SERGIO IOVANOVICH

(54-911-****-****

adax13@r.postjobfree.com

Birth date: 25th April, 1973

EDUCATION

UNIVERSITY OF MARYLAND - ROBERT H. SMITH SCHOOL OF BUSINESS College Park, MD Master of Business Administration – Concentration: Marketing & Strategic Management. GPA: 3.6 May ‘04 Leadership Positions: President, Hispanic MBA Association Club Memberships: Marketing Club, Consulting Club, and Dingman Center for Entrepreneurship. MBA Consulting Program Excellence Award winner – Fall 2003 UNIVERSIDAD DE BUENOS AIRES – ENGINEERING SCHOOL Buenos Aires, Argentina Industrial Engineer – Graduated with honors: among top 5% of class Mar ’00 Worked full-time while studying full-time during the last three years of undergraduate program. EXPERIENCE

Independent Consultant: Feb’18-Present

Focus on business development and strategy, marketing, building teams and seeking for talent bmc Strategic Innovation Argentina

Manager – South Latin Jul’17-Jan’18

● Managing the South Latin operation: Sales, P&L, Products, Projects, Clients portfolio and relationships, leading a team of 15

GOOGLE Argentina

Commercial Director Dec’13-Jul’17

● Developed the strategy and execution for the digital investment growth in 5 industries in Argentina (Automotive, Finance, Entertainment, Quick Service Restaurants, CPG) working at both industry and customer levels.

● Became the team that achieved the higher growth among Spanish Speaking Latam Google teams for several quarters

● Led the coordination of the event BrandTime Day that set the 2017 upfront season with more than 30 customers, during 3 weeks.

● Head of a team of 8

S.C. JOHNSON Argentina

Category Manager (Grouper) – Southern Cluster –Home Cleaning– Mr.Musculo, blem, Glade, Lysoform Nov’10-Apr’13

● Developed new product consolidation plans for three strategic recent launches (Cream cleansers, All-purpose Cleaners, Toilet), that resulted in consistent share growth despite very aggressive competitive response.

● Designed and implemented several cost saving initiatives to revert the declining profitability due to inflation.

● Qualified, in less than a year, at least 5 new big initiatives for the product pipeline targeting to boost sales by 27%

● Led a project to improve the Marketing department efficiency working as the main contact point with an external Consultant. Delivered several process and annual planning improvement recommendations, heading a team of 5. S.C. JOHNSON DISTRIBUIÇÃO LTDA Brazil

Category Manager – Brazil –Home Cleaning, Air Care – Pato, Glade, Mr. Musculo, Bravo Jan’10-Oct’10

● Led a team of 9 in a temporary assignment

● Obtained headquarters approval and lead team for the launch of Mr Muscle brand in Brazil

● Developed Glade Sense & Spray Advertising and Promotional campaign which achieved record market share.

● Designed the “Welcome” plan for P&G entrance in Brazil with Febreze brand in Air Care.

● Planned the Glade Spring campaign 2010, and successfully launched the new “Pedrinho” TV Glade campaign. S.C. JOHNSON Argentina

Category Manager – Southern Cluster -Air Care, Home Storage, Auto Care – Glade, Lysoform, Ziploc, Kit Aug’07-Dec’09 Senior Brand Manager – Developing Markets Platform:Air Care Category Apr’07-Aug’07 Brand Manager (Apr’06-Mar’07) - Product Manager (Sep’04-Apr’06) - Mr. Musculo, Lysoform, Glade, Klaro Sep’04-Mar’07

● Achieved a SOM growth for third consecutive year in all the countries in the Southern Cluster in FY9/10, despite higher competitive activity (Febreze launch, Clorox increased investments)

● Launched Glade Morning Freshness for the first time consolidated in all Air Care products and before one year, it became the best selling fragrance in the Supermarket Channel.

● Designed the Air Care launch plan in SCJ with the local team, in a short term assignment to India in March 2009

● Planned the Winter Lysoform Strategy and Communication for both 2009 (Swine Flu) and 2010.

● Earned Trusted Brands award for three consecutive years for Lysoform brand (Readers Digest)

● Earned “Mercurio” award for Lysoform brand Case 2007. Best Marketing case among Packaged Goods Companies in Argentina – Awarded by the Argentine Marketing Association (AAM)

● Increased market in all segments (Cleaners, Toilet and Fabric Care); sales by 41%, product contribution by 5pp.

● Launched four new products under Mr. Musculo and Lysoform brands. Achieved record market share in the most competitive segments (Kitchen Degreasers, Glass & Specialty Cleaners, Pre-Spotters, Toilet).

● Planed and implemented the marketing plan for the Furniture Care category, achieving a 30% increase in the frequency of use, a record market share and double digit sales increase in a highly mature category.

● Earned “Best Category Teamwork Award”, within a year of assuming the position.

● Developed SC Johnson Argentina’s long term strategic plan reporting directly to the local executive board. EASTLAND FOOD CORP. (sales and distribution of ethnic foods) Columbia, MD Marketing/Sales Intern Summer 2003

● Created distribution strategy and developed new customers in target regions of the company.

● Conducted a thorough market research in order to determine the strategy to target each Hispanic group. S.C. JOHNSON Argentina

Trade Marketing Coordinator (Channels Marketing) Oct’01–Aug’02

● Managed the Home Storage portfolio of products under the “Ziploc” brand, reaching a historical market share of 45% (from average 27%) in the most important segment of Home Storage products.

● Implemented a plan with key customer to improve Ziploc location in our most important customers’ points of sale. Developed an “Impulsive purchase concept” initiative reaching incremental sales of 34% in a year.

● Designed and launched a new strategy for Johnson’s low-end line of products in response to economic recession that achieved higher than expected sales, and outperformed our competitors’ distribution in less than a month. Key Account Chief Manager Jun’01–Sep’01

● Led the negotiation team for the company’s #1 customer agreement (approx. $40M/year) during the Carrefour-Promodes merger. Post-merger this customer had a 40% share of Argentina’s grocery retail market.

● Generated savings of more than $1M by negotiating all components of the Carrefour-Promodes agreement including: the commercial and financial terms and conditions, logistics and human resources.

● Managed and trained a multidisciplinary team of 5 that evaluated the merger and prepared to participate in the negotiation team. This procedure was eventually adopted in the company for negotiations with global retailers. Key Account Salesman Oct ’97– May’01

● Earned “Excellence Award”, within a year of assuming this position, for achieving outstanding performance.

● Negotiated the Carrefour Annual Agreement for four years. Achieved 8% growth in sales for Carrefour, while overall sales in the supermarket retail industry dropped 5%.

● Coordinated a multidisciplinary team of five executives involving all aspects of the business. SHELL PETROLEUM COMPANY Argentina

Business Representative Assistant Feb ‘97 - Oct ‘97

● Supervised 75 gas station accounts: Promotional activities, negotiations, analysis of loan grants for customers. OTHER SKILLS AND PERSONAL INTERESTS

Bilingual in Spanish and English, advanced in Portuguese Passionate about traveling, enjoy soccer, tennis and snowboarding. Red Cross Volunteer - First Aid Training Completed

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