Carrie Neal

Mobile 408-***-****

Email adamvf@r.postjobfree.com

Extensive experience as a senior level event marketing professional driving global strategy, managing large cross-functional teams and executing successful marketing plans. PROFESSIONAL EXPERIENCE

CLN Health and Fitness / 9Round Kickbox Fitness, Owner March 2016 – Present

• Mentor and train a team of 7 employees including a General Manager who runs the gym

• Execute strategic marketing strategy including social media, events, B2B relationships, corporate sponsorships, print and radio

• Maintain community relationships with the Chamber of Commerce, Downtown Gilroy Association and Gilroy Garlic Festival committee

• Maintain constant prospect flow and regeneration with a 95% conversion rate exceeding monthly sales goals

• Committed to maintaining a 400-person membership base

• Continually foster long-term member relationships, preserve member loyalty and maintain a 5-star customer satisfaction score

Veritas, Mountain View, CA, Director of Events

June 2016 – March 2018

• Provided leadership of the Corporate Event Marketing team including strategic direction for the Vision User Conference, Vision Solution Days, Customer Advisory Boards, and Trade Shows

• Drove immersive event strategy, incorporate storytelling and the use of technology to create engaging customer experiences

• Worked closely with senior executives and cross-functional teams to ensure optimal customer experience, consistency of brand message and strategic event execution

• Collaborated across all external partners to translate our event marketing strategy and ensure seamless delivery of events

• Responsible for multi-million-dollar budget management including contract negotiations, accurate forecasts and analysis of budget while always looking out for the company’s best interest

• Developed and managed overall content strategy for Vision keynote and breakout tracks Polycom, Santa Clara, CA, Director, Strategic Events April 2015 – December 2015

• Drove global event strategy for tradeshows such as InfoComm, Enterprise Connect, Gartner Symposium along with proprietary Customer Programs, Advisory Boards, Analysts Exchange and Launch events

• Collaborated with senior executives and CMO to identify long-term strategy and measurement that targets optimal business results as well as proactively bring new ideas and improved processes to the executive team

• Managed multimillion-dollar budgets, revenue reporting, RFP execution, SOW management and negotiate high-level contracts with Tier 1 venue

• Led a world-class event team including multiple vendors including registration, production, IT, marketing, communications, content development, logistics and attendee experiential design

• Executed marketing strategy plans including audience acquisition, event brand development, pre and post show metrics reporting

Cisco, San Jose, CA, Senior Event Manager / Consultant March 2010 – April 2015

• Provided senior-level global event strategy and execution management for Collaboration Summit including the Developer Track, Enterprise Executive Exchange, Cisco Advisory Boards, Product Launches and Trade Shows

• Managed multi-million-dollar budget, revenue reporting, RFP execution, SOW management and negotiate high-level contracts with Tier 1 venues

• Led team of internal stakeholders, senior executives and vendors both pre-event and onsite, including event operations, logistics, creative development, technology integration, registration, housing and third-party vendors

• Drove marketing functions including audience acquisition strategy, ROI metrics, evaluations and post show reporting

• During entire event life-cycle, ensured tactics and deliverables were on target, on budget and meeting or exceeding expectations

• Contributed to creative vision, experience design, messaging, themes, branded architecture and graphics

• Prepare post-show debrief, analysis and recommendations for future events Adobe Systems, San Jose, CA, Senior Event Manager, Program Lead, MAX Conference August 2008 – March 2010

• Provided senior level program manager leadership for 7,000-person cutting-edge user conference exceeding revenue and evaluation metric goals year over year

• Drove overall global event strategy partnering with internal stakeholders, executives, evangelists, sales and partners

• Led multiple vendors such as registration, production, IT, marketing, communications, content development, logistics and attendee experiential design

• Managed multi-million-dollar revenue generating budget, reconciled expenses saving Adobe over $1M in 2008 and 2009

• Presented weekly updates to executive leadership team including, CTO, CEO and CMO

• Negotiated high-level contracts with Tier 1 venues and conducted global venue searches

• Managed marketing functions including audience acquisition, ROI, evaluation data and post show reporting

Cisco, San Jose, CA, Onstage TelePresence Event (OSTP), Event Program Manager March 2008 – August 2008

• Led a world-class team of production vendors, engineers, Cisco Executives and Saudi dignitaries to execute an OSTP event in King Abdullah Economic City (KAEC), Saudi Arabia

• Drove advanced OSTP event strategy which involved projecting a live 3D hologram of a Saudi dignitary located in Riyadh over a TelePresence network to conduct a real-time conversation with King Abdullah who was located in KAEC

• Developed strategic marketing strategy to showcase Cisco’s contribution to the infrastructure and technological advancements of KAEC and how it would positively improve the lifestyle of future citizens

Cisco, San Jose, CA, Financial Analyst Conference / C-Scape Global Forum Conference, Event Program Manager

September 2004 – March 2008

• Managed event strategy and execution for two leading conferences hosting over 1,500 Investor and Industry Analyst attendees

• Created from inception, Cisco’s new Financial Analyst Conference in 2005

• Managed 1M+ budgets with key focus on cost savings

• Developed strategic marketing strategy increasing attendance in 2005 and 2006 by 25%

• Managed multiple stakeholders including key executive level team and provided weekly presentations to CFO

• Developed key vendor relationships and was able to negotiate significant cost savings Cisco, San Jose, Global Marketing Communication Manager, Networkers User Conference

(Cisco Live)

June 2002 – August 2005

• Drove global strategic marketing plan for Cisco’s largest proprietary industry leading user conference

• Managed strategic demand generation campaign targeting technical decision maker audience

• Developed creative campaign, messaging, promotional materials, collateral and signage

• Created key program components from inception such as Meet the Engineer and NetVet Alumni program

• Managed multiple program management functions in partnership with lead program manager which included management of a 1M+ marketing budget

• Managed cutting-edge digital signage and environmental design strategy for onsite implementation

• Collaborated with various internal groups to execute public relations, field and cross marketing communication strategies

Cisco, San Jose, Event Marketing Specialist

September 1999 – June 2002

• Managed all aspects of trade show strategy and logistical planning

• Prepared event staffing lists, spec sheets and pre-show plans

• Developed booth graphics and marketing collateral

• Provided travel support, compiled reports and prepared presentations

• Managed event budgets maintaining a cost savings model

• Coordinated trade show booth staff training

• Served as liaison between vendors, internal customers and event marketing department EDUCATION:

San Jose State University

Bachelor of Science: Public Relations

Minor: Business Marketing

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