Sales Marketing

MARK REEVES

** ****** ******, *******, ** ***** Phone: 781-***-**** **********@*****.***

www.linkedin.com/in/mark-reeves-business-leader

SALES & MARKETING LEADER

Team-building sales and marketing leader, with success in both Financial Services and Consumer Products sectors, adept at creating a culture of success based on accountability. Proven abilities to increase revenues and net profits through effective collaboration with key executives to drive initiatives from conception through delivery.

SKILLS

Sales & Marketing Leadership

Organizational Development

Project Leadership

Sales Strategy Development

Staff Supervision & Development

Product Launches

Change Management

General Management

eCommerce & IT Sol'ns

Integrated Marketing Communications

Mentoring & Coaching

Hiring

Salesforce CRM Proficiency

P&L Expertise

Solution Selling

PROFESSIONAL EXPERIENCE

TRELEM CONSULTING, Calgary, AB & Boston, MA Present

Founder / Managing Director

Specialized in Sales & Marketing; providing direction in sales teams, corporate strategy and execution focused on Payments Industry & Consumer Packaged Goods. Adept at building sales/marketing teams and streamlining/right-sizing organizations. Clients from small Payments ISO to International Acquirers, PayFac & FinTech teams encompassing SMB, Corporate and Commercial Platforms as well as CPG Retail.

People’s United Merchant Services powered by Worldpay, Boston, MA 2018 - 2019

Senior Vice President & General Manager

Overseeing the Strategy, Development, Execution & General Management (including P&L) of the People’s United Bank & Worldpay Joint Venture. Constant oversight on Sales, Marketing, Operations, Underwriting, Sales Enablement/Execution (both Inside & Outside Sales) & Finance. Key influencer with the Worldpay Product Team and other Worldpay internal teams. Direct Management scope of 17 (four (4) directors and 13 managers) with oversight on a team greater than 60.

Creating a new culture of Accountability and Transparency drove in-year trend from negative growth to positive, double digit growth in the first six-months. Increased team Close-Rate and Self-Sourcing of deals in the first quarter by over 50%.

Managed Product Development Team to create new platforms and technology for the bank.

Developed new policies & procedures through coaching to create an attitude of "Whatever it Takes".

Created new Marketing & eComm Platform to hi-light Merchant Services. Increased In-Bank sales by 42%.

Lead creation and implementation of all RFP Responses for Payment Services within the entire Retail & Corporate/Commercial Bank portfolios. Including the successful bid for Quinnipiac University ($240MM), City of Worcester ($128MM) & University of Vermont ($155MM)

American Express, Boston, MA 2016 – 2018

Senior Partner Manager – Global Merchant Services

Executed the global strategy, strategic development, implementation and general management of the merchant acquiring channel of the OptBlue relationship at the Nation’s largest banks/processors including Bank of America, JP Morgan Chase, TD Bank and BB&T, with charge volume over $5B.

Succeeded in increasing OptBlue acceptance across portfolio by over 25%

TD BANK FINANCIAL GROUP, Toronto, Canada 2011 – 2016

Director of Regional Sales / Merchant Solutions, Ontario Region, 2013 – 2016

Leading a Team of 10 Sales Managers in the ultra-competitive Payments Enterprise Industry, Created over $2.5MM of net new revenue, on sales of over $10B. Increased revenue 30%, YOY 2014 vs. 2016.

Working as part of the Commercial/Business Bank, our mandate was to grow market share by proactively generating new business opportunities while working collaboratively with the Bank stakeholders ie: Treasury, Cash Management, Forex, Wealth & Account Management, National Trade Associations, Retail Banking and directly with Regional/National Clients from $5MM - $1B

Product Team Director working with technology leaders to develop and implement new core processing, payment workflows & devices and value added products for the broader Bank.

Created and Implemented new eCommerce platforms and strategies for the Broader Bank

Created accountability culture by implementing a transparent forecasting and tracking model. Provided managers superior data utilizing SalesForce CRM. Increased team performance by 12% YOY and individual performance by an average of 15%

Worked with Sales Team to close new clients on Sales Cycles from Two weeks to Three years. Major Client wins included: Queen's University ($125MM), Organic Garage Markets ($750MM), Creemore Springs Brewery ($300MM) and Longo's Grocery ($875MM)

Developed new Incentive methodology creating a “Good-to-Great” mindset. Became an aspirational award; drove total team performance over 15% to >100% to budget in eight (8) consecutive quarters.

Promoted two (2) staff from Sales Executives to Regional Managers in two (2) Regions.

Director of Regional Sales / Merchant Solutions, Prairies Region, 2011 – 2013

Leading a Team of Eight Sales Executives, Produced more than $250MM of new revenue for the bank.

Drove team from last in the country to second highest performance in less than two years (+92% YOY). Achieved by staff rationalization and the institution of new personal and sales targets. Fostered accountability for individual and group success. Right-sized team from 11 to eight members.

COCA-COLA, Various Locations 1998 – 2010

Senior Customer Marketing Director (2010 Olympics Activation), Western Canada, 2009 – 2010

System Communications & Commercialization Manager, Western Canada, 2007 – 2009

National Account Director, 2005 – 2007, Sales Director, Calgary, 2000 – 2005

Succeeded in wide-ranging roles including: Partner Relations & Activations, Sales Management, Broker & Franchise Bottler Management, Relationship Management, Key Account Development (Regional & National), General Management (including P&L responsibility), Logistics, Asset Growth, Development & Execution, Brand Marketing, Trade Marketing, Regional, National & International Event Execution.

Contributed to two of the largest roll-outs in company history: Coke Zero Launch & Rebrand, Dasani Launch. By ensuring clear and consistent communication was always paramount, we saw an average of 97% consistency rate across the Country and amazing adaption by both the Bottlers and the Consumers.

Lead the Coca-Cola Partnership with the following Enterprise accounts: Domino's Pizza, Best Buy, National Hockey League, Intrawest Resorts, Calgary Stampede, Canada Safeway and 7-11

Facilitated communication, implementation and execution of the Vancouver 2010 Coca-Cola Olympic Project Team. Including: 2010 Torch Relay Activation, Brand, Consumer & On-Site Activation.

EDUCATION

Bachelor of Commerce in Marketing magna cum laude, University of Alberta, Edmonton, AB, Canada

Varsity Football – U of A Golden Bears (Academic & Athletic All-Canadian)

Executive Leadership Excellence, Harvard Business School, Cambridge, Massachusetts

AWARDS & HONORS

TD Merchant Solutions Presidents Club Winner, 2016

TDMS CHARGE Award Quarterly winner, Q2 2014 & Q2/4 2016

Coca-Cola National Presidents Club Winner, 2005 & 2007

VOLUNTEER ACTIVITIES

Coach, Charles River Blazers U8/10 Girls Hockey Team: 2017-19

Assistant Coach, Needham U8/10 Girls Soccer Team: 2017-19

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