Marketing Manager

JUSTIN GILLETT

970-***-**** - ***********@*****.***

SUMMARY

Marketing professional with experience in content marketing, copywriting, copy editing, blogging, content strategy, news writing, proofreading and SEO content creation. Extensive experience creating unique editorial voices as well as managing and shaping content for marketing purposes and online publication. Detail-oriented with particular expertise managing digital editorial projects.

EXPERIENCE

Content Manager, Wcities 8/2014-Present

Oversee content for editorial agency specializing in events, destination and hospitality, whose main clients include AXS, Marriot Hotels and Air Canada.

-Write long and short-form creative marketing copy for display on a variety of online platforms.

-Conceive, plan and execute multiple consumer-facing content strategies.

-Utilize flexible writing style to effectively address numerous audiences.

-Enforce editorial standards for accuracy, consistency and tone while maintaining brand voice.

-Collaborate with UX and design team to improve and define consistent brand identity.

-Measure content performance with analytic tools and make alterations to content strategy.

-Work with development and product management teams to define marketing initiatives.

-Supervise freelance writers and ensure editorial projects are progressing and meeting deadlines.

-Ensure proper distribution of editorial copy through web-based content management system.

-Research, write and develop content aimed at specific audience segmentations.

ACCOMPLISHMENTS

-Spearheaded the development of editorial database with over 30,000 pieces of branded content.

-Write in 18 different nuanced styles uniquely optimized for targeted audiences.

-Repurposed, updated and conducted QA tests on outmoded database of 500,000 editorial assets.

-Created company style manual with 55 guidelines for all writers and editors to adhere to.

-Track and monitor analytics daily in order to enhance and improve content performance.

Associate Editor, Wcities 1/2010-8/2014

-Handled social media channels during branded marketing pushes and wrote frequent blog posts.

-Fact-checked and proofread content to make sure high editorial standards were met.

-Created editorial materials for trade shows and promotional campaigns.

-Managed and analyzed social media presence and campaigns to improve reach and reputation.

News Intern, San Francisco Chronicle 1/2009-5/2009 -Reported on and wrote several articles that appeared in the paper’s metro section.

-Fact-checked stories and maintained a detail-oriented writing style.

-Assisted staff writers report on a number of long-form, investigative stories.

EDUCATION

B.A. in Journalism May 2009 San Francisco State University

QUALIFICATIONS

-Over nine years’ experience within the marketing industry.

-Strong writing and editing skills with with expertise writing for B2B and B2C audiences.

-Advanced knowledge of Google Analytics, MS Office, Trello and Google Apps.

-Proven record of writing and editing SEO ready content for display on multiple platforms.

-Solid understanding of content management systems and and associated editorial work flows.

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