Manager Sales
Resume:
Marianne Logsdon
Elmhurst, IL *****
**********@*****.***
http://www.linkedin.com/pub/marianne-logsdon
Summary
National Account Manager with a demonstrated record of accomplishment in the consumer products and medical device industries. Rapidly promoted to increased responsibilities with a consistent record of achieving incremental volume and dollar sales through the development and implementation of successful strategies and promotions.
Experienced in headquarter level sales to major drug, grocery chains, wholesalers, PBMs, and MCOs.
Skill set includes negotiation, strategic selling, financial analysis and forecasting.
Energetic leader with superior interpersonal communication skills who relates effectively to customers and fellow employees.
Biocodex, Redwood City, CA (2014 - current)
National Account Manager, Probiotic Category (2014-current)
Focused at a headquarter level for Walgreens, Rite Aid, Target, Amazon, Cardinal, McKesson, Costco, and Kroger. Responsible for category management strategy, product placement & expansion, new item introduction, and promotional activity with the associated forecasting and budgeting. Fostered relationships at all levels of above organizations to ensure execution.
Grew business from 25M to 48M in 3 years by adding new distributions, creative
couponing and at shelf promotions.
Elevated Biocodex sales and drove products to top-5 SKU rankings by revitalizing product strategy, streamlining distribution models, managing vendors, and enhancing product placements.
Organized highly successful promotional and advertisement strategies including coupon machines, take-ones, shelf talks, and free-standing inserts (FSIs)
PRODIGY DIABETES CARE LLC, Charlotte, NC (2012-2013)
National Account Manager, Diabetes Care Retail and Managed Care (2012-2013)
Headquarter account responsibility for Walgreens, CVS, Coventry, and various regional plans. Helped shape and execute strategies for this new startup company for both retail and managed care sides of the business.
Successfully implemented a Medicare competitive bidding plan which resulted in Prodigy being included on all major retail under my responsibility.
ROCHE DIAGNOSTICS CORPORATION, Indianapolis, IN 2000 to 2012
National Account Manager, Diabetes Care Retail and Managed Care (2007-2012)
Headquarter account responsibility for Walgreens, Kroger, WHI, Catalyst, Coventry, and Safeway over past 4 years. Managed annual sales in excess of $100 M in assigned accounts. Managed marketing budget of $3 million to grow sales and share.
Sustained current contracts and revenue by negotiating new contracts within managed care at WHI and Catalyst while Roche share was in downward turning market.
Initiated creative advertising and promotional plans, gained new product distribution in a very limited space category and increased account penetration in all levels of the organization.
Chain Drug Account Manager of the Year 2010. Earned Premier Performance Club Award for meeting sales goals in 2008, 2010, 2011.
Managed Care Business Manager, Diabetes Care Managed Care (2004-2007)
Negotiated all managed care contracts in IL and WI. Created presentations which advocated concepts of disease management and preventive healthcare for people with diabetes.
Tracked account sales, compliance, and effectiveness of contractual agreements.
Selected by Leadership Team to participate on the "Innovation Summit" team to develop new solution for "Pod Team" performance drivers.
Earned Premier Performance Club awards for outstanding sales achievement in 2004 and 2005.
Regional Account Manager, Diabetes Care Retail, Chicago IL/Madison WI (2000-2004)
Headquarter account responsibility for ShopKo, Dominicks, and Dik Drug. Attained all new product distributions, advertising, promotions, coordination of national/regional promotions with local account managers, category management support and account penetration to all levels of the organization.
Grew business 12% with sales in excess of $4.5M annually. Exceeded company growth objective by 4%. Recipient of the Food Channel Award for outstanding performance in 2001.
Grew business 14% in 2003 with sales in excess of $24M. Exceeded company growth objective by 5%. Triad of the Year Award 2003
Recipient of the Rookie of the Year in 2001.
WARNER LAMBERT COMPANY, Elk Grove Village, IL 1994 to 2000
Category Development Analyst, Schick Division (1999-2000)
Supported Central Region 28+M volume annually with special focus on all Kroger divisions, HEB, Giant Eagle, SuperValu, and Randalls.
Conducting business reviews, presenting new items, and creating analytical tools to track volume and sales used in account presentations.
Drove for consumer target(coupon) marketing via customer club card programs.
1999 Diamond Award Winner for Sales Goal Attainment.
Retail Data Analyst-Healthcare Consumer Products Division (1997-1998)
Supported Region Director with data on 5 Areas in Central Region analyzing IRI, Nielsen, calls per day, and internal volume reports to track representative’s effectiveness in territories.
Provided graphic sales presentations utilizing IRI data to 80 Central Region Territory Reps.
Achiever’s Club Analyst of the Year 1997 and 1998.
Territory Manager- Healthcare Consumer Products Division (1994-1997)
Responsible for developing a sales alignment to accommodate one retail sales force for all three divisions of Warner Lambert’s consumer products.
Co-coordinated advertising and promotional display programs at sub-chain headquarters.
Achiever’s Club Top Territory Manager 1995
EDUCATION
B.S. Financial Planning, Purdue University West Lafayette, IN
PROFESSIONAL DEVELOPMENT Miller Heiman: Conceptual Selling and Strategic Selling Strategic Decision Making, Managing Chaos, Negotiation Skills, Building Competitive Immunity.
Professional Experience
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