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Social Media Marketing

Neenah, WI
October 22, 2019

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Theresa L. Matson

**** ********* ***** ******, **


Marketing professional with proven performance and experience marketing medical devices and consumer goods. Proficiency in marketing strategy and tactical execution with global product launch experience. Skilled in driving product awareness and driving product adoption and sales growth through key opinion leader development, professional education programs, and social media outreach.

Marketing professional with extensive creative design experience

New product launch experience

Ability to work effectively and efficiently in high pressure environment

Strong conceptual, analytical, and execution skills

Professional Experience

TLM Consulting, LLC – Neenah, WI January 2018 – Current

Marketing Consultant

Consulting in areas of marketing, customer service, and website development

Presbia PLC. - Irvine, CA November 2009 – December 2017

Director of Product Marketing (June 2017-December 2017)(remote)

New Product Development

Created design needs and requirements for new product as well as line extensions

Lead cross functional team in product testing including voice of customers interviews and wet lab demonstrations to provide feedback on required product changes


Developed and executed product launch plans, marketing plans, and clinic specific plans in Asia Pacific, and select European countries

Managed tradeshows, events, and key opinion leader and user meetings

Sales and Customer Support

Direct contact for all representatives, managed customer orders, RMAs, and customer support

Clinical Support

Created patient and physician labeling to ensure optimized claims

Represented marketing on clinical IDE (FDA) cross functional team


Part of the team who developed the corporate strategy and US FDA launch plan scheduled to be implemented upon approval

Sr. Product Marketing Manager (May 2015-June 2017)(remote)

Product Development, Marketing and Advertising

Managed all tradeshow attendance and sponsorship coordination, including booth details, off-site meetings and events with key opinion leader and users, and wet lab coordination

Worked closely with ophthalmic clinics to develop and execute a customized marketing plan, including social media, online advertising, print, TV, and radio

Worked closely with media agencies to ensure all advertising was properly executed and tracked

Developed and monitored all metrics for campaigns, including leads, calls, views, reach

Sales, Clinical, and Customer Support

Provided support to the sales team with sales material, research, and industry news updates

Worked closely with clinical team to ensure that all training material was up to date and distributed

Managed customer orders, RMAs, and customer support

Direct Reports

Managed Marketing Associate and oversaw all aspects of social media marketing


Completed patient enrollment for pivotal FDA study in a record 5 months

Marketing Manager (Nov. 2009-May 2015)(remote 2011-2015)

Created sales, marketing, and training material including brochures, advertisement, and product labels

Managed tradeshows, including booth details, off-site meetings and events, and wet lab coordination

Worked closely with accounts to ensure they were properly trained

Provided support to the sales team with sales material, research, and industry news updates

Worked closely with clinical team to ensure that all training material is up to date and distributed

Managed customer orders, RMAs, and support


The development and implementation of a new logo and branding was well received by customers

KIK Custom Products (Chem Lab Products, Inc. was acquired by KIK) - Ontario, CA May 2005 - October 2009

Marketing Associate

Managed marketing, advertising and promotional activities for multi-million dollar accounts

Analyzed market conditions and competitor information to effectively introduce new products and expand existing product lines

Created sales and marketing material including brochures, sell sheets, product catalogs, and flyers

Increased brand awareness by creating and implementing effective promotions and redesigning product labels and packaging

Redesigned and maintained corporate website

Created, edited, and published the company’s quarterly newsletter

Created sales presentation material and product samples for line reviews and customer sales calls

Worked directly with retail businesses to set up and maintain their product line including the design of shelf layouts and product displays

Managed receptionist and oversaw progress on marketing-related duties


Increased annual revenue from $19M to $24M with retail expansion and updated branding

Simplified pool care by developing a five-step pool and spa care system

NationJob Network, Inc. - Des Moines, IA August 1999 - November 2004

Community Development Manager (Jan. 2001- Nov. 2004)

Worked with over 20 chambers of commerce in large cities across the country to sell and promote NationJob services to their business communities

Developed and executed marketing plans to increase corporate client base

Created advertisements, articles and press releases

Coordinated business conferences and trade shows

Managed site submissions, web page rankings, and Internet links to increase website traffic

Created monthly newsletters

Account Manager (Aug. 1999 – Jan. 2001)

Sold Internet job-listing services to corporate clients

Consistently ranked as the top sales associate in sales volume and revenue


Bachelor of Science in Marketing, AACSB International Accredited St. Cloud State University, St. Cloud, Minnesota, 1999

Computer Skills

Creative design: Illustrator, InDesign, Photoshop, Dreamweaver, and WordPress

Administrative: Microsoft Word, Excel, Access, PowerPoint, and Outlook

Business development: Goldmine, Visio, Shelf Logic, Salesforce, Landslide CRM, and Priority CRM

Inventory management and order processing: Clear Spider

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