design & marketing communications, art direction, video production

Wylan, Au-Yeung Wai Lun

Flat A, **/F, Block *, Maywood Court, Kingswood Villas, TSW, Yuen Long, Hong Kong

Cell phone:(852-****-**** Email: ************@*****.*** Linkedin: https://linkedin.com/in/wylan

Website: www.wylanouyou.com

CAREER HIGHLIGHTS

•2018 Top Performance awarded in Nu Skin Enterprises Hong Kong LLC

•Established a professional in-house studio to saved remarkably outsources costs and generated the extra revenue from 2011 - 2016

•Awarded the Honorable Mention and Silver Award of the Superb Craftsmanship in the production by IAPHC (The graphic professional design resource network) in 2006

EMPLOYMENT HISTORY

Manager, Integrated Communications (Brand & Design management) July 2016 – Aug 2019

Nu Skin Enterprises HK LLC

•Driving the new concepts and art direction for all design aspects, enhanced the brand awareness for local market

•Integrated all resources for branding and design production, successful cost cutting by 40% for each quarter

•Develop online and offline strategic communication for branding campaigns, successful increased facebook and instagram followers by 135% and 170% respectively within 4 months

•Successful increased 42% of new products pre-ordered by developed new digital marketing communication strategies for product launch events

•Instigated continuous improve for digital engagement of social media included eDM, Facebook games, SEO keyword seedings, SEM and KOL endorsement by conducted the market research and big data analysis.

•Successful transformed the traditional marketing events into an awards ceremony and product trial seminars to life-style (new member acquisition) events with artists experience sharing

•Renovated the shops into dynamic showcases, successful increased the customer engagement and viral on digital channels by created hottest check-in spot.

•Lead pre & post-production of video projects, increased the annual video production volume by 160%

•Successfully migrated SAP marketing cloud system with company website and shopping mobile app with Alicloud

•Successful control all production cost within targeted budget (managed budget from US$150K to 800K)

•Ensure visual and decoration-consistency with corporate brand guideline for every single communications

•Provide brand training for front line and core operation teams including HK/MC/CN/TW markets

Creative and Production Manager July 2011 – May 2016

Broadway Photo Supply Ltd - www.broadwaylifestyle.com

•Develop and initiated for both advertising and marketing communication projects

•Created new strategies and integrated all communications tools to boost profits through increasing the effectiveness

•Successfully launched an online skincare shopping portal for a subsidiary company - www.sweetuskin.com

•Cost cutting initiatives by 75% through established an in-house design team for ATL and BTL projects

•Overseeing TV Commercial and video projects from concept brief to production under the tight budget

•Established the in-house studio to saved remarkably outsources costs and generated the extra revenue yearly

•Renovated and research of new applications to improve the effectiveness of all design work processes

Design Manager Feb 2009 – June 2011

Ms International Co. Ltd

•Concept development initiatives, from sketches to production for various clients

•Success to win the top rank clients by the new design proposals and pitching presentations

•Visual design critiques and design support for sales and marketing department

Senior Graphic Designer (R&D department) Sept 2006 – Jan 2009

Midas Printing Group Ltd

•Reorganized the design proposals for new ODM paper crafts, gift box, and packaging design for various client

•Awarded the Honorable Mention and Silver Award of the Superb Craftsmanship in the production by IAPHC (The graphic professional design resource network)

•Successful increase the design production by 50% yearly

Art Director Feb 2002 – July 2006

Leaderbond International Ltd

•Organizied both local and international advertising and event projects

•30% cost reducing for all design production by changing the production vendor

•Provided art direction and training for the project team quarterly

WebMaster Apr 2000 – Dec 2001

PCCW

•Interpreted business requirements into visual website and assisting the director to execute all promotion projects

•Successful created innovative interface for clients' website with collaborated with in-house GUI team

•Collaborated with marketing team for product marketing communications included B2B e-Marketplace, advertising campaigns and provided comprehensive internet solutions, including integrated Oracle Data base, etc

Senior Graphic Designer Aug 1997 – Feb 2000

Peoples Telephone Co. Ltd (China Mobile)

•Work individually provide graphic design support for both ATL and BTL projects

•Print ad. and POSM design support for over 35-retail chain stores

•Company's web site of front-end design and maintenance: www.peoples.com.hk

•Billboard design for the Hung Hom cross-harbour Tunnel ad

•Advertising projects on MTR 12 sheets and 4 sheets design for the promotion activities

EDUCATION

BA (Hons) in Graphic Design – First - class Honours / graduated in Jul 2010

University of Huddersfield, United Kingdom

Advanced Certification in Commercial Design / graduated in Jun 1994

KWUN TONG VTC

GCCITKD Lau Pak Lok Secondary School / graduated in Jun 1992

SKILLS & PROFICIENCIES

Graphic Design

Adobe CS: Photoshop, Illustrator, InDesign, Acrobat Professional, Lightroom, Indesign

Video Editing

Adobe CS: Premiere Pro / Final Cut Pro

Web Design

Adobe CS: Dreamweaver / HTML / CSS3

Cloud System and Analytic tools

Alicloud / SAP marketing cloud/ Google Analytics

MS Office

Word / Excel / Power point / Outlook

LANGUAGES

English / Chinese / Mandarin

PERSONALITY

Determination and perseverance / Open minded / Highly organized/ Self-motivated/ Dynamic/ Hard working with a creative sense of mind

AVAILABILITY

Immediately

Contact this candidate