Minni

Contact No.: +91-880*******

E-Mail: adau7l@r.postjobfree.com

Marketing Professional offering significant experience with a strong record in ATL/BTL, Brand campaigns, Media Planning, product launch, Social Media Marketing and Digital Marketing

WORK EXPERIENCE

Marketing Consultant – bp Refcool Pvt Ltd Since Apr ’2019 till date

Highlights:

Taking Care of the company’s marketing and digital presence.

Led the participation in industry exhibitions, roadshows and events (Acrex)

Managing the social presence of bp Refcool and running social marketing campaigns for lead generation

Developed a content strategy for its products to be alive organically in digital space.

Career Break for Maternity leave Feb 2016-Mar 2019

An extended period of maternity leave to bring up my son until he was old enough to go to day care during which I did freelance marketing assignments

Asst Marketing Manager- Suzuki Motorcycles India Pvt Ltd Aug’2015 – Jan 2016

Highlights:

Worked on comprehensive ATL and BTL campaigns: New product launches, Minor model changes, Festive season campaigns, Sales scheme campaigns and Corporate brand campaigns.

Some major ATL,BTL campaigns

New product launch campaigns – Suzuki Gixxer, Gixxer SF, Suzuki Access 125

Minor model change launches – Suzuki Hayate and Suzuki Swish

Digital Marketing

Managing Digital agencies for Display SEO . SEM & Mobile offerings

Analyzing the customer data and getting insights for future targeting

Managing the social presence of Suzuki, Developing strategies to engage and connect with relevant TG

Develop a content strategy for brands to be live organically in digital space

Marketing Communications Executive- E.I.DuPont India Pvt Ltd Nov’08- Jul 15’

Highlights:

Joined the company as Administration & Lead management coordinator and subsequently advanced to marketing communications role in the business and started working as Marcomm Executive. Last position held in Chemours India Pvt Ltd (subsidiary of E.I.DuPont) handling high profile brands like DuPont Teflon®.

Key Achievements and Recognition

Recipient of Appreciation letters from President- DuPont South Asia and Regional Business Director for excellence in organizing events

Increased number of sales leads by 40%, improved conversion rate by 50% and reduced average conversion time.

Improved the accuracy of budget forecasts.

Responsibilities and Results

Planning and execution of Marketing Communication for business

Leads Annual Planning of Marketing activities for the business.

Managing creative agencies for design and execution of print ads, hoardings, brochures, demo machines, tester kits and leaflets for consumer side of the business.

Managing PR agencies for media releases and print ad releases in (ATL) National dailies, vernacular media and trade media.

Led execution of DuPont’s participation in several national level exhibitions and Trade shows like FIRE India, Cold Chain Expo and India Fashion Forum(IFF)

Led cross-functional teams to execute several large scale customer events

Independently managed National Level Customer and Distributor Meets.

Lead all BTL, Brand and sales promotion activities for DuPont Chemicals business.

Managed co-branding initiatives with leading consumer brands like TTK Prestige, Arrow Shirts, Van Huesen Shirts and e-commerce companies like Flipkart and Snapdeal.

Led the Customer Loyalty Survey for top customers and supported the generation of Net Promoter Score

Leads sales enquiry generation campaigns, (BTL including digital) for lead generation

Leads Budget and annual planning activities for all marketing activities for the business.

Management of control Processes to protect brand/trademarks usage and brand assurance in market

Monitor and manage agreements, with support from legal team, for trademark licensing with customers and distributors to avoid misuse of DuPont brands in market.

Control production, inventory and distribution of DuPont Teflon™ trademark seals and hangtags to be used by customers.

Jun’12 –Aug’15 with Oberoi Group of Hotels and Resorts as Guest Relations Executive

Resposibilities:

Promoting customer Loyalty Programs, Night Audits, Guest relations

EDUCATION & CERTIFICATIONS

ITFT College, Chandigarh – Punjab Technical University

M.Sc- Airlines, Tourism & Hospitality Management – First Division

B.Sc- Airlines, Tourism & Hospitality Management- First Division

Certification:

Advanced Digital Marketing Certification from HT Media Partner, Digiperform

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