Product Marketing Manager
Resume:
Monica Richards Resume *
Monica Richards
MBA, Ma rketing
San Jose, California 95112 408-***-**** (cell) **************@*****.*** www.linkedin.com/in/monica-richards
Summary
Top performing B2B marketing manager offering extensive experience driving channel and product marketing programs. Through effective cross channel campaign development and execution, creates quality leads and demand, spearheads global engagement, builds brands, and grows new business and revenue. Expert communications strategist who translates technical concepts into readable, compelling marketing materials (e.g., collateral, Web site copy), sales tools (e.g., presentations, sales guides) and white papers. Delivers call to action messaging leveraging dynamic writing and Adobe Creative Cloud layout software, managing projects end to end. Experience
MIASOLÉ, Santa Clara, CA
Product Marketing Manager 2015 to Present
Initiated and launched a successful new marketing program for a producer of commercial solar cells and modules while flawlessly partnering with cross-functional teams and executive leadership. Oversees program budgets, timelines, resources, the marketing calendar and external creative agencies.
Prepared a comprehensive style guide; writes and distributes monthly press releases and an internal newsletter; communicates product offers using e-mails, datasheets and fliers; administers the Web site and blog; manages social media presence; and serves as the company Salesforce administrator.
Generates and posts keyword-rich blog content, skillfully repurposing themes for Twitter, Facebook and LinkedIn
Directs lead generation programs comprising online advertising, speaking opportunities and case studies that highlight unique solutions
Designed a 12-page dynamic company brochure containing datasheets and solution briefs that articulate product benefits, strengths and market positioning. Creates sales enablement tools (e.g., presentations, infographics, sales guides). Executed two product relaunches with custom sales and marketing tools.
Refreshed Web site content, look and feel and navigation, directing an external Web developer.
Identifies and arranges trade show participation, staffing booths and developing booth collateral. RIVERBED TECHNOLOGY, San Francisco, CA
Marketing Consultant 2008 to 2015
Working with cross-functional teams, designed and distributed HTML e-mails using Dreamweaver and Eloqua to improve partner (e.g., systems integrators, IT developers, resellers) marketing for a WAN optimization company. Utilized Salesforce to manage partner contact lists, the portal and sales tool document libraries.
Spearheaded and implemented integrated channel marketing campaigns that drove global engagement and the sales cycle via e-mails and sales team scripting.
Supported new product launches and acquisitions with training materials and partner FAQs.
Employed the Eloqua events module to promote customer events and release developed communications
(e.g., monthly newsletters, partner updates, company announcements) daily and weekly for a maximum audience of 40k.
Delivered end-to-end service from copy writing through layout leveraging InDesign and Illustrator. Turned technical content into meaningful data sheets, sales and solutions guides and presentations. PARTNERPATH (formerly AMAZON CONSULTING), Mountain View, CA Marketing Consultant 2005 to 2008
Worked for a consulting firm that assembles and evaluates partner marketing programs to amplify sales for technology companies. Developed Web portals and created co-marketing materials and sales tools.
Administered Juniper Networks’ outsourced marketing program. Produced well received marketing plans, collateral, e-mail blasts and landing page campaigns for their target partners, leveraging their MDF (Marketing Development Fund) and portal.
Outlined effective channel marketing strategies and programs and authored materials (e.g., sales guides, handbooks) for NetApp, Sun Microsystems, BEA, VMware and Cisco, meeting rapid turnaround times.
Generated presentations, Web site design, banner ads, e-mail blasts and marketing collateral for internal use, housing these materials on the company’s portal.
Completed Salesforce training, passing the administrator test. Monica Richards Resume 2
MONICA RICHARDS MARKETING, San Jose, CA
Owner 2002 to 2009
Improved partner marketing organizations for Bay Area businesses. Created well regarded partner marketing operations guides for NetApp. Revamped their compliance guide and helped update their custom Oracle partner database and reporting.
Designed and implemented partner and field sales portals and authored a partner welcome kit for Tropos Networks that facilitated internal and external sales team training.
Prepared a new Web site for AcceLIM, Inc. and produced a new layout for the 20- to 40-page quarterly Tiki Magazine utilizing InDesign.
Provided marketing support to Amazon Consulting (PartnerPath), backfilling for their client-facing communications lead. Updated and maintained their partner portal. ACTIONPOINT, INC., San Jose, CA
Product Marketing Manager 1999 to 2002
Partnered with product management, the sales organization and executive team to write and update sales tools
(e.g., corporate presentations, press kit, online sales repository, sales guides, data sheets); marketing materials
(e.g., collateral, brochures, annual reports, Web site copy, print advertising); and white papers for an information capture software company. Managed external creative agencies.
Successfully drove leads through the company e-newsletter via sponsorships and advertisements. Clearly communicated product offers using e-mails, data sheets and fliers.
Produced training programs to educate the channel. Directed partner relationships and created partner-specific collateral that enhanced referral business. Planned, launched and scripted event content.
Administered company online presence and authored Web copy, overseeing the external Web developer. Inside Channel Sales Manager 1998 to 1999
Managed the IBM account including channel sales communications and representation at IBM events. HITACHI DATA SYSTEMS CORPORATION (HDS), Santa Clara, CA Manager of Channel Programs 1996 to 1998
Promoted HDS products and the authorized reseller program by: helping resellers with marketing activities; overseeing 150 channel partners; administering a $2.6M cooperative marketing budget; and developing a channel partner program including collateral, sales tools, campaigns and training to optimize success.
Refined internal collateral to better meet customer needs and generate larger sales. Education & Technical Skills
Education:
• Master of Business Administration degree with a Concentration in Marketing, Santa Clara University Leavey School of Business, Santa Clara, California, 1998, GPA 3.7. Beta Gamma Sigma, 1998-present.
• Bachelor of Science degree in Psychology and Spanish, Santa Clara University, Santa Clara, California, 1989.
Technical Skills: Microsoft Office Suite and Visio; Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign, Dreamweaver); HTML; Oracle Eloqua; Salesforce.com.
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