JOHAR ABBAS ALI
Marketing professional with 2 years of experience in technology and advertising company. Have deep marketing knowledge and experience in managing marketing campaigns (Physical, social and digital), content creation, digital marketing and account management. Excels at crafting high-impact integrated marketing campaigns with consistent messaging across all brand touch points. Experience in mentoring and training junior marketing staff.
SKILLS & EXPERTISE
Marketing Campaigns • Digital Marketing • Content Creation • Public Relations • Market Research • Account Management • Marketing Analytics • MS Office • Graphic Design GRASSROOTS ADVERTISING AGENCY KUWAIT
Social Media & Marketing Executive January 2019 - Present Managing accounts and handling marketing initiatives (Digital, Social, and Physical) for clients from F&B, Medical and Tech and Automotive Industry.
• Developing creative marketing strategies and campaigns for clients.
• Developing social media strategy and content creation for social media accounts of the assigned clients.
• Planning and executing social media marketing (Paid Posts) for all the clients of the agency.
• Planning and implementing PPC Ad campaigns and SEO for all the clients of the agency.
• Planning and implementing influencer marketing campaigns for clients.
• Drafting and presenting agency pitches including creative marketing campaigns to potential clients.
• Handling all tasks relating to account management.
• Analyzing marketing data like engagement rates, campaign results, CTR’s, and website and app traffic to develop and optimize future marketing strategies for clients. EASYQUEUE Mumbai, India.
Marketing Manager July 2017 – August 2018
Led the marketing department in executing marketing initiatives across, physical and digital marketing, content development, branding, public relations, and business development.
Planned and executed creative integrated marketing campaigns to reach the target audience through various channels (Digital, Social, and Physical).
Conducted market research to find answers about consumer requirements, habits, trends and competition.
Planned and executed digital marketing efforts of the firm which included creating digital marketing strategies, content development and campaign management that led to increase in brand awareness, website traffic, conversion rate and online engagement. E X P E R I E N C E
Oversaw social media initiatives and management that increased the brand awareness and Facebook following by 800%.
Performed SEO which led to 20% increase in website traffic over time and performed app store optimization for EasyQueue’s mobile app.
Led the creation of all digital and physical marketing content such as creative social media graphics, posters, OOHs, ad copy, blogs and website content and ensured it aligned with overall product and brand strategy.
Headed the offline marketing campaigns and trained and coordinated the on-ground marketing team to ensure overall success of the campaigns leading to 1000+ App installs.
Led public relations and influencer marketing campaigns which helped the brand in getting exposure in top publications and with influencers.
Managed the accounts of various restaurant clients.
Analyzed marketing data like campaign results, conversion rates, customer behavior and website and app traffic to develop and optimize future marketing strategies.
Identified and established co-branding and partnership opportunities with other brands.
Identified and got on-board potential business partners for our service. NATURAL ESSENCE Mumbai, India.
Marketing Executive April 2017 - June 2017
Hired as a part of 2 member marketing team. Worked on digital marketing efforts for the firm and helped in development of its website.
Established and maintained social media accounts of the company and developed content for various marketing initiatives.
Supported in the development of company’s website and coordinated various marketing activities.
Supported in developing marketing, pricing and supply chain strategies for their e-commerce business. EVAVO WELLNESS Mumbai, India.
Marketing Executive April 2016 - May 2016
Hired for supporting existing sales and marketing staff in digital marketing. Reported directly to the CEO.
Revamped existing social media accounts of the firm and succeeded in increasing Facebook following drastically.
Designed and executed an email marketing campaign leading to a conversion rate of 4%.
Helped the sales department in cold-calling, creating sales collaterals and closing sales. MUMBAI UNIVERSITY – K.C College of Management Mumbai, India 2014-2017 Bachelor of Management Studies, Marketing (Grade- A) Social Media Marketing Certification – Hubspot Academy 2019 Google AdWords & YouTube Certification- Google 2018 Digital Marketing Certificate – IAB 2017E D U C A T I O N
Prepared a research thesis on “Comparative Analysis on Marketing Strategies of Pepsi and Coco-Cola”.
Led a team of 7 for the College Entrepreneur Competition securing 1st Position.
Conceptualized and filmed of Ad film for college project.
Administration Head for K.C College Fest “Kiran”. E D U C A T I O N & C E R T I F I C A T I O N S
A C H I V M E N T S & P R O J E C T S