Sales Marketing

Summary of Qualifications

Self-motivated and results-driven Product Marketing & Marketing Communications professional with exceptional oral and written communication skills, as well as an extensive background in the following broad-based competencies:

Product Marketing

Partner Management

Solutions Selling

Public Relations

Corporate Marketing

Project Management

Brand Management

Business Development

Web Design/content

Proven track record in creating and executing Corporate Marketing plan to achieve organization’s goals

Successfully managed IBM’s product launch of its SIGA solution

Created Best Practices Beta Program for enterprise-wide international rollout to customer base

Developed international PR programs, managed global PR firm, proven track record in reinforcing branding image and achieving media coverage

Developed Client Network Program (CNP) to maximize go-to-market tools for Sales teams

Professional Experience

FREELANCE MARKETING CONSULTANT 2012 - PRESENT

Marketing Communications Specialist

Worked with Future Tech Enterprise to bring new Modern Media Solutions offering to market; work included market research, client interviews to determine sell-through opportunities, Beta program rollout, Business Opportunity Statement, sales support documents (digital and hard copy), etc.

Worked with PCI Group, Inc. to create Pinpoint advertisements and Sales drops to client base, and also create Direct Mailer pieces to DBA International conference attendees

Worked with PCI Group, Inc. to overhaul disparate marketing collateral and create cohesive branding message, positioning Total Solution Provider offerings with suite of new applications that empower end users to leverage technology to maximize their portfolio investment within the Collections & Invoicing industry

Worked with ACC Construction to oversee Collateral creation for some of their flagship clients, including Tiffany & Co., E*Trade, Marshalls, etc. in campaign to promote their leadership in the Retail sector.

Worked with ACC Construction CEO and President, Michelle Medaglia, to create philanthropic legacy; identified areas of personal interest and worked with President to leverage company time and resources to meet community need. Helped place Medaglia on various Boards and committees to position firm as a philanthropic organization. Various charities and organizations include Dress for Success, SHARE, NYC Equity Leadership, Juvenile Diabetes Research Foundation, etc.

Worked with President and CEO of Enright Corporation to review operational efficiencies and system efficiencies for health care sector resource deployment

Worked with Future Tech Enterprise, Inc. to create “Future Tech Delivers Apple to the Enterprise” campaign, including customer case study research, collateral creation, sales rollout, media placement and Public Relations initiatives, and leveraging CEO Bob Venero as subject matter expert for industry speaking engagements

PCI GROUP, INC – Fort Mill, SC 3/2008 – 3/2009

Vice President of Marketing (left due to family medical crisis)

Brought in to develop a strategic marketing plan and devise a re-branding strategy. Repositioned Direct Mail company as a Technology Solution Provider for the Direct Mail industry. Worked directly with VP of Sales to create new sales presentations and product marketing collateral to establish market leader presence. Acted as Strategic Alliance Director to facilitate co-marketing efforts as well as product integration with Partner solutions.

Secured national award for PCI Group from Inc. Magazine as one of the most successful privately-held companies in North America

Created new customer communication program to include content-rich online newsletters and e-blasts

Created Public Relations campaign to increase both company exposure and CEO exposure

Overhauled Media program to ensure marketing fulfillment, measure media placement effectiveness and determine Return on Investment

Leveraged various business and technology special interest groups to establish company CEO as industry pundit

Managed new customer installation process and developed Best Practices implementation strategy

Overhauled Customer Service processes to re-define the Customer Experience from implementation to daily communications

ENRIGHT CORPORATION – Sayville, NY 3/2007 – 2/2008

Vice President of Sales & Marketing (left due to relocation)

Brought in to coordinate and manage the largest customer roll-out in this company’s history. Designed and implemented a Project Management culture and Best Practices methodology for franchise that was then adopted on a national level by the parent company. Broad scope of responsibilities included P&L accountability, strategic market planning, business development, sales forecasting, lead generation, and operations assessments.

Successfully managed multi-million-dollar roll-out to Catholic Health Services account

Created Public Relations campaign to increase both company exposure and CEO exposure

Responsible for reviewing Operations and overhauling resource allocation to optimize profit margins

Acted as CEO Representative and facilitator to various business and philanthropic groups, including Suffolk County Medical Society, Good Samaritan Hospital, United Cerebral Palsy, St. Catherine’s of Sienna Medical Center, Nassau County Medical Society, Energeia, etc.

Responsible for all client presentations and RFP’s

Liaison to Product Development team and managed beta program for go-to-market strategies

FUTURE TECH ENTERPRISE, INC. – Holbrook, NY 2003 - 2007

Vice President of Marketing & Public Relations

Brought in to design and execute both a Marketing and Public Relations program that would re-define corporate identity and establish Total Solution Provider branding for what was then a hardware reseller. Tasked to establish strategic partner alliances and create a Marketing and PR program that would evolve company from reseller to Solution Integrator in the eyes of 3 different constituencies: customers, media and business partners. Also tasked to create “personal legacy” on philanthropic level for company CEO. Established various community programs as well as created a not-for-profit children’s charity (501C3), The Bob Venero Children’s Foundation.

Created Literature on Demand program, including all collateral, saving the company over $100K annually

Created Public Relations campaign to increase both company exposure and CEO exposure

Identified key industry award programs and secured Future Tech’s receipt of those accolades

Leveraged various business and technology special interest groups to establish company CEO as industry pundit

Developed Insource America program for company (WWW.INSOURCEAMERICA.NET)

Acted as CEO Representative and facilitator to various business groups, including CEWIT, Good Samaritan Hospital Foundation, LISTnet, Energeia, AITP, Suffolk County Workforce Investment Board, etc.

Managed Partner programs for marketing fulfillment and media placement

Managed entire creation process of Bob Venero Children’s Foundation, including attaining 501C3 status

Worked with NY State Senator Hillary Clinton to deploy Coins from Kids and Hurricane Katrina Job Bank with Future Tech serving as Technology/Corporate Sponsor, as well as Founder.

Managed creation and deployment of Virtual Offices program at Good Samaritan Hospital and presently overseeing Virtual Offices rollout at Stony Brook University Hospital

ROYALBLUE TECHNOLOGIES – New York, NY 1999 - 2001

Marketing & PR Director, North America

Selected to design and manage all Marketing and PR activities in North America for UK-based software provider. I was brought in to establish a US presence on a Marketing and Public Relations level for this British corporation. Daily activities included managing external PR firm (ultimately bringing PR function in-house), balancing $1.5 million marketing budget, overseeing Marketing & Telemarketing staff, training sales staff, list management for Telesales and Direct Mail campaigns, managing US website, overseeing all Trade Shows, seminars and web-based events, accompanying sales team on customer/prospect visits, acting as a liaison between Product Marketing and Sales staff, and managing customer beta program.

Overhauled marketing program to align with sales goals and create integrated marketing approach

Created first US customer case studies for North American market, as well as Customer Retention Program

Created web-based seminar program and web-based sales presentations, reducing costs by 60%

Developed in-house Public Relations program, reducing costs by 50%, while increasing company coverage within industry publications

Created presentations for sales staff to deliver onsite to customers/prospects, as well as presentations for seminars and User Group Meetings

Served as US representative to create new international website; tasked to design layout and create content for US site

Served as Relationship Manager to Industry Analysts, conducting quarterly briefings/presentations

Managed Direct Mail program, including List Management, overseeing production of direct mail pieces and tracking response rates

ABT Corporation – New York, NY 1996-1999

Public Relations/Marketing Communications Manager

Initially I was hired solely as the Public Relations Manager for this Project Management software firm. However, within 3 months, my responsibilities expanded greatly to include all aspects of ABT’s marketing program as well, both on a corporate and product level. I designed and managed the Client Network Program, managed the Solution Selling rollout to the sales force, served as the Marketing representative for Product Development’s Beta program, managed all customer presentations for ABT’s first User Group Conference, and designed the Road Show Program for corporate executives to brief industry analysts as well as the media in preparation for new product launches.

Developed an in-house international PR program, liaison to UK headquarters

Managed all media relations and industry events

Designed and executed the company’s first Virtual Public Relations Tour to kick off product launch

Wrote customer case studies, pitching to media for placement

Served as Product Launch Manager for company, including development of Virtual PR Tour

Developed content for web site for both marketing and sales

Served as liaison to international sales force for customer reference and PR activities

Wrote and edited product literature, corporate profiles, industry white papers

Speech writing and Company Executive/client presentations

Managed Advertising program, including creating concept and copy

Software Engineering of America – Franklin Square, NY 1994-1996

Director of Corporate Communications/Public Relations

My first job at this leading software developer introduced me to all the different components of Corporate Communications and Public Relations. My daily activities included executing deliverable from the PR plan, designing collateral, technical writing, advertising copy and design, creating customer case studies and media pitching.

Managed all aspects of PR program, including interfacing with PR department in Germany office

Managed all media relations and industry events

Overhauled corporate literature to reflect new corporate strategy

Wrote customer articles for trade publications

Acted as liaison to media and industry analysts for system roll outs

Education

Iona College – New Rochelle, NY 1995

Master of Science in Journalism, summa cum laude

Iona College – New Rochelle, NY 1993

Bachelor of Science in Journalism & Broadcasting, summa cum laude

Affiliations:

Director, Board Member, The Bob Venero Children’s Foundation

Good Samaritan Hospital Foundation, Stony Brook University Hospital Board

CEWIT

LISTnet

Suffolk County Workforce Investment Board

Hydrocephalus Association

Energeia

Suffolk County Wireless Commission

Insource America

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