Marketing Manager / Brand Manager

Continued…

Jay Davis

Centennial, Colorado, USA LinkedIn URL

***********@*****.*** +720-***-****

Marketing Specialist / Marketing Brand Manager

Respected marketing strategist with a 14+ year progressive career positioning brands in the consumer packaged goods

(CPG) and fast-moving consumer goods (FMCG) sector, specializing in emerging markets. Highly motivated, results-driven innovator with current experience implementing marketing, brand, and promotional campaigns to maximize revenue and market share. Success in analysing market and competitor trends, opening new emerging markets, and guiding the end-to-end launch of new products. Expertise in leading and collaborating with teams using knowledge sharing, trust building and a constant line of communication. History of success ensuring outstanding account, customer and partner relationship management, thus enabling continual target achievement. Key strengths include:

• Successful Marketing Campaigns

• Market Segmentation and Analysis

• FMCG Key Account Management

• Advertising and Promotional Budgeting

• CPG and FMCG Pipeline Development

• Product Launch and Management

• Sales and Business Development

• Customer Relationship Management (CRM)

Professional Experience

SENIOR BRAND MANAGER, BRAND IRON MARKETING, Denver, Colorado, Jun 2019 to Present Oversee key account control by the brand management team to guarantee quality client service and meet expectations. Strategic accountability for managing a portfolio of existing client accounts to maximize revenue whilst proactively identifying new business opportunities. Create and execute marketing initiatives to increase brand awareness and generate actionable leads. Build a sphere of influence through networking across the industry, including relationships with creative agencies. Formulate a profile of clients to conceptualize solutions and enablement programs for sales/marketing teams, whilst understanding marketing automation, effective use of personas and efficiency of workflows.

• Introduced a new KPI strategy and management process, allowing for easier business performance, client communications, project delivery and enhanced workflow monitoring.

• Created new business for an existing retainer client by creating a promotional video for online and SEM marketing purposes as well as a new PR strategy.

• Identified and secured sufficient new income from existing and new accounts, which successfully exceeded the set monthly retainer.

• Delivered the highest quality deliverable results by liaising with other teams and maximizing partner relationships. MARKETING MANAGER (FREELANCE), CROSSAFRICA HOLDINGS, Johannesburg, SA, Aug 2018 to Dec 2018 Deputized for the Marketing Manager during a short period of maternity leave to deliver marketing projects. Oversaw all relevant marketing responsibilities, from several brand building projects to website improvements. Built an understanding of all subsidiaries of the organization to set-up and design the water and technology division websites. Enabled new product launch and brand naming by initiating trademark and patent agreements.

• Delivered website build for the water solutions subsidiary within a 2 month target involving an array of products from a commercial (retail) and brand building perspective.

• Product manager for water solutions, lighting and technology subsidiaries across branding projects, signage, website, social media content and creative.

• Driver of visual marketing projects for consistent POS and signage, ad hoc and visibility campaigns, and redesign of communication strategy across all touch points.

Jay Davis

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MARKETING EXECUTIVE (CONTRACT), VERIMARK, Johannesburg, SA, Jul 2017 to Jun 2018 Took ownership of product management across retail branding for DIY, auto, fitness and technology categories. Conducted in-depth supplier research to source new products from various countries, adding to a diverse portfolio of products offered. Orchestrated communications plans for all existing and new product launches to guarantee a sound understanding of pricing, strategy, advertising & promotions, and product training across the business. Analysed market and competitors to build sustainable pipelines of business. Controlled spend for all advertising campaigns as decision maker.

• Sourced, tested, and launched products into the South African market, contributing c10% to the overall sales portfolio and generating continued growth.

• Lead designer of all branding and advertising collateral used in retail, including packaging, point of sale, broadsheets, digital web and social media.

• Strengthened brand and product awareness via the production of television commercials, with script and concept development accountability.

ASSOCIATE MANAGER (SNR BRAND MANAGER), SC JOHNSON & CO, Johannesburg, SA, Nov 2014 to Jun 2017 Category management of pest control products across an African cluster for brands including ‘Raid’, ‘Baygon’ and ‘Off’. Product portfolio manager for sustainability and profitability, with leadership of related marketing and media strategies. Ran global initiatives considering size of opportunity, profitability, and feasibility of investments. Led the deployment of retailer- centric plans via the customer marketing teams to drive market share, volume and ROI metrics. Controlled P&L and budget tracking, whilst using Nielsen and Euro Monitor for marketing and competitor analysis.

• Launched a strategic branding campaign and visibility project for ‘Raid Insecticide’ in Ghana, using special ground visibility implementation tactics.

• Generated a knock on effect for Ghana aerosol business, gaining a 5pt market share over two quarters, following 12 months of consecutive share loss.

• Returned the Ghana pest control business to profitability by delivering a margin improvement project, which showed an increase from 2% to 19% and positively impacted Africa as a whole. BRAND MANAGER, COLGATE-PALMOLIVE, EW Africa Hub, Jan 2010 to Nov 2014 Strategized for several key brands (Palmolive, Protex Soap, Axion Dish) across 42 African countries. Combined financial and commercial acumen to control A&P budgets, brand P&L and financial statements, whilst tracking volumes, market and voice share, and margin targets. Supported brand growth and sustainability with robust planning and implementation of pre-defined and approved activity grids.

• Led a team of six cross-functional staff to open a business division in Ethiopia within 3-months, including new distributor, pricing, SAP, and supply chain.

• Exceeded first 6-month target of $1.5m for the newly opened Ethiopian arm of the business following successful launch of key products in the market.

• Improved margins and distribution costs due to reducing SKU count from 124 and 12 different manufacturing sites down to 58 SKUs and 4 source sites in total.

Sonae Novobord (now Arauco), Johannesburg, SA, Dec 2006 to Jan 2010 Reebok South Africa, Regional Marketing Manager, Nov 2004 to Dec 2006 Educational Background

Bachelor of Commerce in Marketing Management, University of Natal KZN, Pietermaritzburg, SA Post-Graduate Diploma in Brand & Product Management, AAA School of Advertising, Johannesburg, SA

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