Manager Marketing

Bill Xenakis

********@*****.***

Pleasanton, CA 925-***-****

JOB OBJECTIVE

Sr. Product Manager

SUMMARY

Sr. Product Manager with hands-on experience defining and developing Systems and IC’s, enthusiasm for technology, passion for product management, and a good eye for how to improve a product

SKILLS

Product life cycle management, MRD/PRDs

High technical understanding and fast learner

Strategic product planning and roadmaps

Articulate product features as customer values

Market and competitor analysis

Team-player who can guide and motivate teams

Pricing and financial ROI analysis

Create product documentation and presentations

EXPERIENCE

Aviacomm – Milpitas, CA June 2012 to present

Sr. Product Manager

Organize and manage a product line of RFICs for a wide variety of markets, including 4G/LTE, Wi-Fi, Broadband Wireless, IoT/M2M, LPWA, Satellite, Industrial, Video, Medical, and general wireless markets

Define product features supported by market/customer/use-case research and financial/ROI analysis

Capture product features and specifications in PRD/MRD’s, written agreements and roadmaps

Lead development planning process with all stake-holders to meet product and corporate objectives and achieve management and customer/partner buy-in

Drive cross-functional teams and partners who design products that will be introduced into production

Manage product launch, documentation, communication, go-to-market planning and customer support

Attend industry events, IWPC meetings, trade shows, standards groups, AT&T Technology Alignment Meetings, Dynamic Spectrum Alliance, to build relationships and to understand of customer requirements

ApaceWave Technologies – San Jose, CA Oct 2006 to Nov 2011

Sr. Product Manager

Product Manager for lowest-power-on-the-market SoCs and Ref Designs for WiMAX & LTE/4G markets

Defined product hardware and software features (MRDs, PRDs), product-line strategy and roadmap and motivated customer and management buy-in for ARM-based WiMAX / LTE Baseband SoC’s

Negotiated strategic and tactical relationships with key customers, suppliers, and manufacturers

Managed product evaluation with lead customer for their new Android tablet computer

Created test plan and strategy to get customer un-stuck from product performance concerns

TeleCIS Wireless Inc – Santa Clara, CA

Sr. Product Manager Jan 2005 to Oct 2006

Product Manager for high-performance Wireless BB SoCs for WiMAX market

Created MRD & PRD for next generation ARM-based WiMAX baseband SoCs and CPE reference designs

Managed customer support issues for released products & relationships with component vendors

Demonstrated products to customers and investors to drive new business development which led to sales of TeleCIS Wireless to Qualcomm

Consultant – Pleasanton, CA

Product Management Consultant July 2002 to Dec 2004

Consulted for various client product development projects

Defined product concepts, analyzed cost trade-offs, and created pro forma financial statements for a high-volume consumer product line and an integrated EDA software tool

Developed pricing and product launch plans: Created Excel models for forecasting and ROI analysis

Terayon / Imedia – Santa Clara, CA

Product Management Consultant Nov 2001 to June 2002

Product Manager for next gen DOCSIS 2.0 Cable Modem Termination System (CMTS) chipset

Developed MRD/PRDs & negotiated product features with customers (Arris, Cisco, Terayon)

Created presentations, product briefs, roadmaps, customer penetration and enabling plans

Generated chip pricing and developed ROI models

Intel Corporation – San Jose, CA

Product Marketing Manager Nov 1999 to Aug 2001

Product manager for Broadband Wireless and DOCSIS Cable Headend markets

Analyzed broadband wireless technologies, market opportunities, and product features for next generation products and proposed new developments supported by ROI analysis

Represented Intel business and technical interests at Wireless Standards Committee meetings

Managed product life cycles involving pricing, positioning, forecasting, competitive analysis

NXP/VLSI Technology – San Jose, CA

Product Marketing Manager Nov 1997 to Nov 1999

Product Manager for Cable Set-top Box market

Devised product concepts and motivated engineering and management buy-in

Generated chip pricing based on die size, manufacturing yield, IP, and market forces

PacketCable committee participant & SCTE Digital Video Standards committee member

Stanford Telecommunications – Santa Clara, CA

Engineering Manager & Design Engineer for Satellite and Cable Modem Products Sept 1985 to Nov 1997

Managed development of products for Cable & Satellite that resulted in annual revenue over $20M

Supervised teams of >10 engineers, managed $1M+ development budgets, tracked projects using MS Project

Developed detailed test procedures and conducted customer acceptance tests

Introduced multiple products into formal manufacturing production

Digital ASIC designer, 8051 microcontroller HW/SW guru, PCB circuit designer, and RF communication systems designer - Designed products consisting of integrated and discrete RF, analog, digital, and SW

Education:

B.S.E.E., California Polytechnic State University, San Luis Obispo, CA

UC Berkeley Ext: Product Marketing, Business Modeling, Project Risk Mgmt., and Program Mgmt.

Publications:

SCTE Cable-Tec Expo, Considerations in Implementing Upstream Channel Communications in CATV Systems, June 1996; DSP & Multimedia Technology, Burst QPSK Demodulation Solves Interactive CATV Development Problems, Cover Story, May/June 1995; RF Design, A Low Cost Return Path CATV Transmitter ASIC, Cover Story, March 1995; RF Design, Vehicle Locator Uses Spread-Spectrum Technology, Cover Story, October 1992

Patents: Fast IQ imbalance cal. US 8654885; Burst demodulator US 6298098

Member: Silicon Valley Product Management Association

Hobbies: Crew on racing sailboats, fingerstyle guitar, hiking, aeromodelling, learning new technologies

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