first place in market share for the Purina brand for animal feed division including new shrimp nutrition line and world renowned horse nutrition brand, OMALINA.

● Launched mineral salt lines for the cattle industry through the biggest national distributor

● Implemented a new value-based sales program for the sales department personnel

● Opened distribution channels for pet nutrition obtaining 34% of the market share in 4 years Plastic Products of Nicaragua Managua, Nicaragua

Commercial Director 04/99-03/01

A company focused on the production and commercialization of plastic industrial, construction, and consumer products (plastic packaging, thermal insulation, and crockery). As commercial director, responsible for overseeing a 7-person sales force department. In charge of conducting market research for the introduction and commercialization of plastic construction, industrial, and consumer goods.

● Designed the sales and marketing strategy for each of the company’s distribution channels achieving nationwide product distribution

● Launched the product line for thermal insulation within the construction industry

● Introduced the Prodex brand for thermal insulation to the poultry industry becoming market leader after one year

● Landed contracts for plastic containers packaging in primary industries, e.g., dairy, coffee, oil, and water industry

● Introduced plastic crockery products in-country

Education

Universidad Americana (UAM) Managua, Nicaragua

Master in Business Administration 06/2013

Specialization

Dynamic Businesses

Graduated with honors Cum Laude

University of Florida, Gainesville, Florida USA

Bachelor of Science 12/1997

Food and Resource Economics

Specialization

Agribusiness Management

Continuing Education

Company Training and Implementation

● SAP

● CRM Salesforce

● Service First

● The 7 Habits of Highly Effective People (Steven Covey)

● Brand Model Training: YALE Product Sales/New Holland Construction Machinery Value- Based Sales/Volvo Construction Machinery/Mettler Toledo Product Training/Fishbein

● Value-Based Sales/Sales Techniques/Good Manufacturing Practices

● Sales Team Motivation

● Induction to Quality for Managers/Strategic Planning/Business Management for Small and Medium Enterprises

Volunteer Experience

Bibloko RockForestar

Guest Reader Planter

Children books 10,000-Trees Campaign

Languages

Spanish (Bilingual)

English (Bilingual)

Skills

People Management, Negotiation, Emotional intelligence, Judgment and decision-making, Leadership and ability to influence sales teams

Contact

Email: adaxge@r.postjobfree.com

Tel: 786-***-****

Skype: wmansell1

LinkedIn: https://www.linkedin.com/in/william-mansell

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