Social Media Marketing
Resume:
LISA FERRAZZA
E-MAIL: **********@*****.***
LINKEDIN.COM/IN/LISA-FERRAZZA-63B32012
SUMMARY
Expert Commercial Real Estate, Retail Specialist with a heavy focus on institutional agency representation, dedicated to giving clients "First Class" professional service and honest advice, enabling them to make sound financial decisions and maximize the value of their asset.
ACCOMPLISHMENTS
CBRE Shining Star Award recipient
CBRE Top Leasing Broker award recipient 2009
CBRE Top Five Producer-2008, 2009
Leasing Broker for TIAA-CREF Four Diamond Asset Award recipient 2009, 2010, 2011, 2012, 2013
Generation of almost $500M in gross leasing revenue
Combined portfolio occupany of 97%
Achievement of Senior Associate and Vice President designations within the minimum tenure criteria
EXPERIENCE
2017-2019 Madison Marquette Ft. Lauderdale, FL
Leasing Consultant
Responsible for lease negotiations and all leasing functions for over one million sf portfolio consisting of Life Style (Bell Tower Shops, Downtown at the Gardens, Village at Gulfstream Park), achieving overall increases in occupancy and income
Aggressively targeted potential national and local tenants by a combination of marketing efforts that included direct mailings, cold calls, email blasts, personal networking, and door-to-door prospecting
Identified and negotiated with national restaurant chains for the Redevelopment of Bell Tower Shoppes
Created comprehensive merchandising plans targeting national, local and “unique to market” tenants for the redevelopment of
Downtown at the Gardens, and Village at Gulfstream Park
2016- 2017 Franklin Street-Retail Brokerage Plantation, FL
Senior Retail Leasing Director
Managed a multi-million dollar real estate leasing portfolio representing agency's interests when working with outside brokerage firms, outside counsel, and subsidiaries' management and landlords
Procured, negoatiated and executed new lease deals in retail centers to create synergy and maximize the value of the asset
Developed and maintain relationships by participating in insustry associations and broker events to increase company exposure in the marketplace
Managed the creation of marketing/presentation materials, leasing plans, merchandising plans, broker mailings, social
media and tour books
2006- 2016 CBRE, Inc. Boca Raton, FL
Vice President- Retail Specialist
Drove and executed real estate leasing transaction deals, renewals and maintaining positive relationships with institutional,
REIT and private owners including TIAA-CREF, Invesco, UBS and Kimco
Implemented strategies to attract and retain the appropriate mix of retailer users through detailed analysis
Managed leasing activity to maximize value of assigned portfolios with a current overall occupancy rate of 97%, at rates
comparable to or above prevailing market
Repositioned a Class “A” mixed-use project resulting in a 13% increase in occupancy to 100% and a 35% increase in rental rates
Managed the creation of marketing/presentation materials, leasing plans, merchandising plans, broker mailings, social media and tour
books
Provided market and financial information analysis and reporting to clients including (but not limited to) maintaining lesing reports
containing data relevant to prospect activity, vacancy and renewals
Maintained knowledge of and report on current market conditions and trends including analysis of competitive properties, vacancy
rental rates, concessions, etc.
Developed and maintained relationships by participating in insustry associations and broker events to increase company exposure in
the marketplace
Signficiant Clients/ Assignments Include:
The Shops at Boca Center- 475,000 SF mixed-use project (TIAA-CREF)
Regency Court at Woodfield- 140,000 SF retail center (Invesco)
Weston Commons- 139,000 SF community center (TIAA-CREF)
Cypress Creek Station- 229,000 SF community center (Kimco)
Maplewood Plaza- 90,000 SF shopping center (Kimco)
Promenade at Coconut Creek- 250,000 SF lifestyle center (Garrison Group)
Winston Park Shopping Center-75,000 SF neighborhood center (UBS)
2002 - 2006
Jordyn Taylor Properties – Resdential and Commercial Real Estate
Boca Raton, FL
Chief Operating Officer
Responsible for recruiting, training and production of all real estate managers, sales professionals and staff of over 200
Developed collateral and literature for marketing brochures, booklets, training manuals, website and public relations
Oversaw daily operations of ten retail locations throught the tri-county area
Provided ongoing measurement of activities, plans and results to ensure the continued growth and development of the practice
Developed and cascaded the organization's strategy/mission statement to the staff, and implemented appropriate rewards/recognition and coaching/corrective practices to align personnel with company goals
Championed the development and implementation of strategic plans and innovative marketing ideas
Responsible for all day-to-day management decisions and for implementing the Company's long and short term plans
SKILLS
Articulate communicator, capable of building lasting relationships with clients, partners and vendors
Profound ability to negotiate and close transactions
Solid experience and strong knowledge Microsoft Office tools
History of success, leading initiatives for sales, marketing, advertising and product management. Abilty to minimize risks and maximize value
Well versed in presentations, accustomed to addressing clients, vendors, partners, shareholders and corporate board of directors
Well organized and self-motivated
Strong professional presence and demonstrated ability to present to decision-makers
Able to work under pressure to meet deadlines and work within timeframes
EDUCATION/RELATED COURSEWORK
Broward College, Major in English
Member of International Council of Shopping Centers- 2006-Present
TECHNICAL PROFICIENCIES
Internet Explorer
MS Word
MS Excel
MS Powerpoint
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