Content Writer

Estelle Weber Content Writer

***************@*****.*** linkedin.com/in/estelleweber/ 310-***-**** Los Angeles, California

Dynamic, versatile content generator experienced in numerous formats and platforms, including articles, blogs, website, email, ad copy, and social media posts. Voracious researcher and meticulous proofreader, able to edit content from numerous sources and oversee creative process from concept through finished content. Natural leader, able to inspire team members to cohere behind innovative concepts and see through to execution. Proven ability to integrate SEO keywords into organic content, writing from a marketing perspective, adapting to individual voice of organizations, and tailoring content to specific audiences. Superb sense of humor in both internal communication and content production.

Areas of Expertise include:

Creative Writing

Blog Content

Copywriting & Editing

Brand Management

Search Engine Optimization

AP & Chicago Style

Social Media Campaigns

E-commerce Content

Content Curation

Content Strategizing

B2B and B2C

Press Releases

Google & Microsoft

WordPress

Product Descriptions for Online Shopping Platforms (Amazon, Shopify, etc.)

Professional Experience

INDEPENDENT CONTRACTOR - Los Angeles, California 1/2017 to Present

Writer/Copywriter

Optimize clients’ website traffic by producing high quality, organic content, including articles, blog posts, and marketing modules. Display strong organizational and communication skills pitching content ideas to gain clients.

Key Accomplishments:

●Demonstrated ability to write to client specifications, tailoring content of materials to needs and tastes of specific consumer demographics.

●Drive increase in page views and traffic by producing useful and shareable content.

MICHELSON FOUND ANIMALS FOUNDATION - Los Angeles, California 3/2012 to 12/2016

Content Strategist 8/2015 to 12/2016

Directed content production for innovation-focused non-profit, developing high impact social media and content strategies. Produced unique copy for website, wrote copy on behalf of Executive Director appearing in national online and print media. Collaborated with designers, graphic producers, video editors, and videographers to ensure cohesive company voice. Created range of original copy solutions, developed onsite body content, meta descriptions, and page titles, collaborated on marketing collateral for sales meetings, trade shows, and company executives. Developed copy and concepts for packaging, in-store collateral, video scripts, digital storytelling, print advertising, seasonal collections, shows, events, and promotions. Produced strong results in cross-functional, fast-paced environment. Demonstrated leadership skills in supervising two managers and directing volunteers and interns.

Key Accomplishments:

●Achieved superlative year over year results in hyper-engaged community: increased reach by 1920%, content reactions by 2964%, comments by 633%, shares by 3399%, clicks by 3984%, with a total of 1,102,335 organic interactions.

●Expanded primary social media communities by more than 100% in fiscal year through producing high quality content for Facebook, Instagram, and Twitter platforms.

●Partnered with Snapchat, Buzzfeed, The Dodo, Pawsitive, and other media channels to produce viral content, raised organizational profile by establishing relationships with key influencers and celebrities.

●Ensured conformance to established standards by proofreading and reviewing all print and electronic content.

●Maintained editorial calendars for two websites, two Facebook pages, and two Instagram accounts.

Content and Communications Specialist 4/2014 to 8/2015

Oversaw content of company blog to maximize SEO and increase page views. Generated all advertising collateral for both digital and hard copy campaigns, proofread and edited all advertising collateral. Collaborated with marketing staff to execute PR campaigns.

Key Accomplishments:

●Promoted to newly created strategist role in recognition of strong performance on new pet adoption marketing campaign.

●Increased pet adoptions and retail sales through concepting, pitching, and overseeing comprehensive adoption campaign: Blockbuster Summer for Pets.

●Played instrumental role in company rebrand, creating and implementing new “voice” strategy, and launch of new website, resulting in higher online profile.

●Achieved higher Google rankings through revamping existing content to increase SEO.

Editor and Contributing Writer 3/2012 to 4/2014

Authored original content and edited outside submissions for company blog, “The Water Bowl.” Produced articles for Executive Director’s byline and generated all business correspondence. Provided proofreading and editing for marketing materials, including marketing materials such as in-store brochures, information kits and pet care how-tos, as well as for executive officers’ CVs.

Key Accomplishments:

●Promoted to newly created content and communications role in recognition of strong writing talents.

●Earned company’s first “page one” Google search result for original blog, “Saying Goodbye to Your Dog.”

●Established content and grammar standards, becoming organization’s authority on writing.

Certifications and Affiliations

Certifications:

Content Marketing, Writing for the Web

Affiliations:

The Authors Guild, International Association of Professional Writers & Editors

Published in:

Everyday Health, Modern Wellness, Pet Product News, Pet World Insider, Pets Weekly, Dogster.com, Pet Radio Magazine, RealtyExecutives.com, Nayothecorgi.com

Portfolio:

https://estelleweber.contently.com/

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