Social Media and Marketing professional

Sarah Eccleston

Telephone: 075********

Email: ****************@*****.***

Professional profile

A hands-on marketing and communications professional with over 13 years’ experience of B2B and B2C marketing within membership organisations. Vast experience in producing high quality marketing campaigns both in print and digital formats, using effective copy writing to develop brand awareness.

An excellent communicator with strong partnership skills with the ability to forge positive relationships with stakeholders.

Core Skills

Digital & Print Marketing Copy writing and website content management

CMS/CRM Development Social Media Management

Google analytics Budget Management

Career summary

September 2018 – Present Staffordshire Chambers of Commerce

Corporate Services Administrator

Key responsibilities

Business Support projects and responsibility for Chamber accreditation schemes.

Ensuring compliance and quality with established procedures and financial regulations including ISO standards.

Co-ordination of the premises and property maintenance schedule working effectively with contractors and Chamber members.

Marketing support with responsibility for generating relevant content and good news stories for the Chamber’s new website utilising WordPress and the CMS system.

Experience of producing weekly Chamber e-shots, copywriting and providing marketing support to the Michelin Development Fund. Generating effective content for Facebook, Twitter, LinkedIn and Instagram as required to support the Marketing Team. Use of Sprout Social for scheduling and tracking of posts.

Key achievements/projects

Effectively acted as the main interim point of contact for the Marketing Team for four months.

Successfully co-ordinated the member services element of the Marketing Team ensuring all members had the opportunity to promote their products and services ensuring member retention and business as usual.

December 2017 – September 2018 (Maternity leave following redundancy)

July 2016 - December 2017 Visit Stoke – Stoke-on-Trent City Council

Visitor Marketing Officer and Stoke Film Office Co-ordinator

Key responsibilities

Responsible for marketing Stoke-on-Trent visitor attractions and accommodation to Leisure Tourists and Group Travel Organisers via print/website and digital marketing activities. Ensuring high quality copy generated was relevant to the target market.

Responsibility for the day-to day planning and management of Facebook, Twitter, LinkedIn and Instagram using Hootsuite, Social Oomph and Tweetdeck for maximum reach and engagement.

Delivering marketing projects – working with designers and printers from initial concept through to end product on time and to budget.

Key media contact for overseas tour operators and VisitBritain. Writing relevant press releases by subject/theme for inclusion in leading industry publications.

Co-ordinated the Public/Private sector partnership of local partnership ensuring positive working relationships with key partners and stakeholders.

Team co-ordinator for developing and maintaining bespoke CRM and CMS systems ensuring data protection requirements were adhered to.

Procurement, budget management and income generation via commission and membership sales.

Effectively conducted and analysed visitor information for marketing intelligence.

Lead co-ordinator for the Stoke Film Office marketing a wide range of locations on offer across the city.

March 2005 – July 2016 Staffordshire Conference Bureau – Stoke-on-Trent City Council

Conference Bureau Officer

Key responsibilities

Successfully managed the free and impartial venue finding service increasing the volume and value of business tourism bookings placed with the county.

Lead marketing co-ordinator for raising the profile of Staffordshire as a leading destination for conferences and events utilising/developing bespoke CRM and CMS systems.

Successfully executed marketing campaigns whilst producing eye catching conference directories, e-newsletters and direct mail pieces relevant to the corporate market.

Bureau member support including customer service, social media and effective website content training.

Delivery of ERDF Business Tourism projects and research of the local events market.

Budget and commission management

November 2003- March 2005 Stoke-on-Trent City Council

Community Facilitation and Regeneration Project Assistant

Education and qualifications

Staffordshire University: BA Business Leisure and Tourism Marketing (1999-2003)

City of Stoke-on-Trent Sixth Form College: A Level Media Studies (B), A Level Business Studies (B), GNVQ Leisure & Tourism Marketing (Merit).

References available on request

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