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Sales Representative

Alton, ON, L0N, Canada
October 21, 2019

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Driven and focused account management professional with over 20 years of experience in developing and executing corporate strategies to deliver 7-figure sales and create new business opportunities. Natural leader with a pragmatic approach to developing and motivating teams to drive a strong customer service culture. Adept in engineering and exceeding financial plans, and implementing process improvements to drive operational excellence.

A “food service expert” that has been swiftly promoted for exceptional sales efforts. Demonstrated success in driving revenue by designing profitable sales and marketing plans. Proficient at developing and launching products and then commercializing them. Exceptional interpersonal skills to effectively market products and improve overall sales and customer acquisition. Excellent coach with an eye for talent. Fluent in English and Italian, with conversational Spanish.


Budget Management

Policy Formulation

Policy Compliance

Strategic Sales Plans

Project Management

Risk Management

Product Development

Change Management

Business Process Improvements

Coaching & Talent Management

Client Management

Training & Development

Broker Networks

Portfolio Management

Marketing Plans

Areas of Expertise

Manage daily operations including: client acquisition, portfolio management, budget management, inventory management, sales, and ensuring staff are on top of their game.

Responsible for managing large client portfolios; and overseeing as many as 45 staff to ensure clients’ needs are promptly addressed and met.

Manage all staff training and development; in addition to providing routine sales presentations.

Expert in identifying and developing product lines, as well as implementing new marketing strategies to support sales growth.

Instrumental in landing national chain accounts such as airlines and restaurants.

Proficient in new business development, and consistently meeting or exceeding sales targets by implementing process improvements, and/or facilitating effective relationship management.

Build positive and lasting relationships; as well as frequently negotiate with stakeholders to ensure cohesion with company goals and business developments.


Successfully finished 2014 year 23.5% over budget for Fiera Foods as a result of strong relationship and staff management skills that facilitated effective market penetration.

Instrumental in the acquisition of the Via Rail account at Fiera Foods which resulted in exceeded sales targets by 15% for one month alone.

Instrumental in Sysco Foods receiving Chairman’s District of the Year two consecutive years in a row.

Initiated and expanded Sysco’s territory from the ground up in six months; subsequently improving a portfolio of $100-$200K, to over $2MM. Implemented assertive sales tactics that drove client acquisition and established a loyal customer basis.


Regional Sales Manager Fiera Foods 2010 – Present

Responsible for reporting to the VP directly and managing a large portfolio which includes major accounts such as: Moxies, West Jet, St. Hubert, Wimpy’s, and Williams’ Café.

Increased product margins with Wimpy’s by providing effective product consultation.


Fiera Foods Cont’d:

Improved cost savings by implementing process improvements, streamlining staff responsibilities, and persuading clients to produce at a larger mass.

Consistently increased YOY sales by closely analyzing the markets and numbers, and ensuring staff meets or exceeds all monthly targets.

Effectively implemented systems and process improvements to improve inventory management, staff management, and overall efficiencies regarding the process of food service.

Key Client: Kashrus

Instrumental in the development of new products that met all the requirements to reach the highest designation level of Kosher in order to meet the needs of all Kosher consumers—introducing Mehadrin Kosher products.

Drove revenue and opened up a niche market by developing and customizing products that did not exist in the market—designing products such as dough sheets, baguette’s, etc. Completed the project 2 months prior to deadline.

Additional Roles:

Sysco Foods Marketing Associate

2011 – 2001

Account Manager Sysco Food

2004 – 2011

Sales Representative Mia Foods

1994 – 2004

Account Manager Russo Foods

1994 – 1999

Additional Achievements:

Acquired one of Sysco Food’s largest accounts, Les Gourmands, which made close to half a million between locations.

Successfully established a territory for Mia Foods, and increased revenue from $12,000 to $25,000 a month.

Key facilitator in expanding Russo Food’s midtown territory to all of downtown; and eventually the territory had to be split into 3 because it grew so large.


Business Administration Course Humber College 2015

Peak Performance Seminars & Workshops June 1996

All Profit Builders Seminar November 1991 – 1993

Sysco University Cart Training Awards

Received Graduated Cart 1 & 2


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