Resourceful digital marketing manager with an extensive experience implementing highly effective online and social media marketing strategies and tactics, focusing on content-driven SEO, AdWords, Paid Social and Data Analysis.
Google Analytics, A/B testing, CRM, Project Management, Branding, Lead Capture, Strategic Marketing, Social Media Marketing, Content Creation, Content Management, Pay Per Click, Data Analysis, AdWords, MailChimp.
Certified in: Advanced Google Analytics, Google for Power Users, Google Ads Display, Google Search Ads, Google Analytics Individual Qualification, Custom SEO Strategy
Languages: Fluent in Ukrainian, Russian
Lasting Trend, New York 02/2019 – Present
Digital Marketing Manager
• Working with different range of client projects and performing in-depth business analyses on market assessment, customer segmentation and competitive landscape; integrated Google Analytics, SEMrush, Ahrefs to evaluate and report channels and KPI performance.
• Executed A/B testing of landing pages and CTA, that results in click-through-rate increase by 20% and improved user experience.
• Increased domain rating, as well as grow one of the client’s organic traffic over 20-fold within the first 6 months.
• Developing SEO strategy through on-page optimization, link building and effective call-to-action to enhance
client’s organic search performance boosting a 25% increase in conversion rates.
Instagram, New York 10/2017– Present
Social Media Influencer
• Developing creative assets for Instagram, by producing and managing photoshoots, coordinating creative teams
of 5-8 people.
• Create unique content and campaigns to increase leads using tools, such as HootSuite, Buffer.
• Increased traffic by 200% in one year.
• Facilitate brand partnerships and sponsored posts.
New Women New Yorkers, New York 11/2015 – 04/2016
Special Project Manager
• Coordinated the process of planning and execution of special artistic event for non-profit organization, that
resulted in fundraising initiative.
• Directed team of four members and liaised with the director, photographer and partners.
• Built partnerships with local organizations to sponsor and support organization through donations.
• Managed and maintained quality standards of ongoing process, which resulted in successful completion of the fundraiser and increased awareness of the organization
Kyiv National Economic University, Kyiv, Ukraine, 2011
Bachelor of Science, Finance major
Younger Women Task Force, New York 05/2016 – 02/2017
Community Outreach/ Digital Marketing
• Created content for email marketing campaigns using MailChimp, increased awareness about the
• Generated content for Facebook of YWTK, planned social media strategy based on data analysis and trends.