Digital Project Manager
Resume:
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ALANA ARNOLD
*** ***** ***** *****, **** Hollywood, California, 90048
************@*****.***
LinkedIn www.linkedin.com/in/alanaarnold
Skilled marketing project manager with 8 years of experience developing and implementing strategic marketing plans that increased revenue. Led a 4-person team which boosted revenue by 62% for an ecommerce company via a 5-month content marketing campaign. Subsequently took over a 10-person focused team, reformed their CMS to boost content production by 45% and increased brand engagement by 34% in the first year. Work History
Dec 2018 -
Current
PROJECT & DIGITAL MARKETING MANAGER
Blubird Digital, Beverly Hills, CA
x Full-scale digital marketing roll-out for new products including graphic design, sales funnels, website, SEO, blogs, analytics, social media, and paid advertising. x Analyze the effectiveness of campaigns using Google Adwords and Facebook Ads Manager data to inform the direction of future campaigns while managing five-figure budgets. x Manage all aspects of E-commerce division overseeing day to day operations, sales channels, and ensuring sales were maximized and orders delivered were accurate. Oct 2017 -
Nov 2018
STRATEGIC PARTNERSHIPS & BRAND MANAGER
Vision Venture Partners/ Echo Fox, Beverly Hills, CA x Developed authentic and engaging digital media strategies to target audiences resulting in driving 34% new business while managing existing accounts. x Manage brand partnerships, influencer programs, and social media campaigns. x Planned 5+ events of over 500 attendees and budgets over $2 million. Accountable for all event operations including marketing plans, venues, catering, staff, and MCs. x Utilize research and data to create aid in the development of merchandise plans for 7 teams. Jan 2016 –
Sept 2017
Dec 2014 -
Dec 2015
ACCOUNT MANAGER & DIGITAL MARKETING SPECIALIST
Blubird Digital, San Diego, CA
x Managed 4+ accounts, developing and executing strategic sales and marketing plans that lead to 37% increase of revenue and 62% brand awareness.
x Research and analyze products, pricing, and services of competition. Monitor market trends and convey innovative solutions to stay ahead of the competition. BUSINESS DEVELOPMENT MANAGER
Internet Marketing Inc, San Diego, CA
x Developed strategy to revamp IMIs digital content efforts to better leerage indstr inflencers, paid media and sponsored properties growing network by 43%. x Created a marketing campaign that drove $1M revenue -> ROI: 7,500.2% in 6 months. x Managed 10+ accounts and liaison between 7 internal teams and C-level executives. Dec 2013 -
Nov 2014
MARKETING MANAGER
Ivera Medical, San Diego, CA
x Marketing lead on all product and collateral for 50-person sales team and C-levels. x Managed 45+ events including trade shows, sales training, new hire training, and sales meetings coordinating all onsite logistics, budget planning, organization, and collateral needs. x Generated 65% new leads and 32% revenue from website, trade shows, and networking events. Sept 2009 - B.S.B.A: Business Management, Marketing, Management Information Systems May 2011 Eller College of Management, University of Arizona - Tucson, AZ
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