Brianna Giorgi

adax2k@r.postjobfree.com · 603-***-**** · www.briannakellycreative.com

SKILLS & COMPETENCIES

PROFESSIONAL EXPERIENCE

Brianna Kelly Creative - Remote

Marketing Consultant/ Owner, October 2018-Present

• Contributes to content production and business strategy trainings for Fitness and Nutrition Business Solutions Content Club.

• Manages and drafts copy for follow-up, sales, and nurture email sequences with experience in segmentation, automations, and engagement tracking. Email shows consistent 25%-90% open rate.

• Runs conversion based Facebook Campaigns, installing Facebook Pixel and creating lower CPL with follow-up retargeting ads, resulting in 4% or higher CTR.

• Designs infographics, lead magnets, and miscellaneous graphics for use in social media and lead generation us- ing Canva and Adobe InDesign.

• Built entire sales and lead funnels for clients using Kajabi, Hubspot, Kartra, and Clickfunnels.

• Conduct and run client conference calls to review results, discuss needs and make recommendations. The Juicery - Portsmouth, NH

Marketing Manager, October 2017-October 2018

• Designed graphics and managed weekly emails, promotions, events, and all social media engagement. Fitfood - Christchurch, NZ

Marketing Manager, December 2016-March 2017

• Planned and executed social media strategies across Facebook, Instagram, and Adwords. Endurance International Group, Inc./Constant Contact - Waltham, MA, USA Media Operations Manager, July 2015-October 2016

Awarded Innovation Lab Small Business Loft Resident Expert 2016 Marketing & Media:

• Personal marketing consultant for Small Business Innovation Program start-ups.

• Produced content and copy for AdLauncher website, blog, FAQs, and paid ads.

• Worked collaboratively across product, marketing and support organization to mitigate product defects, scale products and drive new customers.

• Formed validation boards, hypothesis’s, and executed A/B testing for all marketing campaigns. Management:

• Designed and conducted training on Facebook Advertising for all levels of Support and Personal Marketing Man- agers.

• Led weekly support focus groups with 12 participants to uncover customer painpoints, product enhancement needs, and service opportunities.

• Managed 4 interns in the execution of our digital strategy Customer Engagement Specialist, December 2013 - June 2015

• Provided technical training, consult, and user support to small business and nonprofit customers, as well as peers, on email marketing, increasing deliverability and open rates.

• Analyzed marketing results and identified opportunities for improvement, helping define marketing strategies for the customer.

• Main contact between Support and Product teams to coordinate customer feedback, create and manage sup- port cases, and negotiate billing adjustments.

EDUCATION

Southern New Hampshire University - Manchester, NH, USA Bachelor of Science, Business Marketing, November 2014 Marketing Automation

Digital Strategy

Lead Generation

Facebook Ads Manager

Social Media Management

Salesforce

Data Analysis

Content Creation

Email Marketing

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