AB

OBJECTIVE

To excel in an organization where I can best utilize my knowledge, skills and experience till date to progress in my career in the field of marketing.

SKILLS

Drive natural traffic to the website with the help of Off Page Optimization.

On Page Optimization w.r.t to SEO friendly compliance such as Metatags, content, etc.

Content and data analytics with 3 years of experience in Content Analytics, Content Merchandising and Content Operations.

Experienced in using data analytics tools like Google Analytics and Splunk to gather business insight.

Led small teams in a variety of Content Operations related activities.

ANAND ASHISH BISWAS

SRISHTI SECTOR - 1, SARATHI - 114, A WING, FLAT # 03,

NEAR ROYAL COLLEGE, MIRA ROAD (E), THANE - 401107

EXPERIENCE

DIGITAL MARKETING EXECUTIVE • BEING DIGITALZ • DEC 2017 – JUNE 2019

Drive natural traffic to the client website through a Off Page Optimization such as a link building campaign.

Assist the respective Project Manager with the following:

Optimization of Keyword Use and Effectiveness in metatags.

Utilize keyword research tools to track progress and performance and troubleshoot poor ranking keywords.

Proof reading of the content and application of the necessary header tags before implementation.

Provide suggestions for optimization of website with regards to SEO friendly compliance to drive organic traffic.

QUALITY CHECK EXECUTIVE • ZEE DIGITAL • DEC 2014 – NOV 2017

Providing insights on user behavior by extracting and analyzing data from tools such as Google Analytics and Splunk.

Merchandising content by writing titles and metadata for platform banners, YouTube videos, Video on Demand (VoD) content and notifications.

Working on content presentation in conjunction with the Graphics team for creating platform banners and imagery.

Directing video editors and curating content in projects to provide customized IVR (audio) content.

Responsible for a year-long project of content ingestion as the team lead.

AB

ANAND ASHISH BISWAS

SRISHTI SECTOR - 1, SARATHI - 114, A WING, FLAT # 03,

NEAR ROYAL COLLEGE, MIRA ROAD (E), THANE - 401107

EDUCATION

Pursuing MBA (Part Time – Marketing {MMM}) • 2017 - 2020 • N.L. Dalmia Institute of Management Studies and Research

GNIIT (Software Engineering) • 2014 • NIIT

B. Sc. (Physics) • 2012 • Mumbai University

H. S. C. (Science) • 2007 • Maharashtra Board

S. S. C. • 2004 • Maharashtra Board

PERSONAL DETAILS

Languages Known: English, Hindi, Marathi, Bengali

Marital Status: Single

Nationality: Indian

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