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Social Media Marketing

Gibsonia, PA
October 23, 2019

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Jamie Wallace

352-***-**** ■

Marketing, Logistical and Business Improvement Professional Industry Focus –Education, Environmental, Veterinary, Animal, & Nonprofit Organizations Project & Facility Management Strategic Marketing Planning Finance, Budgeting & Bookkeeping Digital & Traditional Marketing Project & Program Management Event Planning, Logistics & Management Fundraising & Sponsorships Writing, Editing & Presentations Client Service Relationship Management Social Media Management Versatile, agile, and self-motivated professional with a well-rounded skill set and a track record in generating breakthrough financial, marketing, and operational results for organizations and programs. Creative, innovative, and strategic thinker who visualizes the big picture while being detail-oriented to capture discrepancies and ensure accuracies. Effective at discovering patterns and trends to address potential problems and opportunities and enhance business outcomes. Entrepreneurial nature, combined with strengths in easily collaborating with teams. Published writer and polished presenter. Highlights:

Instrumental turnaround of several disorganized farms that were struggling with financial losses into profitable, efficient, and environmentally compliant organizations.

Started, developed, and established a thriving and successful water quality and natural resources program for University of Florida / IFAS Marion County Extension.

Professional Experience

RDS Distributors/Glass Gallery & Wellness Gibsonia, PA June - present Retail Store Manager

Assist the CBD, wellness and paraphernalia company through store management at the Gibsonia retail store; improve efficiency/operations and other priorities to ensure excellent retail experience.

Connect with clients and educate them on CBD, paraphernalia and other wellness products.

Showcase the store knowledge and carefully selected products

Manage staff; handle all management and administrative tasks, including budgeting, ordering, marketing, POP display, etc.

Market and develop raffles; social media promoter Kismet Business Services, LLC (; virtual company) 2017 – June 2019 President

Operate a consulting firm providing a range of services to organizations for small business and the equine industry. Leverage strong business and financial acumen, writing and marketing talents, and years of equine experience to deliver tremendous top-line and bottom-line improvements for organizations.

Connect with clients through cultivating business opportunities and driving digital and marketing initiatives, including blogging and email blasts. Served as editor for all stories and website.

Showcased Kismet’s capabilities in serving industry needs, including bookkeeping, finance, payroll, marketing, social media, farm purchasing, manure management, website enhancements, and water quality improvements.

Turned around several accounts’ unreconciled farm/horse trainer books from several years to completely cleaned up, usable, and helpful for taxation and business purposes.

Drove significant savings and profitability for clients by providing them with sound financial advice on ways to save money, including bank recommendations, eliminating and/or increasing pricing, and restructuring service offerings.

Strengthened clients’ websites, including enhancements in marketing, usability, and overall appearance to improve the user experience.

Reversed several farm’s facility legal issues with manure management to 100% environmentally and legally compliant. Jamie Wallace – Page 2

University of Florida (IFAS) Marion County Extension, Ocala, FL 2007 – 2016 Farm Outreach Coordinator

Spearheaded an innovative program centered on educating farms about proper manure and pasture management to protect ground and surface waters. Drove awareness and understanding of environmental issues by serving as a key facilitator for government, nongovernment, and other organizations.

Conceptualized and started program from ground up into a highly successfully, permanent position at the University. Developed educational handouts and utilized social media sites to increase and retain retention of all programming.

Received a national Bronze Medal Award for social media / webcasts and online education from the Association of Natural Resource Professionals (ANREP - 2015).

Generated program’s budget through both grants and private funding. Frequently secured grants of up to $7,500 and/or sponsorships of up to $50,000+.

Increased use of best management practices by 71.3% through adoption of improved equine farm management methods.

Orchestrated events ranging from 15 to 2,000+ attendees on local, state, and regional levels. Furthered community acceptance through event tabling.

Reinforced program’s mission and objectives by writing monthly articles featured in local and state trade publications. Green Acres Equestrian Center, Ocala, FL 2005 – 2007 Farm Manager

Led initiatives that significantly improved the financial and operational performance of a 42-acre facility. Marketed, organized, and contracted facilities for use and managed full care of 30 horses, including veterinary, transportation, feeding, and riding. Coordinated all logistics and catering for shows, clinics, and other facility events and maintained all records on QuickBooks Pro. Consistently worked within budget parameters. Hired and supervised full and part-time employees.

Successfully turned around facility from operating at a deficit to cash on hand.

Restructured pricing and payment options, strengthening marketing efforts on both a seasonal and annual basis, dramatically improved the quality of customers, and judiciously managed finances.

Drove additional and continual revenue through bringing in repeat customers participating in seasonal rentals and clinics. Peterson & Smith Equine Hospital, Ocala, FL 2002 – 2005 Veterinary Technician / Weekend Supervisor

Hired to manage all aspects of high-volume, weekend operations of a large equine veterinary hospital with an emergency center, 2 surgery suites, isolation unit, and 3 barns. Managed 6 direct reports and up to 12 indirect reports.

Planned, organized, and oversaw daily functions of the clinic. Continually provided recommendations to help the hospital run more efficiently.

Prioritized caseloads and patient care, managed appointments (e.g., obtaining histories, performing medical record keeping, and patient discharges), and prepared patients, instruments, equipment, and medications.

Generated savings by learning how to conduct blood and lab tests as necessary vs. bringing in lab techs on-call.

Exhibited an exceptional ability to work compassionately with clients in difficult situations involving extremely critical and emergency surgery patients.

Education / Additional Information

B.S., Journalism – Graduated cum laude, Ohio University, Athens, OH B.S., Animal Science – Phi Kappa Phi Honor Society, University of Florida, Gainesville, FL Continuing Education - Marketing 101, Small Business Administration Online Marketing Foundations LinkedIn Learning License – United States Equestrian Federation “r” C1 Steward, 2015-2018 Volunteer – Woodrow Wilson Library, 2017; Guardian Ad Liteum; 2010-2016 City of Ocala, Plan/Zoning Commission 2015 –2016

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