Sign in

Digital Marketing Social Media

Toronto, ON, Canada
October 23, 2019

Contact this candidate


Muhammad Safwan Raza (SEO/SEM/Social Media) Digital Marketing Manager

*** ******* ****, *******, ** M6G 3J3, Canada Cell: 437-***-**** Email:


Digital marketer with 15+ years of experience in Asia, Middle East, USA (Remotely) and UK (Remotely) . Passionate about how new technologies are disrupting every market and always willing to contribute to it. Hand on experience with top and competitive industries like Travel and Tourism, Events Tickets, Healthcare, Education etc. Managed team of 26 Executive/Senior/Junior SEOs as SEO Manager. Worked with world’s oldest search engine (For their Events and Education category), healthguru (Video marketing and optimization), blackbookmag magazine (, Emirates Hospital, Korea Tourism Department, Ticketluck, Stratford University ( etc.


Google Ads

Google Analytics

Google Search Console

Google Optimize

Keyword Analysis

Competitor Analysis

Content Creation

Goals Setup & ROI Tracking

Google Tag Manager

SEO Tools such as Ahrefs, Moz, SEMRush, Screaming Frog, Raven Tool, MajesticSEO, & SEOprofiler

Video SEO

Local SEO

Landing Page Optimization

Website Speed Optimization

Mobile SEO

CMS (Wordpress, Joomla, Magento, Open cart)

Adroll, Criteo, Taboola

Schema Markup and Rich Snippets

Affiliate Marketing

Dropship/white label Program

Presentation Skills

Social Media Marketing

Blog Creation

Niche Based Link Building

Developing Strong Calls to Action

Email Marketing (MailChimp, Constantcontact Etc)

Technical Audit

SMS Marketing

Digital Marketing Conferences Attendee:

Attended SEO & Digital Marketing conference (Nov 2018) in Las Vegas named UnGagged

Attended SES Conference in London in Feb, 2015


Google Green Belt (Includes Google Fundamentals and Advanced Tests)


Feb 2018 to Current

Novomed Centers, Dubai

Digital Marketing Manager

Drafted and implemented company SEO plans from Scratch and create road map for accomplishments. Reached 20k+ Monthly Traffic in just 1 year

Novomed has 7 clinics websites in 3 Languages (English, Arabic, Russian) and 3 locations to target in UAE including, Dubai, Abu Dhabi and Al Ain. Created marketing strategy separately for each entity and location in order to get maximum ROI.

Created Google Ads Campaigns for different departments/doctors/clinics etc with large monthly budget.

Running successfully Remarketing campaigns through Adroll

Running Youtube Video Campaigns for educations/tips/doctors/services/offers etc

Working closely with Social Media Marketing Manager in order to spread right message to right audience

Massive SMS Marketing to target locals and western through internal and third party external database

Whatsapp Mass Broadcast message for offers/new joining doctors etc.

Monthly Email Newsletter for internal database of 10k users through mailchimp.

Helped and created surveys on SurveryMonkey to get feedback from patients.

Work closely with English and Arabic content writer to optimize web content, guide them to use relevant and long tail keywords with right keyword density

Work closely with Web Designer to enhance user experience along with Website Speed, responsive website on all platform etc.

Nov 2016 to Feb 2018

Bizrah Medical Center, Dubai

Digital Marketing Manager

Designed their website as I was the first person in Digital Marketing Department, Dr Bizrah was shifted from Saudi Arabia after spending 20 years there and new to Dubai. Helped him to build the team, content writing for website with the help of freelance content writer, website designing, SEO, SEM, SMS Marketing, Email Marketing was my core job there.

Helped them to rank on many keywords on first page for both English and Arabic Language.

Created and maintained Google Ads campaigns with monthly budget of AED 20k

Generated AED 1 Million monthly revenue with limited resources and doctors, center had only 2 doctors and one laser technician.

Feb 2012 to Aug 2016

Emirates Hospital, Dubai

SEO/ Web Marketing Manager

Created Digital Marketing Plan from Scratch including SEO, Google Ads, Social Media, SMS Marketing, Email Marketing etc

Maintained websites with Joomla Platform.

Defined requirements, tasks, and resources associated to SEO strategy

Managed and executed implementation of SEO strategy

Performed comprehensive SEO audits.

Performed keyword research to optimize existing content and uncover new opportunities.

Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Helped to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Developed and implemented link building campaigns.

Implemented and administered search engine programs (XML sitemaps, shopping feeds, webmaster tools)

Monitored and evaluated search results and search performance across the major search channels in order to improve rankings.

Emirates Hospital is surgical hospital and it has cosmetic surgery brand named CosmeSurge. Maintained single-handedly their both websites with 2 languages (English and Arabic) in terms of SEO, Google Ads, SMS, Email Marketing, add/edit/remove new and existing doctors and any modification on the website.

Reached consolidated 35k monthly traffic on all websites

April 2006 to Feb 2012

Sofizar, Pakistan

SEO Manager

Started as Junior SEO, worked on Click Fraud Project to help Advertiser on Google to figure out the illegitimate clicks

Promoted to SEO manager within 6 months after showing dedication and commitment

Worked on Events Tickets websites (,,,, and lead the team of 26 SEOs for the group.

Each Ticket website had more than 100k web pages, optimized each page with the help of team and content writers, update them regularly on the weak points, performed technical SEO checks and fix them.

Automate lots of SEO reporting in-house with the help of developers in order to get ranking fast on relevant search terms.

Headed outsource projects of the company including Korea Tourism, Korea Medical, Sportsfan, HealthGuru (Video Marketing), bbmag, and many more.

Events Tickets website specially reached 40k/month traffic on average at one point during the continuous period of 6 months, other has average traffic of 10k/month

Worked on Mobile Fun website named, it reached 30k/month traffic and most of the earning was from Google Adsense.

Nov 2005 to Jan 2006

APS, Pakistan

Junior SEO and PHP Developer

Worked on inhouse project meenakar, it was boutique, listed their items on Alibaba and tradekey in order to sell at wholesale price and in bulk, my main job was SEO however company was mostly using my expertise in PHP, that is the reason I left after 3 months.

May 2004 to July 2005

CreativeOn, Pakistan

Junior SEO

Started my SEO journey from CreativeOn, worked on company Web Hosting Website and some of their in-house projects, included (Herbal oil of Vitiligo), mostly we were selling in USA

Mostly I was working on Link Building including Reciprocal Linking, Directory Submission, Yahoo Forums etc

Worked on some designing updates of websites, banners creation as well during my tenure with Creativeon.

Worked with United SEO as Freelance SEO consultant and optimized over 100 projects for their clients in Dubai, UAE including SEO, Reputation Management.

Worked with Stratford University as Freelance SEO Consultant for a year and ranked them high on targeted keywords.

Worked with as Freelance Consultant/partner and ranked it on highly competitive keywords, reached turnover of over AED 1 million in second year of project.


Bachelor of Arts (2003-2005)

Punjab University, Lahore, Pakistan

Majors: Economics, Journalism, Person

Diploma of Associate Engineering (DAE) (1999-2002)

Govt College of Technology, Raiwind Road, Lahore, Pakistan

Majors: Electrical Engineering

Diploma in Software Engineering (2003-2004)

Govt College of Technology, Railway Road, Lahore, Pakistan

Majors: C++, Ms Access Database, HTML, CSS, Javascript, VB6, Coral Draw, Adobe Photoshop


References will be gladly furnished upon requirement.

Contact this candidate