Social Media Digital Marketing

Don R. Lindsey

*** *** ****, ********* *****, Illinois 60514

Cell 847-***-**** Email ************@*****.***

EXPERIENCE

DRL Consulting Chicago, Illinois 2015– Present

Senior Level Marketing and Business Development Consultant

Provided marketing and business development consulting services to drive acquisition and sales revenue via insights and digital marketing executions at the following companies: Bunn Coffee Manufacturing Company (Springfield, IL) Black Horse Carriers Logistics (Carol Stream, IL), Newlyweds Foods (Chicago, IL), Ace Hardware (EJD Division)(Oak Brook, IL), Brightest Kids, Transnational Payments (Rosemont, IL)

Created strategic B2B/B2C marketing, advertising and promotional programs based on research analytics and survey insights

Developed app and website with backend database including geofencing and connecting business partners

Platform connected Revenue for Education through Corporate Retail Partnerships

Directed email campaigns utilizing Mail Chimp, Constant Contact and Subscriber Mail to gain new business partnerships

Utilized Salesforce (CRM), Marketing Cloud, and Pardot to track sales funnel through to final engagement

Created social media campaigns on Facebook, Linkedin, Instagram, and Snapchat to drive organic growth and awareness

Utilized Consumer and B2B insights to build Strategy and Creative Content while driving users to signup and activate.

Created Digital Media plan with Google AdWords (Sponsored) on demographically linked lifestyle websites

Wrote and created video assets and static content for use in social media.

Managed off site international team of vendors including programmers and developers

Performed New Business Development functions calling on Fortune 500 company in partnership development

Developed and Managed Collateral Material development

Manage Digital Advertising, Google Analytics, Mapping and Marketing Budget

Integrated online Payment System Gateway and Checkout feature (Auth.net) for payment receipts

Masonite International West Chicago, Illinois 2013 – 2015

Director of New Product Development, Sales and Marketing

Developed and executed the corporate Annual Operating Plan and Annual Marketing Plan based on indepth understanding of marketplace dynamics in multichannel (tiers) format including Big Box and Independent Distributors.

Lead Product Development Cycle (Stage Gate Process) and Ideation from concept to full development in retail and wholesale

Lead cross-functional Brainstorming teams to drive Innovative Breakthroughs, implement new product road maps and ensure solutions are delivered on-time and on-budget

Work with Plant Operators to implement new product production and improve process of existing portfolio of products.

Develop Research Plan to gain greater understanding of the Residential and Commercial Building Marketplace.

Drive and Implement new marketing technology opportunities (website, social media, online payment, kiosks, displays)

Developing New Door Product Plan to achieve >$100M in Revenue while managing people, process and pricing.

Interact with Customers, and Sales teams to Identify key requirements and develop opportunities for growth

Create marketing plans to grow market share, increase brand equity, and create product differentiation

Lead, coach and develop talent to maximize individual, team and organizational effectiveness

Utilizes past Brand Building experience to drive company understanding of the end user and marketplace

Nielsen, Incorporated (Contract) Schaumburg, Illinois 2012 – 2013

Director of Client Services - Brand Analytics and Business Development

Manage Partnerships and New Business Development (Sales), CPG Shopper Insights and Analysis for Client(s) Colgate

Consult on Client Business Issues relating to Marketing, Product Assortment, Trade Promotions and overall Business Strategy

Develop program analysis to support New Product launches in multiple channels for Healthcare and consumer categories.

Utilize Nielsen Analytical Technology software to create opportunities: Nitro, Answers, HomeScan, Business Drivers, Spectra

Partner with Sales to understand channel (Food, Mass, Drug, Convenience, WalMart, Military, Home Improvement, Pet)

Analyze Channel, Category, and Brand competitive set and look for growth opportunities for our HBA clients products.

Manage legal contract process for client, Nielsen, third party vendors (TPA, Merchandisers) and customer service.

Develop and presented Thought Leadership and Best Practices seminars regarding the Global Trends Marketplace

U7 Marketing Agency Clarendon Hills, Illinois 2003 – 2011

Account Director/Business Development

Provided strategic promotional and advertising programming for branded consumer product clients and partners.

Developed web communications and loyalty programming to create awareness and drive trial for client products and services

Analyzed research including customer segmentation, panel, and consumer centric and syndicated data (IRI, Nielsen).

Developed communication strategies for, WEB, SEO, Email marketing, radio and print mediums (POS)

Client Lead to Senior Management regarding Promotional offerings, Digital Marketing and Content.

Created network banner communications to promote new consumer promotional message ( Facebook, Twitter, SEO)

Rubbermaid Bellwood, Illinois 2001 – 2003

Senior Brand Manager

Managed the $100MM adult art supplies business for Newell/Rubbermaid

Relaunched Prismacolor Brand into new category segments in Mass and Specialty Retailers growing business 14%

Performed retail and syndicated data analysis using metrics on various retailers

Launched new products (licensed) into art, mass, commercial and specialty channels

Developed Sharpie new business in art, hardware and specialty channel

Purchased media in fsi, radio, and web mediums in support of brand strategies

Managed agency and shopper marketing programs at specific accounts and retailers (Michaels,Home Depot, Lowe’s)

Created merchandising, point-of-sale signage and retail display programs(Home Depot, Michaels, Hobby Lobby)

Managed product development with 70% of development and production occurring in Asia and Germany

Solely managed over 7,000 sku’s and gift sets. Performed sku rationalization and maximization analysis.

Managed Stage Gate process in developing new products based on research insights and segmentation studies

Con Agra Foods Downers Grove, Illinois 1999 – 2001

Brand Manager – Healthy Choice® Luncheon Meat

Managed the marketing strategy for Retail & Foodservice Healthy Choice Deli Luncheon Meats and Cheeses

Relaunched Healthy Choice Luncheon meat business improving volume, distribution and profitability

Increased revenue 18% year over year focusing on nutritional product improvement and targeting the new healthy consumer

Supported new business sales development and planning within existing Key & Strategic Accounts & channels.

Targeted high consumption new product items and created a new consumer communication strategy

Created advertising, shopper marketing & promotional programs to increase awareness and trial with partners and consumers. Managed Trade shows, Digital Marketing, Social Media Content,

Managed R&D new product development and innovation process for Healthy Choice items

Perform financial analysis on protein segments as well as category management and gap analysis.

Researched Health platform from CREST, NPD, IRI, Panel and Nielsen Consumer data bases

Developed Communication for media in television, web, radio and print mediums in support of strategy & brand goals

Red Baron Pizza (Div. of Schwan’s Sales Enterprises) Marshall, Minnesota 1998 – 1999

Associate Brand Manager – Red Baron® Pizza

Managed the P&L for frozen Red Baron brand pizza ($357MM) and Red Baron Snack Pouches ($100MM).

Led new product development process for Red Baron Pizza and Handheld Breakfast grocery & foodservice categories

Assisted in increasing total 1999 Red Baron brand sales by 9.6% to $357MM.

Researched IRI/store-level data to create new sell stories.

Redirected 1999 Red Baron Pouches strategy to focus marketing dollars on trial generating initiatives.

Managed agency and shopper marketing programs, including media buys for grass roots events and Ad banner programs

Performed Sales Support in sales calls with all grocery, mass, club and specific channel retailers

Draft Worldwide Advertising Agency Chicago, Illinois 1996 - 1998

Account Supervisor – Spirits Jack Daniels

Responsible for the strategic promotion of the Jack Daniels brand and ancillary products

Developed Creative Briefs for New Product launch activation of flavored line that drove both trial and repeat purchase

Interacted with National, Regional and Account specific teams to better understand and measure program success

Created on premise and off premise advertising programs (print) to highlight brand awareness superiority

Account Manager - Brand Promotions

Responsible for 1997 and 1998 Pedigree new pet food introduction promotional campaigns.

Work with brand management to create and sell-in consumer driven promotions, which include coupon and rebate programs, print advertisements, FSI, point-of-sale media, partnership marketing, grass root promotions and on premise events.

Create customized programs for numerous channels including grocery, mass, club, liquor and convenience

B.A., Drake University, Des Moines, Iowa: Concentration: Economics, Political Science

University of San Francisco 2015, Courses (2) Integrated Online Social Media Strategies

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