Vice President of Sales

Todd Mullane

**** ****** **.

Waukesha, WI *****

Phone 262-***-****

E-mail ***********@*****.***

Objective

To continue my career in management/sales by utilizing the knowledge gained in my nearly 20 years of retail sales and management experience and challenge myself with new and exciting opportunities to learn and teach a team more about the business.

Professional experience

2018 – 2019 Ithaca Cold Crafted Rochester, NY National Vice President of Sales

Grew company from $2M in sales in $10M in sales over 9 months

The business is up over 450% in a relatively flat category

Was responsible for…

oCreating a strong sales strategy

oManaging and Creating Broker Standards

oCreating Promotional Planners for all accounts

oGrow current business with accounts

oManaging a trade spend budget

oFocusing on demos in areas where needed

oWork with retailers, wholesalers, and distributors across the country to increase ACV.

oHelping with the brand redesign moving forward

2016 – 2018 Berner Foods & Beverage. Dakota, IL Vice President of Private Label

Managed the entire Sales staff on Private Label

o5 Regional Sales Directors

o5 Customer Service Representatives

o2 Freight Coordinators

o1 Director of Marketing

Grew Private Label Business from $15M to $60M

Reviewed and revised contracts with potential partners

Focused on three major categories

oretorted cheese-based dips

oaerosol cheeses

ocoffee beverages

2011 – 2016 LiDestri Foods Inc. Fairport, NY

Director of Private Label- Foods

Managed Key accounts such as Wal-Mart, Aldi, Super Valu, Kroger, Albertsons, Sav-a-lot, Publix, Winn-Dixie and TOPCO.

Grew Private Label Sales from 1.5M cases to 7.5M cases and over $60M in sales

Managed a team of 3 regional Sales Managers

Managed our national brand of products Francesco Rinaldi and Spikes in the upper Midwest

Managed Broker relationships on our brand in the Midwest.

Managed my own P&L and forecasting for customers

Went through a Senior Management Trainee Program

2007 – 2011 Daymon Worldwide Milwaukee, WI

Senior Business Manager

Started with responsibilities for Dairy, Frozen, and Condiments piece of private label sales at Roundy’s amounting to roughly $72M annual sales

Worked directly with companies such as Palermo’s, Con Agra, Red Gold, Masters Gallery, Ventura, Jasper, White Wave, and Lakeside

Double digit growth every year

Promoted and responsible for…

oManaging 6 additional individuals responsible for Grocery, GM, HBC, Produce, Meat, and analytics amounting to an additional $ 150 million in sales.

oConducting weekly meetings with our team

oMeet with Roundy’s Senior Level Management

oShort-Term and Long-Term budgeting of the business

oInterviewing new potential hires

oReview contracts

2003 – 2007 Kraft Foods International Milwaukee/Madison, WI

Sales Representative

Responsible for the selling, shelving, and merchandising of all Kraft products.

Managed brands such as Oscar Mayer, Jell-O, Kool-Aid, Capri Sun, A-1, Crystal Light, Lunchables, Stove Top, Maxwell House, and Planters

Managed signature products under the Kraft name in categories such as mac & cheese, salad dressings, mayonnaise, and cheeses as well.

Responsible for a headquarter call to key independent groups once a week and work with them to accept our new items and build trucks for shipment.

Worked directly with the category planners as well providing them insight into what was happening out in the stores and bringing information back as to what was working well and not so well with our campaigns.

Education

1997 – 2000 UW La Crosse La Crosse, WI

Bachelors of Marketing

I obtained my marketing degree through specific studies in advertising, marketing, sales, business, finance, accounting, economics, and computer science. While attending the University I took a Leadership role in the Bowling Club. For 3 years I was president of club responsible for negotiating with the university funds available for the program, filling out entry forms and paperwork to make sure the participants were eligible, arranging travel to and from the event, booking hotels, scheduling practices and communication out to the team.

Accomplishments

Voted in as a PLMA Board Member in 2017.

High Level Business Management Trainee at LiDestri in 2015.

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