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Sales Marketing Executive

Petaling Jaya, Selangor, Malaysia
November 07, 2019

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GENDER : Female

AGE : **

: *th March 1986


ADDRESS : No.22 Jalan SS26/3C Taman Mayang Jaya, 47301, Petaling

Jaya, Selangor Darul Ehsan, Malaysia

CONTACT NO. : 601*-******* (Malaysia mobile number)



To contribute to the nations development by delivering quality work result through

professional working attitude and passionate working spirit.

I have high aspiration in joining this well established and developed organization.


Year Institution / School

2008 2010 Murdoch University, Perth Australia: Bachelor Degree In Mass


2007 2008 Han Xing Academy Of Journalism & Communication

2005 -- 2007 KDU College, PJ (Diploma In Mass Communication)

1999 -- 2004 Chong Hwa Independent High School, KL

1993 -- 1998 Sekolah Rendah Jenis Kebangsaan (C) Yuk Chai, PJ


Excellent time management

Demonstrated such character when I commanded a lot of road

shows, events and workshop which achieved excellent results

in my previous company

Always follow up according to planned timeline and respect the

timeline set by the management too

High work rate

Able to achieve consistent great results in my work and sales



Experienced, Knowledgeable, Reliable and Trustable


Led many group to accomplish task assigned

Team player

Participated in many group works that achieve excellent results

Been achieved a lot of great success in many aspects as a team.

Play as team lead and manage the team well in execution part.


Year Company Position

2010 THE ONE ACADEMY Marketing Executive

Da Vinci Creative Kids Business Development

2013 IACT COLLEGE Education Counselor &

Marketing Specialist

2014 GES Global Educational Senior Education Consultant


Services Senior Marketing Executive

2016 CRT Specialist (M) Sdn Bhd Business Development


2017 Cambridge Education Group Country Manager

Singapore, Malaysia and Brunei


The One Academy, Bandar Sunway (May 2010 April


Marketing Executive & Student Counselor (Full



In 1991, The One Academy of Communication Design was

established. The Ones mission is to elevate the region as the world's

centre of creative reference. Today, The One is one of Asia's most

respected institutions of new media and communication design.

The One nurture not only professionals but also respected figures of

creative communication and leadership.


Marketing Executive (Business Development Department)

Plan and organize event to build The One Academy

branding in Malaysia and also other country like

Singapore, Indonesia and China.

Approach and liaise with person in charge of shopping

mall, school, agent and other organization for event

collaboration, partnership or sponsorship.

To propose and invite international professional in

design field such as Shawn Kelly (Transformers movie

Animator), Nicolas Imhof and Christian Scheurer (The

Lord of The Rings, Ratatouille and Flushed Away )

Initiate and implement new idea in promoting The One

Academy to secondary student and raise popularity in


Organise workshop, school talk and campus tour to

secondary student

To assist in booking hotels and flight arrangement

whenever required.

Report to supervisor on the projects progress by weekly


Review and improve the effectiveness of the event and


Compose write up about The One Academys

achievement and the demand of design field in the

society now for press release.

To support in English/Chinese/Malay news clipping (eg:

NST, China Press, Sin Chew etc) compilations on The

One Academy and its competitors press ads, event

write-ups and related matter involving the same

business scope.

Follow up on the campus expansion detail in Penang

and China.

Train up new staff to handle project/event well


To plan and propose school visits for Peninsular and

East Malaysia according to the territories assigned.

To support in attending school visiting to The One

Academy premises, give career talk presentation on The

One Academys courses and career opportunities.

To prepare monthly report and expenses report after

each exhibition, road show, school talk for the assigned


To prepare exhibitions budget plan, task schedule,

itinerary, duty allowance reimbursement, van

requisition, audio equipment requisition, monthly report

and other relevant documentations relating to school

visits and road shows

Constantly update myself in the latest syllabus of the

programme and the industry demand

Expose to most updated software and technology

related with the programmes The One Academy I


Counsel Form 5 student who taken SPM result to

further in the right course


Convince student who have interest in design but

considering other colleges to make up their mind in The

One Academy

Provide solution to parents or student who face

difficulties like: loan, scholarship, accommodation,

transportation and safety problem.

Follow up calls and walk in student

Sign up student who decided to take course in The One

Academy and follow up their study process/result

Set target on number of student to sign up in The One


Achieve target set for each intake


Completion of an English-Chinese agreement

translation while dealing with China- Beijing new


Achieve the number of student in every student

recruitment target.

Produce significant promotion method and marketing

strategy which lead more student to sign up in The One


Call all the leads one by one and successful get student

to walk in to sign up through call counselling.

Produce quality writing/article and had published in

newspaper such as Kwang Wah, Sin Chew, Guang

Ming, The Star.

Well organized and achieve great success in every event

such as Education Fair at Mid Valley/KLCC/PWTC,

seminar/talk/workshop by international professionals,

Accomplished the objective of the project on time.

Completed an internal AUDIT training

Da Vinci, Bandar Sunway (May 2010 April 2013)

Business Development and Marketing Executive

(Full time)


Da Vinci is a member of The One Group, and the only children's arts

& crafts school founded by The One Academy, one of Asia's most

respected institutions in creative education. With over 15 years'

experience in developing successful young adults in the tertiary level,

The One Academy now lends its immense resources towards helping

children to develop a strong platform to all-round life success.

Established by a panel of international creative educationalists, Da

Vinci has drawn up comprehensive programmes that go beyond the

mastery of art, setting new standards for children creative enrichment

centres in the region.


Marketing Executive (Business Development Department)

Produced Kids drawing material and method book

Prepared kids workshop for shopping mall event and


Organized kids drawing competition

Liaised all promotional material including website,

flyers, gift item, prizes and all kinds of label/awards

Developed new concept and new idea with licensee and

HQ, made sure it fits the brand image but still creative

in design

Analysed target audience and researched on the right

medium, suitable visual design to reach to customer

Most of the time managed to monitor timeline for

artwork/design printing or publishing

Successfully communicated between designer and

client/boss on design concept, changes and make sure

final artwork is satisfied and produced on time.

IACT COLLEGE, JAYA ONE (April 2013 until July 2014)

Education Advisor & Marketing Specialist (Full time)


IACT College, formerly known as Institute Advertising

Communication Technology (IACT); Over 40 Years of Experience

in Training and Education.

IACT COLLEGE is the specialist in Media Communication.


Mainly is to attend to parents/students that have interest

in our programme offered by calling in, emailing or by

walk in.

For student who are interested, we assist on

recommending suitable programme, registration process

and career advise

Suggest effective marketing event and activity to pull in

more crowds during intake period. For example:


Top sales in the Sales and marketing team. Out of 25

students that signed up for a programme, I registered 15

of them. Out of total number of student in the intake, I

signed up 70% of them.

Call to sell school highlight and share the benefits and

get student to sign up

Completed the new Art Studio & Exhibition walk way

renovation and exhibited Graphic Design students


Team Lead of the March14 Education Carnival at

IACT College: to monitor the entire preparation of the


Compiled the complete version of Broadcasting,

Multimedia and Graphic Design portfolio to be


GLOBAL EDUCATION SERVICES (GES), Subang Empire Mall (July 2014

until June 2016 ) Senior Sales and Marketing Executive and Senior

Education Counselor (Full time)


GES GLOBAL Group is an education consultancy agency to a

range of institutions in the UK, the United States, Malaysia,

Singapore, Australia, Canada, New Zealand, Switzerland,

Ireland and Amsterdam.

With 6 centres across Malaysia, GES provide quality and

personalized student placement services and advise.


To build and drive KL market to ensure our education

services is as popular as our Headquarter which located

in Sibu, Sarawak.

To follow up leads from Education fair, events, walk in

and school fairs by calling and counselling them

through phone.

Utilizing 6 years of my experience and connection in

the Education industry, I am responsible to introduce

the local public secondary school, private high school

and international school with GES University placement

agencys services.

Suggest effective marketing event and activity to pull in

more crowds during intake period.

To introduce and match suitable education system to

different students demand.

Attends and participants in

Visa/Administration/VFS/Australia Govs training and

products update from many universities.

Trains and leads student helper to support in education

exhibition, events and become student ambassadors.

Assist company manager and director to carry out and

execute marketing plan, tight follow up with external party

and maintain good repo with partners.

Propose Master programme to companys human resource

for employee benefit.

Involve in partnership agreement with colleges, High

school and tuition centre.

Prepare presentation slide for potential students, parents,

working adult and suitable company Human Resource


Involve in scholarship rewarding system, scholarship

interview, trainee payment scheme and other pricing and

finance related matter.


First successful conversion to USA University within 3 months

working in GES.

Call to follow up tight after event and get student to fix appointment

with me thought counselling on phone.

Build and connect with Elite Community through high profile

parents/director with my great consultation on further studies.

Achieved target and earned bonus by breaking recruitment number

even during tough Malaysia currency time

Achieved managerial level and was proposed with new position of

Assistant Manager upon leaving the company.

CRT SPECIALIST (M) SDN BHD, Puchong IOI Boulevard (July 2016 to Jan

2017) Sales and Business Development (Full time) Construction and

Engineer Industry


CRT Specialist (M) Sdn Bhd is a specialist contractor in the

building and construction industry specializing in concrete

repair and protection system, waterproofing, fire protection and

structural strengthening works. We focus on private

commercial project as well as key infrastructure projects.


To expand networking and client database

To make call and walk in to factory area to introduce

CRT services to maintenance manager

To purpose maintenance budget base on services that

CRT can provide to the client in order to solve their


Negotiate pricing and decide the best price with

manufacturers and clients

Report to Director on project progress and tenders


Liaison between Main Con/Main management, client

and manufacturer on projects problem, solution and

progress status.

Tendered new projects like Hotel, Condos, Club House,

Bungalow, Office Tower, Shopping Mall, Restaurants


Develop and enrich customer satisfaction level on our


Train worker to produce professional technical work

Close deal, confirm contract and start application on

agreed project.

Constant follow up on agreed services, advice on issue

or problem happens at site.

CRT Specialist (M) Sdn Bhd:

- Managing Director and Clients agreed with and praise at my approaching way

and trusted in my servicing attitude.

- Aside of good project reference and the good image of CRT in the past, client

uses CRTs services because of my convincing skills and trustable personality

- Call potential client through previous network and potential new lead to

promote our service.

- Met 30 new clients (average 10 clients per month) base on phone calls and

networking of my own social network to introduce CRT services

- Out of 30 leads, 10 clients requested quotations and invited me to have site

visit to provide advice

- Currently handling two main waterproofing projects at Kuala Lumpur (CREC

China company and IB Tower Management)

- Design waterproofing product packaging layout, compile and supply to CRT

on various website reference and suggest marketing plan on how to create

CRT brand awareness

- Travel overstate to meet potential client and follow with overstate project


- Expand network to China company by using fluent mandarin and

approachable Chinese communication style


Cambridge Education Group, Home Base (Jan 2017 to current)

Country Manager (Sales in Recruitment/Education

Consultant) for Singapore, Malaysia and Brunei (Full time)


Cambridge Education Group (CEG) is one of the worlds leading providers of pre-

university academic, creative and English language courses. We provide pre-

university programmes including A Level, International Baccalaureate and University

Foundation, as well as English Language study, to the growing market of international

students seeking to enter the worlds leading universities.

Key Responsibilities

Help support and service relationships with a network of Malaysian and

Singaporean based agents to meet student recruitment targets.

Provide training to key agents and counsellors through regular visits and training


Support key agents in promotional activities including Fairs, Exhibitions and

interview days.

Support agent and student visits to ONCAMPUS centres.

Collaborate with the wider Sales and Admissions teams to follow up enquiries and

applications to convert and recruit new students.

Maintain an up to date record of the student recruitment and admissions process.

Monitor pipeline by using CRM Connect system, take a lead on follow-up activities

to ensure high application to enrolment conversion rate, one of the key priorities for

this role.

Work closely with the management to strengthen existing and develop new links

with agents and sponsors in the region.

Build strong relationships with the ONCAMPUS partner university staff responsible

for the region

Work closely with the sales teams and sales Director to ensure that the sales tools to

promote. ONCAMPUS UK/EU centres


- Right in the first year performance, I have achieved 26 students out of 25

targeted number. It is achieved under given marketing budget.

- Gain Agents/Client and Managements trust within 6 months probation.

- Expanded network at out of KL area- be able to focus and strategies planning

in order to achieve great recruitment result compare to other competitors.

While other competitors recruitment result had declined, my sales had gone

up and break the record in the past 6 years.

- Travelled frequently and covered well on sales promotion in these markets:

Singapore, Malaysia and Brunei. I have also understand wider market culture

and demand in countries like Korea, Taiwanese/China Chinese, Hong Kong,

Thailand, Vietnam and Indonesia while working with my international

colleagues and international student studying in my covered region.

- Achieved high recognition and quality feedback from clients, directors and

partner that I have worked with in term of product knowledge, service attitude

and wise solution that I have provided.

- Universities Academic, Sales Director and Regional Directors were satisfied

and impressed with my recruitment strategies and sales result.


Computer Software: CRM software, Microsoft Office Excel, Microsoft Office

Powerpoint, Microsoft Office Word, Adobe Audition, Adobe

Illustrator, Adobe Pagemaker, Adobe Photoshop, Macromedia

Dreamweaver MX, Macromedia Flash MX,

And Windows Movie Maker, Adobe Premier Pro.

Communication Skills: Coordination, excellent communication skills with team and

client, hosting, Emcee, Persuading, Counseling, Convincing, Communicating,

Presenting, Promoting and Negotiating.

Language: Mandarin, English, Cantonese, Malay

Outstanding Personality: Excellent communication skills (persuasive, answer

accurately base on good listening skills, able to twist and turn quickly for solution that

fits clients); result oriented; client and customer service oriented; responsible;

hardworking; highly motivated and self-driven

Achievement: Proven track record of meeting every given sales target


Furnished upon request

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