Marketing Sales IMC

Annette YeonYi Nam

Contact: 708-***-****, E-Mail: ***********@*****.***

Digital Marketing Manager

A multifaceted professional with about 18 years of experience in demonstrating role in problem resolving, developing innovative strategies, effective leadership, digital marketing / offline marketing, and project management, and has been excellently meeting the business requirements towards its objectives. Adaptable and transformational ability to work independently with dedication to provide comprehensive operational support to enhance business growth. Meticulous managerial handling skill with effective proactive skills to shape high impact quality measures to achieve the desired goals. Exceptional communication, presentation & interpersonal skills with proficiency at grasping new concepts quickly and utilizing the same in a productive manner. Proven record of success in implementing the B2C & B2B sales and marketing for various high-tech, multi-national companies from both client and agency side with expertise in managing business initiatives strictly aligned with regional/global strategies and objectives. Well-competent in effectively taking care of the operational activities to ensure a smooth workflow within the organization.

~ Highly Skilled and Accomplished Business and Marketing Professional ~

~ High Stakes Decision Maker Visionary Strategist Operational Excellence ~

Skill Areas: wProject / Program Management w Statistical Data Analysis wB2B & B2C Sales & Marketing

wDemand Generation wIMC wStrategic Planning and Facilitation w Process Improvement wP&L Analysis

wCreative Problem Solving wRelationship Management wTeam Management wStaff Development

wInterpersonal Communication wEcommerce wAmazon Market Place wSearch Engine Marketing

w Social & Influence Marketing w Competitive Analysis w Marketing Automation wCRM wGoogle Analytics

PROFESSIONAL EXPERIENCE

NuWave LLC, Libertyville IL, USA (July 2017 to Present)

Manager – Digital and eCommerce Marketing

NuWave, LLC specializes in Houseware products including the NuWave Precision Induction Cooktop, the NuWave Brio Digital Air Fryer, NuWave Convection Oven, NuWave Nutri-Pot Digital Pressure Cooker, NuWave Air Purifier and Duralon Non-Stick Cookware.

Responsible for leading the web marketing team by managing the day to day projects for eCommerce website production as well as workflow and process meeting project deadlines.

Supervised and oversaw each function of the web marketing team, including Copy/Design/Development and QA, giving direction to deliver clear marketing communication messages.

Accountable for developing, implementing and managing digital marketing campaigns that launch and promote a company and its products and/or services within the digital space driving website traffic and sales. Various campaigns include all aspects of paid search, website maintenance, Display ad, Social media (Facebook, Instagram & YouTube), email marketing and influencers

Performed the task of driving customer acquisition and retention through effective programs and knowledge towards digital marketing. Liaised closely with external agencies (PPC/SEO, Retargeting, Affiliates, and Email & Social) to ensure optimization of web conversion.

Effectively worked with internal cross functional teams like product development team, Sales, IT and TV Show production, legal team & Customer center team to ensure success on project basis as a digital marketing manager leading a web team

Successfully executed hands-on tasks creating multiple Amazon listings developing competitive marketing messages and manage customers’ reviews working with cross-functional teams for brand management.

Achievements:

300% sales growth of email marketing implementing strategic DB acquisition programs and introducing strategic CRM program for customer acquisition and retention generating sales and high profit margin

Order reversal program implemented on Affiliate marketing to remove fraud order and sales and to improve net sales revenue

Launched Multiple New Products (Blender, Air Purifier, Air Fryer convection oven, Coffee Maker & Digital Pressure cooker) creating site by each brand and developed and executed integrated digital marketing program to communicated with targeted audiences for awareness and sales generation

Set up and managed the Amazon business channel to broaden and create a new performance analysis metrics focused on delivering a positive return on investment (USD 1M in sales through Vendor Central in the 1st year and USD 1M in Sales through Seller Central for the 1st 6 months with 40% profit margin

Implemented a new project management platform BaseCamp, for effective project management improving communication within team

Regus, Korea (Jul 2012 to Mar 2014)

Manager – Commercial Marketing

Regus is the world’s largest provider of flexible workspace solutions, with customers including some of the most successful entrepreneurs, individuals and multi-billion dollar corporations.

Responsible for identifying and growing the commercial opportunities across Korea being accountable for the planning and execution of all activities across sales & marketing in particular demand generation and conversion, as well as creating awareness and building the brand in country.

Effectively identified and opened New Centers and Acquisition Centers with a new sub-branding name (OpenOffice) developing a new website locally.

Successfully achieved digital and online marketing through Social Media, targeted SEO, SEM ads and landing pages geared to local markets.

Contributed to local PR and digital activity as well as identified and organized relevant events.

Drove additional spend from existing customers and converted non-active members to paying customer status.

Efficiently tracked, analyzed and reported the campaign effectiveness and sharing best practice across APAC

Indirectly managed a small team including Inside Sales whilst leveraging other parts of the Regus matrix within country.

Contributed to growing new revenues through channels and partners including commercial property agents, web brokers and national partnerships.

Created and designed all customer materials, sales tools, and prints to display at centers to support sales team.

Achievements:

Development of over 300% Enquiries (Sales Leads) growth.

Effectively executed the marketing strategic plan using online and offline marketing tools for the overall country.

Set up marketing function as a starter within matrix organization with direct report line to Country Manager & dotted line to AP Marketing VP in Hong Kong.

Element14 (Formerly Premier Farnell), Korea (Dec 2010 to Jul 2012)

Manager – Digital Marketing

Element 14 (Formerly Premier Farnell Ltd.) is a British distributor of products for electronic system design, maintenance and repair throughout Europe, North America and Asia Pacific with operations in 36 countries and trading in over 100.

Successfully launched a new brand & localized global e-Commerce tools in Korea resulting very good business performance (USD 7M in sales and 2,000 new customer acquisition in the 1st year) working in the matrix organization reporting to North Asia General Manager & Marketing director in Singapore.

Effectively managed a small team including Tele-Sales and Tele-Marketing team to achieve sales target with communication guidelines

Responsible for leading the strategic integrated marketing communication leveraging Online & Offline marketing tools such as Email, SEO, SEM, Display ad, ATL/BTL, CRM & Tradeshows developing all the marketing materials/collaterals for the tactics working with agencies and vendors

Successfully set up a marketing team in Korea as a self-starter from scratch, managing multiple agencies and vendors ensuring the highest quality in production, execution and maintenance of marketing campaigns and programs.

Ogilvy and Mather (Ogilvy One Division), Korea (Mar 2008 to Mar 2010)

Account Director

Ogilvy & Mather is a global Marketing agency with a line of business operation including advertising and placing such advertising in periodicals, newspapers, radio and television, and other media outlets.

Responsible for global clients, IBM and Yahoo.com by providing a 360-degree integrated marketing communication service utilizing Online and Offline marketing tools (ATL & BTL) leading multiple campaigns successfully for brand awareness and demand generation.

Effectively developed quarterly/annual strategic planning, execution & reporting to local/regional/global IBM and Ogilvy group.

oIBM Demand Generation Program - Effective strategic planning and execution through direct marketing, CRM, Direct Response advertising, Viral marketing, Online advertising (Web Banner, Rich media, Video, Search marketing, etc.) Majorly stood in-charge of LE program, IT manager program and LOB program.

oYahoo’s seasonal campaigns – By means of online marketing tools. Launched Purple campaign, 2009 Year in Review campaign, Gugi girls in 2009, developed micro event pages, and many more.

Emerson Electrics (Emerson Network Power Division), Korea (Aug 2003to Mar 2008)

Manager – Sales & Marketing

Emerson Electric Co. is an American multinational corporation headquartered in Ferguson, Missouri, United States, specializes in providing products and provides engineering services for a wide range of industrial, commercial, and consumer markets.

Responsible for overall sales & marketing activities working closely with field/channel/technical team implementing proper marketing tools and customer programs in IT and Telco industry.

Successfully contributed to identify business opportunities, develop new accounts, and help set up new channels conducting market research, forecasting, monitoring and sales planning.

Initiated product specific promotion campaigns through emails, exhibitions, PR focusing on direct target audience

Effectively provided customer service to distributors and channels supporting sales team communicating with factories in USA, China and Europe to solve problem in terms of delivery, order placing and quality issues, etc.

Built up and maintained alliance partnership programs with strategic partners (HP and Cisco), led by global and AP regional team.

United Parcel Service, Korea (Apr1999toJul 2002)

Inbound customer service/Marketing specialist

United Parcel Service is an American multinational package delivery and supply chain management company.

Responsible for preparing the country’s annual business planning, pricing, data management meeting local business requirements strictly aligned with regional strategies.

Performed the task of country’s annual business planning setting in 2001, 2002 and 2003.

Monthly/Quarterly/Annual revenue analysis as well as reporting to global/regional marketing team and local managements.

Perfectly set up MBAS, a new system for Marketing and Sales Business Analysis System in Korea acquiring MS-Access skill.

Effectively conducted the marketing communication activities from planning to execution.

Developed customer materials and coordinated to localize corporate website in local language.

Followed up channel marketing with MBE led by global team.

PROFESSIONAL DEVELOPMENT & CREDENTIALS

Master of Business Administration

Ehwa Women’s University, Seoul, Korea 2005

B.A. (English Literature)

HanShin University, Suwon, Korea 1999

ELS

University of Georgia 1997

Technical Skills:

Google Analytic

Crazy Egg – Heat map based site performance analysis tool

ActiveCampaign – Marketing Automation

Feedback Genius - Marketing Automation for Amazon

Amazon Market Place

Microsoft office (Excel, Word, PowerPoint)

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