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Product and Solutions Marketing for Big Data and Cloud

Capitola, California, United States
November 07, 2019

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George F Demarest

@g_demarest • • 435-***-**** • 161 Cortez Street • Capitola, CA 95010 Profile

Computer scientist turned full stack marketer in the big data, machine learning, and cloud sector. A highly driven, productive, hands-on marketer with strong and nuanced leadership, management, presentation, content creation, and communication skills. Proven ability to drive critical marketing initiatives at all scales by creating high-impact market messaging and positioning, memorable digital content, and well executed product launches and events. Unique ability to derive customer benefits and marketing strategy from aggressively maintained technical and industry knowledge. Knowledge Disciplines

Marketing Technology

• Product and solutions marketing

• Content strategy, design, and creation

• Digital/social marketing and advertising

• Lead generation, SEO, and SEM

• Press and analyst relations

• Big data, Hadoop/Spark/Kafka use cases

• Cloud computing, SaaS, and PaaS

• DataOps, DevOps, data science/engineering

• Hardware acceleration, FPGAs, GPUs

• Operating systems, clustering, and RDBMS

Professional History

Unravel Nov 2018 – Sep 2019

Senior Director of Product Marketing

• Developed all new product and solutions messaging for the Unravel platform and use cases, including big data application performance management (APM), AIOps/DataOps, and cloud migration.

• Originated virtually all new customer facing technical and marketing content for the Unravel product including all collateral, blogs, sales enablement materials, presentations, demos and videos.

• Authored the vast majority of the Unravel website content and messaging, landing pages, and digital ad copy

• Designed requirements and prototyped new strategic product offering - Unravel Cloud Migration Assessment - for Amazon AWS/EMR, Microsoft Azure/HDInsight, Google Cloud Platform/Dataproc. Bigstream Feb 2017 – Dec 2017

Vice President of Marketing

• Originated and drove all inbound and outbound marketing activities for early stage startup including branding, content strategy and creation, digital marketing, lead gen, events, AR/PR and budgeting

• Created all corporate/product messaging for an advanced, high-performance Spark/Kafka platform

• Redesigned company website with SEO/SEM optimizations, updated creative, and solutions positioning

• Designed and authored all product, corporate, and sales readiness content

• Originated and drover of all digital marketing programs including persona-based digital advertising, message testing, email marketing on Google, LinkedIn and Facebook platforms George Demarest 2 Fall 2018


MapR Technologies Sep 2015 – Feb 2017

Senior Director of Solutions Marketing

• Defined and drove solutions/ industry marketing for the MapR Converged Data Platform, Apache Spark, IoT, and other Big Data topics

• Prolific creator of content including slides, case studies, web, sales readiness, and messaging guides

• Authored and published the book Architects Guide to Implementing a Digital Transformation, as well as MapR Guide to Big Data in Healthcare, and articles in insideBigData, CIO Review, and MapR blogs

• Defined target personas and industries and developed integrated digital campaigns and content Independent Marketing Consultant, Blogger Mar 2014 - Present Messaging and Content Strategy, Content Creation

• Created content and messaging guides for diverse set of technology clients

• Authored product and solution collateral for business and technology facing personae

• Designed messaging, positioning and creative for technology trade event

• Authored blog posts and social content focusing on BI and Big Data EMC Corporation Jul 2012 – Mar 2014

Senior Director of Big Data Product/Solutions Marketing

• Created and developed a team of product and technical marketers to produce and scale messaging and content for EMC Cloud and Big Data solutions, EMC strategy, EMC federation and CIO/CTO personae

• Executed product launches for EMC ViPR (software defined storage) and XtremIO flash products

• Directed conceptualization, content development and market research strategy for primary CIO research working with The Economist Intelligence Unit, IDG/CIO Magazine and Forbes BrandVoice Oracle Corporation Jul 1999 – Apr 2012

Senior Director of Product Marketing, Oracle Database, Grid/Cloud Computing

• Executed highly successful, global launches of Oracle9i, Oracle Database 10g and Oracle Grid Computing

• Developed messaging and drove global marketing campaigns for Oracle database products including (Oracle Unbreakable. Grid/Cloud Computing, Oracle Next Generation Data Center, Oracle Fusion Architecture,

• Built and directed a team of eight marketing professionals, including two internationals

• Executed all press, analyst and customer facing promotional activities and messaging for the industry’s largest revenue producing enterprise software product (Oracle Database) SCO, Inc. 1996 - 1999

Manager of Technical Marketing, UNIX Systems Marketing Novell, Inc. 1992 - 1996

Product Marketing Manager, UNIX Systems Group/Operating Systems Division UNIX System Laboratories 1990-1992

Software Engineer/Systems Engineer

AT&T Bell Laboratories 1985-1990

Software Engineer/Modem Network Designer, Systems Analyst/Tool Developer Education

Brooklyn College, Brooklyn, NY 1986

Bachelor of Science, Computer and Information Science Bell Labs Academy of Computer Science and Engineering, Murray Hill, NJ 1985 – 1991 Coursework: UNIX System Internals, UNIX networking, Distributed Computing

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