Social Media Customer Service
Resume:
Relevant Projects
Eric R. Greene
• Background in marketing, project management, customer service, insights and analytics.
• Experience working with cross–functional teams to drive marketing initiatives.
• Aptitude for distilling complex ideas and analysis into accessible presentations and data visualizations with actional insights.
4750 Willow Hills Ln
Cincinnati, OH 45243
*************@*****.***
Summary
ITA Audio Visual Solutions in Cincinnati, OH — Provides audio visual services and integrated technology to Fortune 500 compa- nies, universities, healthcare institutions, small businesses, hotels and meeting facilities. 2018-2019 Business Analyst
• Analyzed category performance and industry trends to inform decisions and drive growth.
• Researches and validates category assumptions to ensure accuracy of information.
• Supporting marketing team by coordinating messaging, imaging and targeting for email campaigns.
• Test potential new products and promotions by developing a test/control strategy and measuring lift.
• Developed and implemented strategy for marketing and disposing of unproductive assets, netting $70k in 4 months.
• Conduct statistical analyses to test potential new products and promotions by developing a test/control strategy and measuring lift.
Pomeroy (now Getronics) in Hebron, KY — Provides IT infrastructure services. 2016-2018 Business Development Specialist
• Responsible for leading initiative to activate untapped market. Strategically targeted and identified business leads through customer profiling. Generated 70M in leads. Conducted knowledge sharing seminar to extend customer targeting methodology to the business development team. Improved team’s productivity by 20%.
• Drove customer engagement up by 15% through trend and proximity analysis. Combined large unstructured data sets from Salesforce and Google Maps to target customers with the highest upscale potential. Involved analyzing customer locations, proximity to promotional events and frequency of engagement.
• Conducted A/B testing on subject lines, email copy and touch count to drive higher conversion rates. Managed, planned and documented testing schedule to continually improve performance. Seven Hills Coffee Company - Artisan Wholesale specialty coffee roasters. 2019 - 2020 Lead Coffee Roaster
• Responsible for data entry & analysis to predict required levels of both green and roasted coffee as well as manag- ing the Roasting Schedule to meet predicted and current clients needs.
• Ensure each store has the appropriate level of roasted coffee according to Seven Hills standards; to fulfill all store- level needs as well as support any ancillary needs of the overall business.
• Responsible for ideating, engaging in and carrying out roasting experiments in cooperation with the Director of Coffee Production including cupping sessions for clients as well as cupping sessions to determine coffee quality. Professional Experience
2010- 2015 Bachelor of Science in Business Administration— Xavier University in Cincinnati, OH
• Relevant coursework includes: Business Statistics, Macroeconomics, Microeconomics, Data Mining, Market Re- search, Financial Accounting & Managerial Accounting Advanced Excel, PowerPoint, Tableau, Qualtrics, Salesforce, SQL & R. Skills
Spring 2015 Market Research — Edgecliff Theatre Group in Cincinnati, OH
• Programmed and deployed concept testing through Qualtrics. Used market research to inform marketing campaign. Winter 2015 Social Media — F&N Goode Chick’n' in Cincinnati, OH
• Planned and executed market plan to increase social media presence. Increased social media engagement by 4750%. Education
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