Digital Marketing Social Media

Shashi Bellamkonda

***** ********** ****

Potomac, MD 20854

(M) 240-***-****

*******@*****.***

Summary: Every success story starts with happy customers. I’ve learned this from a vast experience in hospitality, customer support, and product management; before moving to roles in product marketing, communications, Audience outreach and media. Being a lifelong learner has helped me keep pace with tech and marketing trends. Building tech stacks and product platforms has helped in revenue growth, customer retention and brand building. EXPERIENCE

SUREFIRE LOCAL Tysons, VA - 4/15 – Present

Senior Vice President, Head of Marketing

• Revenue Growth & Sales Enablement: Joined the company at a revenue of $3M and spearheaded overhaul of sales & marketing strategy from outbound calling to inbound marketing and growth to over $15M

• Team Management: Established a marketing team and a digital strategy that involved content education, partner marketing, email, and marketing automation to create demand gen

• Product Marketing: Created products and tools from concept to requirements and developed these both with internal resources and outside agencies

o Digital Marketing Awareness Level tool that used APIs and databases to return a score about the prospects

o Digital Fitness Grader was a public facing tool that scored a business on their web presence elements o Lead Management tool that built on top of Google’s Local Service Ads o Prototype of a trial offer using a few elements of the marketing platform

• Enterprise Business Dev,: Developed the biggest channel partnership in the company that resulted in over $6M in ARR in 3 years

• Brand: Rebranded the company with grassroots efforts which generated a lot of buzz and many earned media; led the company to be a 6-time INC5000 award winner

• Channel: Created new marketing and social communication campaigns to further the brand reach on new social channels

• Content & Social Media: Established the playbook for content marketing, social media and influencer engagement, email marketing, social advertising; managing a team of over 40 marketing, content and advertising professionals

• Marketing Metrics and KPIs: Transformed KPIs & measurement to metrics-driven growth-oriented SaaS model

• Budget: Responsible for the marketing budget, managing multiple vendors and introducing new marketing software

• Partnerships: Developed an excellent relationship with channel partners, worked with large brands including Google and Facebook for social, online, and mobile advertising products GEORGETOWN UNIVERSITY Washington, DC - 2010 – Present Adjunct Weekend Faculty

• Teaching three critical courses evenings and weekends to marketing professionals: Digital Marketing Strategy, Search, Social and Mobile Marketing and Marketing Analytics to marketing professionals with several years of experience including C Level executives

• Devised curriculum and syllabus for the course and mentored students in new social, web and metric technology

• This opportunity helps maintain and keep in touch with new technology and research THE BOZZUTO GROUP Greenbelt, MD - 2013 – 4/15

Vice President, Head of Digital Marketing

• Led a marketing team in managing web site platforms, software implementation, email marketing, social media marketing, content marketing, inbound marketing, online advertising, pay per click, search engine optimization, data mining, and customer segmentation, marketing reporting and predictive analytics

• Collaborated with senior leaders and the CEO to get buy-in for optimal strategic engagement model for supporting regional/market situations across the organization Managed Marketing functions in the following areas:

• Data Science and Analytics: Managed, measured and manipulated digital marketing initiatives to discover actionable patterns in the data. Modeled, predicted and classified consumer behavior and business metrics across lead generation and web platforms

• Digital Marketing: Developed a Center of Excellence (COE) for creating the strategy and partnerships with all divisions and education on platform management, digital marketing innovation

• Marketing Operations: Enabled over 50% cost savings by moving data and applications to the Cloud and also developing applications and dashboards to increase efficiency

• Web Platforms: Researched new technology in web publishing systems and web development

• Content Marketing: Provided strategy to achieve business objectives through inbound marketing in conjunction with search engine optimization

• Digital Marketing Campaigns: Successfully used multi-channel promotions in social media email, mobile, web and other digital media to net over 40M impressions and earned media and increased leads by 10%

• Social and Mobile Platforms: Enhanced the company’s social presence and drove engagement by employees at different locations

• Online Advertising: Evaluated and selected advertising agencies and guided team on goal setting and managing Pay Per Click (PPC) / Google AdWords, Search Engine Marketing and Social advertising, Search Engine Optimization - Implemented a strategy for search engine optimization that increased traffic by over 170% and drove over 20% more inbound leads

• Lead Nurturing: Applied new platforms and techniques for marketing automation to increase lead nurturing

• Budgeting: Managed the Digital Marketing budget of $15M and responsible for profit & loss (P&L)

• Awards & Recognition: Recognized in the Washington Business Journal in the 2013 Minority Business Leaders List and Washingtonian's Top Tech Titans list for the Washington DC area NETWORK SOLUTIONS Herndon, VA - 2001 – 2013

Head of Social Media & Digital Marketing - 2007 – 2013

• Created and executed a Social Media strategy for a 300M annual turnover technology company using Digital and Social Media tools that drives over 1M page views a year

• Developed and executed a Content Marketing strategy, which resulted in a positive change in perception for the company measured by the increase in positive mentions by 40%

• Created a new Technology product from concept to execution in 90 days

• Inspired a cross functional team to get buy-in across the company, manage software vendors,

• Brought in to troubleshoot products that were facing issues; resulted in a 50% reduction in customer service calls, increased satisfaction by 10% and increased revenue by $4M

• Managed four product integration projects from a marketing and customer service perspective from acquisitions of products through mergers

• Setup a crisis plan to save the company from a negative reputation and positively affect customer retention. Senior Product Manager - 2005 – 2007

• Developed and managed product life cycle, coordinated product road map, created product concept, product development & create product requirements, plan customer research, identify technological challenges and new product feasibility

• Conducted pricing & product positioning; products include Search Engine Optimization and Paid Search services designed for Small Businesses and Email solutions

• Promoted 3 times in consecutive years for excellent project execution & achieving targets

• Executed product marketing strategies using Search & Online Marketing Strategies, pay per click advertising and web analytics

• Led concept to execution for support strategy for three new acquisition projects that led to increased revenue and great customer reviews

Customer Service Project Manager - 2001 – 2005

• Drove the understanding, modeling and analysis of key metrics and drivers of the technical services business and customer requirements, Served as the SME for the introduction of a new web-hosting product, leading a 20-person team to achieve performance improvements in customer satisfaction

• which included developing and analyzing performance against defined business objectives, plans, forecasts and targeted results

CHUBB INSTITUTE Reston, VA - 2000 – 2001

Consultant ecommerce Website projects, Shopping carts, Java and XML, project management Indique Group of Restaurants, Rockville, MD - 1997 – 2001 Operations and Marketing Manager

Hyderabad Marriott Hotel, India - 1993 – 1997

Executive Manager/Assistant General Manager

Indo-US Restaurant Group Moscow, Russia - 1989 – 1993 Operations Manager

INDIA TOURISM DEVELOPMENT CORPORATION New Delhi India - 1983 – 1989 Executive Hotel Operations

EDUCATION

INDIRA GANDHI OPEN UNIVERSITY New Delhi, India 1997 Diploma in Business Management OSMANIA UNIVERSITY Hyderabad, India 1987 Bachelor of Liberal Arts, Public Administration, Sociology and Economics INSTITUTE OF HOTEL MANAGEMENT Chennai, India 1983 Bachelor of Management UNIVERSITY OF PENNSYLVANIA - THE WHARTON SCHOOL 2005 Wharton Executive Education marketing program

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