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Manager Sales

Hurghada, Red Sea Governorate, Egypt
October 30, 2019

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Name: Sherief Ahmed Moshref

Date of Birth: 18 \11\1969

Nationality: Egyptian

Marital Status: Married with two child

Military Service: Finished (1993/1994)

Telephone: +2-066-******


Mobile: +2-010-******* (Egypt)

Current Address: El Gaish St Villa 27 port said – Port Fouad

E-mail Address:


1995 – 1995 Suez Canal University, Port Said (Diploma of Physical Education - Sports Injuries)

1988 – 1992 Suez Canal University, Port Said (Bachelor of Physical Education)

1984 – 1988 High school

1981 – 1984 Preparatory school


11/2009 The professional management training in service excellence by (IDI)

International Development Ireland & Egyptian Tourism federation

11/2004 Stone Therapy training at the Hyatt Regency Sharm El Sheikh

By “Johann Wolfgang University, Sport Medicine Department, Germany”.

04/2004 Life saving and First aid training courses at the Hyatt Regency Sharm Sheikh By “The International Lifesaving Federation”.

06/1998 Fitness Centre Management, Medical Massage, Fitness, Water Gymnastic and Food Reflexology training courses at the Hotel Sofitel by “Astron Resort Hotel – Germany”.

05/1996 Rehabilitation & Medical Massage course by “Saint John Sports Medicine, Canada

01/1995 Massage Therapy Certificate by “Olympic Academy for Sports Leader, Cairo, Egypt

02/1994 Massage Therapy of Injuries Treatment certificate by “Olympic Academy for Sports Leader, Cairo, Egypt”.


Steigenberger – Red Sea, Egypt

Three resorts of steigenberher hotels & Resorts group June 2015 till now

Resort Spa Director (mange 3 spa at 3 different resorts)

Facilities: Algotherm SPA / Steigenberger Al Dau resort

Vista SPA / Steigenberger Aqua Magic / Steigenberger pure life SPA


• Creating and Developing Award Winning Spas in Luxury 5 Star Hotels, Resorts and Retreats.

• Proactive Leader capable of implementing quality standards to drive outstanding results

• Developing & Implementing Standard Operating Procedures and Policies to meet ISPA & 5 Star standards.

• Formulation and execution of strategic, financial and marketing plans to achieve the Organizational goals

• Identifying deficiencies, incorporating justifications, developing Innovative and cost effective solutions to enhance competitiveness, increase Spa & Wellness revenues and profitability

• Introduction of innovative solutions and strategies to improve efficiency.

• Profit and Loss Management

• Effective Introduction of Management of Organization change

• Establish and ensure a cost effective wage structure based on productivity and efficiency

• Maintaining consistency in service and guest satisfaction through collating guest feedback received from hotel surveys and communicating it with team, implementing changes or training where necessary.

• Establish high level relationships with Editors, Reporters, key members and VIP guest

• Recruitment, training and empowerment of team leaders and staff members to achieve key performance indicators

• Strong revenue growth and performance excellence,

• Organized and diligent with excellent oral and written communication aptitude and strong work ethic to effectively establish and cultivate solid customer relationship.


Reporting to: Resort General Manger

Staff I responsible for: 28

Premedion GmbH

SPA Consulting & Management Company

Oman / Qatar / Ryihad – KSA / Hurghada - Egypt

Spa Development Director – Middle East June 2012 to June 2015

Facilities: Premedion Health and Spa Bussines

Premedion is a spa consultancy and management company within Deutsche Seereederei group. Premedion started to operate since 2004 from its headquarters located in Hamburg, Germany. Premedion has already brought more than seven years of SPA consultancy and management experience to the SPA industry, working with both Germany and international hotel groups as well as on standalone projects.

Our key client in Europe is A-Rosa Resort Group which includes several SPAs, sport & social clubs in Germany, Switzerland and Austria. This group was initially developed and has being managed by us. To have more information about our spa please visit

In 2010, Premedion established a joint venture company and opened a new offices in Riyadh, Kingdom of Saudi Arabia and Doha, Qatar. This new offices are intended to operate for the whole Middle East and Asia. Within this short period of time we have already succeeded to manage 12 projects in the region. Egypt, KSA, Qatar, Oman, Maldives, China and Sir Lanka


Reporting to: General Manager Middle East for premedion international / Germany

Staff I responsible for: 85


Developing new Spa & Fitness projects within the Premedion portfolio encompassing Premedion GmbH / Germany Brand. Working with Architects, Consultants, Interior Designers and contractors to develop and conclude design process from space planning to selection of artworks and accessories. Recruitment, business plan execution, concepting, menu selection, training, PR & Marketing, communications are daily requirements within pre-opening and existing operations. In addition to project development and implementation responsible for existing operations throughout the Middle East region to deliver enhanced facilities, services and return on investment.

●Creates and executes project plans and revises as appropriate to meet requirements

●Plan, execute and follow-up on issues and agendas. Manages day-to-day operational aspects of multiple projects, including project budget and scope

●Effectively applies implementation methodology and enforces project standards

●Minimizes project exposure and risk

●Analyzes project profitability, revenue and margins

●hands on problem solving, with ability to generate ideas and solutions

●work collaboratively with colleagues and staff to create results

●Very creative and innovative

●manage and maintain accurate and accessible project documentation

Steigenberger Al Dau – Red Sea, Egypt

One of steigenberher hotels & Resorts group May 2008 to January 2012

Spa Director

Facilities: Algotherm Red Sea Thalasso & Spa

The Steigenberger Al Dau Beach Resort is 388 rooms and its home to the Algotherm Red Sea Thalasso & Spa, a unique spa and wellness center covering more than 1000 m2.

Thalasso therapy is based on the curative properties of sea water, sea salt, sea climate and seaweed. Through therapeutic baths, massages with special cremes, and mud wraps, minerals contained in the sea such as calcium, iodine, iron and magnesium are fed to the body. Thalasso increases the metabolism, boosts blood circulation, tightens the skin, reduces cellulite and offers relaxation for body and mind.

Established and being operated by French thalasso-therapy professionals Algotherm, the center features:

A heated salt-water indoor/outdoor swimming pool

Turkish bath and hammam


Fun shower

10 treatment rooms including six double cabins, all with showers

Relaxing rooms

Hair dresser

A tea lounge

A shop with gift certificates

An aerobics room with daily classes

A cardio training area


Reporting to: General Manager of Steigenberger Middle East

Staff I responsible for: 26


1.Financial planning, budgets, payroll the spa menus/programs

3.charge of product selection

4.maintain the budgets


1.Ability to motivate and train staff

2.Ability to develop staff for future management growth

3.Ability to work cohesively with other departments & co-workers as part of a team

4.Payroll management skills

5.Revenue and expense management

6.Ability to schedule various services for individuals and large groups

7.Retail purchasing and inventory

8.Ability to focus attention on details

9.Flexibility in schedule

10.Ability to follow creates and establish budgetary and financial guidelines.

Essential Job Functions:

1- Maintain complete knowledge of:

a.Financial planning, budgets, payroll

b.Ability to perform all operational duties within division

c.All hotel features/services, hour of operation

d.All spa services and products

e.Fitness programs, pool


2- Oversee the daily operations of the Spa

g.Spa Reservations to maximize daily revenues in accordance with the budgetary guidelines

h.Inventory of professional products managed to capture full revenue potentials

i.Cleanliness of all areas

j.Linen control

k.Fitness programs

l.Fitness center



3- Staffing

o.Ability to interview and select excellent staff to create a leading service and treatment presentation

p.Motivation of staff to perform at their highest abilities

q.Responsible for Performance evaluations and disciplinary procedures

Makadi Serena Spa – Red Sea, Egypt

One of Serena international Spa’s group October 2006 to May 2008

Spa Director

Facilities: Sol Y Mar Makadi Star & Spa. This is a 5-star hotel designed for comfort and pleasure - the destination of choice for those seeking a combination of relaxed surroundings, elegantly appointed accommodation and fine international cuisine. Come and pamper both your body and soul, and forget the bustle and stress of daily life.

The hotel offers guestrooms with private terraces as

well as luxurious suites; some with a private

swimming pool. The unique style of the hotel and

the professional and friendly service make this resort an oasis of luxury.

The Serena Spa is the most comprehensive spa in Egypt with a wide range of pampering spa experiences on offer. Here you can enjoy an early morning yoga session - or perhaps you would like a rejuvenating aromatherapy massage or a soothing

facial. And for those lovers who hate to be apart, there is a deeply relaxing 'Adam & Eve' massage

with a secluded outdoor roof garden equipped with

a private Jacuzzi.

The Serena Spa include 24 Treatment Rooms, Steam Room, Hamam Sauna, Chill Pool, Power Shower, Floatation Chamber, Scotch Hose, Vichy Shower, Juice Bar Spa Restaurant (Vegetarian), and Reception Spa Boutique


Reporting to: reginal manager for makadi

Responsibilities: Maintain complete knowledge of:

i.Financial planning, budgets, payroll

ii.Ability to perform all operational duties within division

iii.All hotel features/services, hour of operation

iv.All spa services and products

v.Fitness programs, pool, tennis


●Oversee the daily operations of the Spa

1.Spa Reservations to maximize daily revenues in accordance with the budgetary guidelines

2.Inventory of professional products managed to capture full revenue potentials

3.Cleanliness of all areas

4.Linen control

5.Fitness programs

6.Fitness centre




r.Ability to interview and select excellent staff to create a leading service and treatment presentation

s.Motivation of staff to perform at their highest abilities

t.Responsible for Performance evaluations and disciplinary procedures


u.Daily/Weekly and Monthly budget management

v.Maintain guidelines of budget


Attend the following meetings in coordination with the Spa Director

w.Executive Committee


y.Pre-Con and Post Con meetings to maintain MERV standards

z.Weekly Staff meeting (Operations)



Maintain the Serena Spa standards with all staff


cc.Coordinate and supervise the ordering

dd.Coordinate & oversee the inventory


Crowne Plaza Resort Sharm El Sheikh, Egypt

One of intercontinental hotels group November 2005 to April 2006

Leisure & Spa Manager

Facilities: 5* hotel with 600 carefully appointed air-conditioned rooms & suites with magnificent sea and garden views. International direct dial telephones, satellite TV & movie channels. In-room computer connections, hair-dryer and complimentary tea/coffee making facilities as well as in room safe deposit and minibar. Non smoking rooms and rooms with facilities for the disabled are also available.


Reporting to: Resort Manager


●Supervises the overall activities of the Recreation department including the Spa, Beach, Pool Area Spa, Kids Club, water sport centre & Diving centre

●Is responsible for an attractive Recreation, Sports and Kids Club program as well as an attractive and well organised excursion program in sea and Sinai desert.

●Is responsible for safety of the clients and the employees.

●Is responsible for a smooth operation of the Spa, Beach sports station, of the Kids Club and excursion program.

●Is responsible for all the equipment of his department (sports equipment, baby/kids material, music, Beach sports, uniforms, office equipment, music/).

●Monitors Recreation, Sport, Spa & Beach/Pool personnel, and particularly guest contact personnel, to ensure Guest Contact members, known repeated guests and other VIPs receive special attention and recognition.

●Co-ordinates exchange of pertinent information between departments within the Recreation / Excursions and direct exchange of information with other departments.

●Establishes and maintains effective employee relations.

●Conducts such functions as interviewing, orientation, hiring, performance appraisals, coaching, counselling, training and suspending if necessary, to ensure appropriate staffing and productivity. Consults with Department Heads, Personnel Manager and Resort Manager as appropriate.

●Identifies training need, develops formal training plans and implements training sessions.

●Assumes overall responsibility for maintaining standards to ensure that facilities and equipment are clean, in good condition and well maintained.

●Schedules and regularly conducts routine inspections of areas under his control.

●Maintains appropriate standards of conduct, dress, hygiene, uniforms, appearance and posture of Recreation, Sports, Spa and Beach/Pool employees.

●Conducts comprehensive weekly departmental meetings to include review of procedures and events which warrant special handling and detailed information.

●Controls and analyses, on an on-going basis, Recreation, Sports, Spa Excursion, Beach and Pool costs to ensure performance against Budget.

●Optimises Sales of Spa facilities to reach budgeted targets

Reason to move on: looking to start my privet businesses

Hotel Hyatt Regency Sharm El Sheikh, Egypt Oct 2001 to July2005

Recreation & Spa Manager

Facilities: 5* hotel with 433 rooms/suites, 8 F&B outlets and banqueting

facilities for up to 800 pax. Awarded 'Best Resort in Sharm El Sheikh 2001' by the Egyptian Ministry of Tourism


Reporting to: Room Division director


●Direct operations of facility including short and long range strategic planning so that the facility operates cost effectively and efficiently.

●Assist in positioning and monitoring of the facility's business relationship with food and beverage. Insure a harmonious business fit.

●Manage, train, and motivate all personnel reporting to this position.

●Serve as a catalyst to Sales & Marketing, Fitness Centre, and Body Technician, Facility Operations, Aesthetics, Beauty Salon and Boutique operations.

●Ensure effective communication amongst all departments within the hotel.

●Meet with group meeting planners to show spa facility and programmes as required.

●Promote and sell customised spa programmes to conference groups as required.

●Tour prospects.

●Provides and is responsible for the professional delivery of all information on the telephone and in person to all potential members.

●Promote spa and salon beauty packages.

●Assist in the implementation of 12 month market strategies and new business and market identification.

●Assist in the Implementation of 12 month public relations programme i.e.. Calendar of events.

●Work efficiently with Hotel Public Relations in all aspects of spa promotions and media as required.

●Work with advertising and promotion as required.

●Work with Hotel & Regional Sales and Marketing as required.

●Maintain thorough knowledge of competitors, including location, product offering, pricing, and promotions, including sales techniques.

●Administration and implementation of staff training in all aspects of the Spa's operations i.e. Business telephone usage, Guest relations, Spa services (massage, loran, facial, etc.), Retail sales...

Achievements: Cross the budget for Recreation Department for 2004 with 650000L.E

Reason to move on: New challenge out side Egypt

Hotel Sofitel Sharm El Sheikh, Egypt Nov 1996 to Oct 2001

Spa & Fitness Centre Manager / Coralia Activities Organizer

Health Club Supervisor (2 years)

Facilities: 5* hotel with 289 rooms and 4 villas, 3 restaurants and one meeting room for up to 200 pax


Reporting to: Resident Manager

Responsibilities: Managing a team of 5 Spa Center staff and the Racket Centre staff of

2 staff members

Involved with training of all staff

Involved with Budgeting and financial monitoring

Take part in Sales & Marketing efforts

Achievements: Voted as Best Spa in Sharm El Sheikh 1997

Reason to move on: Was offerred a better position at the Hyatt Regency Sharm El Sheikh

University of New Brunswick Saint John,Canada Nov 1995 to Jan 1996

Masseur & Trainer

Facilities: Basketball team at the University - 40of students on the teams

Reporting to: Director of Athletics

Responsibilities: First Aid

Rehabilitation Program for sports injures

Massage therapy

Reason to move on: End of Contract

Canada World Youth, Saint John, Canada June 1995 to Mar 1996

Project Leader

Port Said Basketball Club, Port Said, Egypt Jan 1994 to Dec 1994

Masseur and Athletics Trainer

El Salaam Rehabilitation Centre, Port Said, Egypt Dec 1994 to June 1995

Physical Therapy Rehab Trainer & Masseur


1992 A guide and supervisor for the German youth delegation, Germany, under the supervision of the Supreme council for Youth and sport, Egypt.

1992 Organizer for the Zimbabwe Handball team, all African Games.

1991 Participate in changing the Youth program with the Suez Canal University delegation in West Germany

1987 A guide and accompanying the German pioneers from “Freusten field brook” under the supervision of the Supreme Council of Youth and Sport – summer changing program between Egypt & Germany.


Windows XP, Microsoft Office Word and Excel very good user for most of computer programs


Was a guide and supervisor for the German Youth Delegation from Munich under the supervision of the Supreme Council for Youth and Sport ; Took part in the all African Games as an Organizer for Zempapwy Hand Pool Team ; Travelled to Germany with Suez Canal University delegation in a youth program ; Was a guide and accompanied the German pioneers from Freusten Fieldbrook under the supervision of the Supreme Council for Youth and Sport for the summer exchange program between Egypt and Germany

Holder of an Egyptian driving license and Military Service completed 1993-1994

Trainer & Massage Therapist for TSV Iffeldorf Football Club, Training Camps, Germany & Austria


Arabic (mother tongue) Fluent

English Fluent in speaking, reading and writing

German Good


Mr. Garry Frend, General Manager Mr Walid El Awadly, E.A.M

Grand Hyatt Doha & Residences Hotel Hyatt Regency Begins

Doha - Qatar China

Mobile No.:+974-***-**** +861**********

Mr. Khaled Hamza

x – Resident manager

Hyatt Sharm El Sheikh


Mr. Azmi Sami

Director of rooms

Crowne Plaza Resort Sharm El Sheikh



My personality characteristics (what are you like as a person):

Open to different cultures and religions, I accept the opinion for other people

My job strengths (what are you really good at in your job):

Action-oriented, Customer focussed, I believe in quality and time/task management

My leadership strengths:

I am aware of my strengths and weaknesses; I work comfortably in uncertain conditions with no or little direction/information; I accept new ideas and supports change initiatives; I adapt/change my view/behaviour according to circumstances; I am able to identify my own developmental needs and seek opportunities to improve; I am able to absorb new information and learn new techniques; I maintain a stable performance under pressure and in stressful work situations

Mr. Alaa Akel

Regional Manager Madinat Makadi

Iberotel & Sol Y Mar for Hotels & Resorts

Tel : +20 (0-65-359****

Fax +20 (0-65-359****

Mr. Izet Mahalbasic

Reginal financial manager E.M.A.Y

Hid office - Zürich, Switzerland


Sherief Moshref

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