Social Media Marketing

ANNA LUNDBERG

Alameda, California 857-***-**** *************@*****.***

Summary

Ambitious professional with an international background and hands-on experience in marketing and operations at large organizations as well as a non-profit. Proven success in generating revenue through content marketing and event management. An eager learner who is passionate about languages, connecting and collaborating with others and problem-solving. Adept at thriving in fast-paced, multinational environments. Recognized for a strong work ethic and a positive, can-do attitude.

Education

Westcliff University, Irvine, California

Master of Business Administration (online hybrid program), Graduating May 2021 Hult International Business School, Cambridge, Massachusetts Master of Science in International Marketing with Distinction, Graduated August 2018 Member of the winning team of the Social Impact Hackathon 2018 - Established a self-growth sustainable business strategy for Green Hope School of Tanzania Hult Business Challenge - Developed a marketing strategy consisting in implementing influential marketing for Panera Bread company to attract Generation Z customers Plekhanov Russian University of Economics, Moscow

Bachelor of Science in Marketing, Graduated July 2015 Coursework: Competitive Strategy Development on the Russian Market - elaborated recommendations for competitive strategy development of stronger differentiation for EF English First, Russia Active member of the Buddy System - assumed responsibility for 20+ incoming foreign exchange students every semester

Employment History

Zendesk, San Francisco, California

Global Strategic Events Intern, March 2019 - October 2019 Enhanced the process of internal ticket solving by enabling a Zendesk Support-based Help Center containing FAQ's for the upcoming Showcase and Relate events Produced event theme-consistent swag and managed onsite attendee activations for 3000+ attendees of AMER Showcase events

Facilitated logistics coordination for 15+ speakers and C-level staff by using Pana and Egencia software, Excel and G-suite products

Led an onsite ancillary event with 10+ attendees assisting the Product Marketing team Spearheaded Events Playbook and KPI Scorecard improvement projects Solved 30+ daily attendee registration inquiries by using Certain Processed 5+ large budget payments by using Coupa. Added 10+ website video sections by using WordPress Socials LLC, San Francisco, California

Community Marketing Coordinator, January 2019 - September 2019 Supervised 20+ volunteers at the yearly Growth Marketing Conference and provided ad-hoc onsite support; Maintained and designed the website sections by using Bizzabo software; Managed email alias daily and solved 20+ email inquiries daily; Created a social media strategy plan.

The Swedish-American Chamber of Commerce New England, Cambridge, Massachusetts Content Marketing Editor (Promotion); Operations and Communications, May 2018 - December 2018 Orchestrated delivery of content for the weekly newsletters by using Mailchimp and increased the CTR from 20% to 30%

Maintained the website and created content for events' campaigns monthly by using Squarespace website builder

Increased number of followers by 5% on social media and launched engagement on Youtube Coordinated and ran a Nordics Reception event for SACC-NE's 100+ Board of Directors and members EF Education First, Cambridge, Massachusetts

Sales and Marketing Intern, May 2018 - June 2018

Engaged with 360+ students to gather and organize admissions paperwork Managed weekly posts on EF ILC Facebook social media account to reach 200,000+ followers in the USA by using HootSuite

Monitored data quality and performed tasks on the local CRM platform to enhance student applications EF English First CIS, Moscow

Marketing Specialist, September 2015 - July 2017

Automated the process of internal documents circulation and control of payments of up to $15,000 USD for all BTL marketing activities of EF Adults division Oversaw production and distribution of marketing materials to 7 Adult schools in Russia by communicating daily with 30+ subcontractors and agencies and facilitated relationships with them Researched and managed participation in 2+ relevant events every month, each generating 100+ leads and 5% school show-ups

Ensured data integrity by regularly tracking sales pipeline/stages on SFDC and provided recommendations to the Director of Marketing based on that

Hired, supervised and trained 10 promoters to help generate high-quality leads at career fairs Organized a team-building event for 250+ corporate employees and school staff Spearheaded collaboration with other departments, leading to a 50% decrease in spending on events Executed A/B testing and ran focus groups with 10+ people, facilitating the choice of branding image campaigns

Languages

Russian Native

Swedish Fluent

Spanish Proficient

Italian Conversational

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