Digital Marketing Manager
Resume:
DUYGU HOLAT
+30-698-***-**** **********@*****.*** /in/DuyguHolat
Digital marketing executive with 8 years of experience. Extensive experience in hands-on social media management and leadership with high-profile companies including Nescafé, Nutella, Monster Energy, Unilever, Philip Morris, EA Sports, Epic Games.
Vast experience in working with different categories including FMCG, Banking, Retail, Fashion, Cosmetics, Technology, Media & Entertainment.
Created strategies and campaigns that defined social media communication.
Proven track record of delivering cutting-edge campaigns.
Social media department leadership.
App/web, content/community management experience.
Influencer marketing experience.
FEATURED PROJECTS
Multiplayer FIFA18 Balkans Cup (EA Sports) https://youtu.be/-t58drEEuko
Turkish Shadow Play / Twitch Influencers (Epic Games) https://youtu.be/XckS9Ue2ozY
Multiplayer Chapter VI (Gaming & Esports Festival) https://youtu.be/YcBdKv4HTnc
#ÇıkmamaTeklifi (Nescafé) https://vimeo.com/206196748
#Ayrılmazİkili (Coffee Mate) https://vimeo.com/206209688
#kadınolmakGÜÇtür (P&G) https://vimeo.com/213846451
#TıpkıSen (Asus) https://vimeo.com/213210794
#BiNESCAFEileKutla (Nescafé) https://youtu.be/WUhp-WUFJx0
#GünlükModum (Molped) https://vimeo.com/185334423
Twitter Stock Market (Akbank) https://vimeo.com/143258084
Legendary Journey (Akbank) https://vimeo.com/95520454 AWARDS
Akbank: Legendary Journey
I’ve been managed social media accounts of Akbank Direkt during the entire campaign.
• Kristal Elma - Best Use of Movie in TV, Theatre, Digital
• Kristal Elma - Best Integrated Campaign
• Bronze CLIO for PR
Nescafé: Redvolution
33 videos that would follow a local hero called Erdem as he sets out to pay surprise visits to his long-time-no-see Facebook friends, holding 2 cups of Nescafé and a GoPro camera.
• Grand Prix for Nestlé - Facebook Creative Awards
Akbank: Twitter Stock Market
I‘ve been managed social media accounts of Akbank Direkt during the entire campaign.
• Kristal Elma - Best Use of Creative Applications in Social Media EXPERIENCES
Social Hackers Academy Athens, Greece (https://socialhackersacademy.org/) Digital Marketer (European Voluntary Service) / December 2018 – Present Social Hackers Academy is the first tech education school in Athens for vulnerable groups.
My Responsibilities: Social Media Management / Managing The Process of Designs Multiplayer İstanbul, Turkey (https://www.multiplayer.com.tr/) Business Development Director / October 2017 – November 2018 Multiplayer is a 360 communication channel that brings together brands and 14-35 years old techies / gamers through online and offline solutions.
My Responsibilities: Client Relations / Influencer Marketing / Gaming Strategies for Brands / 3rd Party Company Coordination for Events
Brands: Monster Energy, Gillette, Casper, ASUS, Microsoft Xbox, ING Bank, Logitech, ByNoGame, EA Sports, Epic Games
Sephora İstanbul, Turkey (https://www.sephora.com.tr/) Digital Marketing Executive / May 2017 – October 2017
Digital Marketing Strategies & Media Plans
Coordinating Digital Projects & Social Media Accounts
Managing Creative & Digital Agencies
SesliHarfler İstanbul, Turkey (https://sesliharfler.com.tr/) Social Media Director / September 2016 – May 2017
I coordinated the social media team of 7 people. I managed both the strategic processes of our current brands and took an active role in the process of new brand acquisitions.
Clients: Masterbrand, 3u1̈ Arada, Gold, Xpress, Foaming, Coffee Mate, Classic, Dolce Gusto, Enerjisa, Eti Cin, Nestle SMA, Philip Morris, Efsane Kartallar, P&G, First
Dark marketing community management for Philip Morris
App & web content management for Turkcell Platinum 4129Grey İstanbul, Turkey (https://www.grey.com/turkey) Senior Digital Communications Manager & Social Strategy, Creative Team Leader / September 2013 - September 2016
As one of the team managers of the social media team, I coordinated the digital communications work for a team of 10 people. The social media team has transformed from a "social team". After this transformation process, I lead the strategy and creative team that has been formed in the social media department.
Clients: Nescafé; Masterbrand, 3u1̈ Arada, Gold, Xpress, Foaming, Coffee Mate, Classic, Unilever, Nokia Tur̈kiye, Nutella Tur̈kiye, Akbank, IKEA, Bugun̈ Gun̈lerden Yarın, Darüsşa̧faka Dogŭş Basketball, CarrefourSA
Nescafé Success Story: Reaching 48% of the target audience with only 12% investment, Nescafé’s Facebook campaign delivered some extraordinary results, which were recorded by Nielsen Brand Effect and Millward Brown Cross Media Solution studies. Details: https://www.facebook.com/business/success/nescafe-turkey#u_0_g Creasoup İstanbul, Turkey (http://www.creasoup.com/) Social Media Strategist & Team Leader / May 2012 – September 2013 I coordinated the social media team and I managed the strategic processes of our current brands. I also managed all the digital advertising plans and the buying processes of the Gittigidiyor brand.
Clients: Tamek, Elit Ci̧kolata, Muzikicinefes.com, Bausch + Lomb, GittiGidiyor, IḊO Alafortanfoni İstanbul, Turkey (http://www.alafortanfoni.com/) Social Media Specialist / December 2010 – May 2012
Clients: Regal, Og̈r̆enci Ne Yapsa Yeridir, Iṅdesit, ADSL Doping, 1V1Y.com Duravit İstanbul, Turkey (https://www.duravit.com.tr/) Marketing Intern / Jun 2008 – September 2008
Summer internship in marketing department.
EDUCATION
Business Administration / Bahçeşehir University İstanbul, Turkey 2006 – 2010
Soft Skills Training / National Agency for European Educational Programmes Volos, Greece
April, 2019 – 32 Hours
BusinessForYouth Entrepreneurship Traning / SolidarityNow Athens, Greece
May, 2019 – 40 Hours
SPECIALITIES
MS Office (Word, Excel, Powerpoint, Outlook)
Apple iWork
Social Media Ads Interfaces ( e.g., Facebook, Twitter, Google Adwords )
Monitoring Tools ( e.g., Semanticum, Monitera )
Graphic Design Tools ( Adobe Photoshop, Spark, Canva )
Video Editing Tools ( Adobe Premiere Rush )
Social Media Management Tools ( e.g., Hootsuite) PASSIONS
Photography
Travelling
Writing Articles
Swimming & Wakeboard
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