Muhammad Safwan Raza (SEO/SEM/Social Media) Digital Marketing Manager
Digital marketer with 15+ years of experience in Asia, Middle East, USA (Remotely) and UK (Remotely) . Passionate about how new technologies are disrupting every market and always willing to contribute to it. Hand on experience with top and competitive industries like Travel and Tourism, Events Tickets, Healthcare, Education etc. Managed team of 26 Executive/Senior/Junior SEOs as SEO Manager. Worked with world’s oldest search engine Excite.com (For their Events and Education category), healthguru (Video marketing and optimization), blackbookmag magazine (bbook.com), Emirates Hospital, Korea Tourism Department, Ticketluck, Stratford University (https://www.stratford.edu) etc.
Google Search Console
Goals Setup & ROI Tracking
Google Tag Manager
SEO Tools such as Ahrefs, Moz, SEMRush, Screaming Frog, Raven Tool, MajesticSEO, & SEOprofiler
Landing Page Optimization
Website Speed Optimization
CMS (Wordpress, Joomla, Magento, Open cart)
Adroll, Criteo, Taboola
Schema Markup and Rich Snippets
Dropship/white label Program
Social Media Marketing
Niche Based Link Building
Developing Strong Calls to Action
Email Marketing (MailChimp, Constantcontact Etc)
Digital Marketing Conferences Attendee:
Attended SEO & Digital Marketing conference (Nov 2018) in Las Vegas named UnGagged
Attended SES Conference in London in Feb, 2015
Google Green Belt (Includes Google Fundamentals and Advanced Tests)
Feb 2018 to Current
Novomed Centers, Dubai
Digital Marketing Manager
Drafted and implemented company SEO plans from Scratch and create road map for accomplishments. Reached 20k+ Monthly Traffic in just 1 year
Novomed has 7 clinics websites in 3 Languages (English, Arabic, Russian) and 3 locations to target in UAE including, Dubai, Abu Dhabi and Al Ain. Created marketing strategy separately for each entity and location in order to get maximum ROI.
Created Google Ads Campaigns for different departments/doctors/clinics etc with large monthly budget.
Running successfully Remarketing campaigns through Adroll
Running Youtube Video Campaigns for educations/tips/doctors/services/offers etc
Working closely with Social Media Marketing Manager in order to spread right message to right audience
Massive SMS Marketing to target locals and western through internal and third party external database
Whatsapp Mass Broadcast message for offers/new joining doctors etc.
Monthly Email Newsletter for internal database of 10k users through mailchimp.
Helped and created surveys on SurveryMonkey to get feedback from patients.
Work closely with English and Arabic content writer to optimize web content, guide them to use relevant and long tail keywords with right keyword density
Work closely with Web Designer to enhance user experience along with Website Speed, responsive website on all platform etc.
Nov 2016 to Feb 2018
Bizrah Medical Center, Dubai
Digital Marketing Manager
Designed their website as I was the first person in Digital Marketing Department, Dr Bizrah was shifted from Saudi Arabia after spending 20 years there and new to Dubai. Helped him to build the team, content writing for website with the help of freelance content writer, website designing, SEO, SEM, SMS Marketing, Email Marketing was my core job there.
Helped them to rank on many keywords on first page for both English and Arabic Language.
Created and maintained Google Ads campaigns with monthly budget of AED 20k
Generated AED 1 Million monthly revenue with limited resources and doctors, center had only 2 doctors and one laser technician.
Feb 2012 to Aug 2016
Emirates Hospital, Dubai
SEO/ Web Marketing Manager
Created Digital Marketing Plan from Scratch including SEO, Google Ads, Social Media, SMS Marketing, Email Marketing etc
Maintained websites with Joomla Platform.
Defined requirements, tasks, and resources associated to SEO strategy
Managed and executed implementation of SEO strategy
Performed comprehensive SEO audits.
Performed keyword research to optimize existing content and uncover new opportunities.
Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Helped to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Developed and implemented link building campaigns.
Implemented and administered search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitored and evaluated search results and search performance across the major search channels in order to improve rankings.
Emirates Hospital is surgical hospital and it has cosmetic surgery brand named CosmeSurge. Maintained single-handedly their both websites with 2 languages (English and Arabic) in terms of SEO, Google Ads, SMS, Email Marketing, add/edit/remove new and existing doctors and any modification on the website.
Reached consolidated 35k monthly traffic on all websites
April 2006 to Feb 2012
Started as Junior SEO, worked on Click Fraud Project to help Advertiser on Google to figure out the illegitimate clicks
Promoted to SEO manager within 6 months after showing dedication and commitment
Worked on Events Tickets websites (Ticketluck.com, Ticketnest.com, Ticketmayor.com, Ticketmy.com, Excite.com/events) and lead the team of 26 SEOs for the group.
Each Ticket website had more than 100k web pages, optimized each page with the help of team and content writers, update them regularly on the weak points, performed technical SEO checks and fix them.
Automate lots of SEO reporting in-house with the help of developers in order to get ranking fast on relevant search terms.
Headed outsource projects of the company including Korea Tourism, Korea Medical, Sportsfan, HealthGuru (Video Marketing), bbmag, eddirect.com and many more.
Events Tickets website specially Ticketluck.com reached 40k/month traffic on average at one point during the continuous period of 6 months, other has average traffic of 10k/month
Worked on Mobile Fun website named Tomasha.com, it reached 30k/month traffic and most of the earning was from Google Adsense.
Nov 2005 to Jan 2006
Junior SEO and PHP Developer
Worked on inhouse project meenakar, it was boutique, listed their items on Alibaba and tradekey in order to sell at wholesale price and in bulk, my main job was SEO however company was mostly using my expertise in PHP, that is the reason I left after 3 months.
May 2004 to July 2005
Started my SEO journey from CreativeOn, worked on company Web Hosting Website and some of their in-house projects, included antivitiligo.com (Herbal oil of Vitiligo), mostly we were selling in USA
Mostly I was working on Link Building including Reciprocal Linking, Directory Submission, Yahoo Forums etc
Worked on some designing updates of websites, banners creation as well during my tenure with Creativeon.
Worked with United SEO as Freelance SEO consultant and optimized over 100 projects for their clients in Dubai, UAE including SEO, Reputation Management.
Worked with Stratford University as Freelance SEO Consultant for a year and ranked them high on targeted keywords.
Worked with PhoneixDesertSafariTours.com as Freelance Consultant/partner and ranked it on highly competitive keywords, reached turnover of over AED 1 million in second year of project.
Bachelor of Arts (2003-2005)
Punjab University, Lahore, Pakistan
Majors: Economics, Journalism, Person
Diploma of Associate Engineering (DAE) (1999-2002)
Govt College of Technology, Raiwind Road, Lahore, Pakistan
Majors: Electrical Engineering
Diploma in Software Engineering (2003-2004)
Govt College of Technology, Railway Road, Lahore, Pakistan
References will be gladly furnished upon requirement.